As traditional publishing transitions to digital content, whether web, mobile, social, video, data, events or communities, so the rules of the game are changing. Publishers need to look outside their own experience and industry and learn new skills from technology and entertainment businesses.
In the last two weeks, I have spoken to twenty media and technology innovators, who are all speaking at the forthcoming SIIA Digital Content & Media Summit, taking place 23-25 Sept in London.
These are ten digital media trends that they are already exploiting and that publishers cannot ignore.
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Carolyn Morgan has launched, acquired, grown & sold specialist media businesses in print, web and events. She launched the Specialist Media Show in 2010 and grew a community of ambitious publishers keen to grow their digital activity. SIIA acquired the Specialist Media Show in 2013 and Carolyn is now Programme Director for SIIA UK. Follow Carolyn on twitter at 


