SIIA today announced that media industry executive Mike Marchesano will join as Managing Director of the American Business Media (ABM) Division of SIIA. ABM merged with SIIA on June 30.
Marchesano most recently was President and CEO of Aequor Media, a consulting firm dedicated to providing strategic, customized technology solutions for B2B and consumer magazines, newspapers, and Fortune 1000 companies. Marchesano was also Managing Director at the Jordan Edmiston Group, an investment banking firm, where he led the sale of Congressional Quarterly to the Economist Group. Before that, he was Executive Vice President & Chief Transformation Officer at The Nielsen Company; President and CEO at VNU Business Media; President and CEO at Bill Communications (an operating company of VNU), and President at BPA International (now BPA Worldwide). Marchesano was an ABM board member from 2001-07, serving as chairman in 2006-07, and a SIIA Content Division board member from 2007-11.
SIIA President Ken Wasch said:
“With changing business models, new delivery platforms and new competition, the business media industry will benefit enormously from someone with Mike’s perspective and experience. With Mike at the helm, the ABM division will develop new programs and services that help to advance the business media industry.”
Marchesano said:
“With the merging of ABM and SIIA, the opportunity to showcase the unique and powerful role business media and information provides its audiences and marketers is very exciting. I am thrilled to take on this responsibilty for our industry and privileged to lead the organization.”
Neal Vitale, Chairman of ABM and President & CEO of 1105 Media, Inc. said:
“We are immensely fortunate to have been able to recruit an executive of Mike’s expertise and stature. I am looking forward to working with him as we grow ABM.”
Laura Greenback is Communications Director at SIIA.
Karen Billings is Vice President for the Education Division at SIIA. Follow the SIIA Education Team on Twitter at
Mark Schneiderman is Senior Director of Education Policy at SIIA.
Lindsay Harman is Market and Policy Analyst for the SIIA Education Division.
David LeDuc is Senior Director, Public Policy at SIIA. He focuses on e-commerce, privacy, cyber security, cloud computing, open standards, e-government and information policy. Follow the SIIA public policy team on Twitter at 