Ed Tech Opportunities in China

The large population and growing attention to education make China an enticing and interesting market for education technology expansion. SIIA’s recent webinar on China  outlined opportunities and challenges associated with entering this market.  Thought leaders Charles Callis(Vice President, Waterford) , Chris Livaccari(Associate Director of Education and Chinese Language Initiatives, The Asia Society) and Jim Teicher(President,  Cybersmart! Education Company) spoke in depth about their experiences with the Chinese market and country.

Five takeaways from the webinar:


  1. Do not think of China as one homogenous market. The country is geographically diverse, and each region is, in effect, its own market. In addition to geographical segmentation, there are differences between schools and grades, as well as between institutions and informal learning outside of school. Much of the purchasing is done on a local level, and large scale purchases by provinces is not common.

  2. English language learning is a huge market in China. There are approximately the same number of English speakers in China as there are in the US.  China and the United States are becoming more intertwined and shared language exchange is key in the view of many Chinese.

  3. Among the biggest drivers in the Chinese market are parents. With the one child policy and other cultural norms, it is common that parents will invest their own resources heavily in their child’s education.  These investments include private schooling (in the US and China) as well as heavy investment in after school study tools and programs.

  4. Tablets are increasingly popular in China because of their lower price point and enhanced capabilities, but infrastructure is the more challenging part of the equation.  Finding quality content to place on the tablets is increasingly important.

  5. In the near future, 70% of the population of China will be urban, causing stress on city schools and infrastructure and forcing options for distance and computer-based learning to become more common.

 

The SIIA Global Working group produces country specific webinars on a regular basis to expand SIIA members’ knowledge of global trends in education.  Any SIIA member interested in learning more about the China market or any prior spotlight country should visit our webinar archive.

 

 


Lindsay HarmanLindsay Harman is Market and Policy Analyst for the SIIA Education Division.

SIIA Education Division Announces 2013 Board of Directors

The Education Division is excited to announce the new members of our Board of Directors. These newly elected and appointed executives from SIIA member companies represent a broad spectrum of corporate interests, and their visionary leadership will help guide the education technology industry during this time of seismic change.

As board members, these individuals represent more than 190 SIIA Education Division member firms that provide software, digital content and other technologies for educational needs. The new board members will help to develop the Division’s initiatives and determine the projects, activities and events to be undertaken by the board.

Eight executives were elected to serve two-year terms, while five representatives have been appointed to serve one-year terms.

Newly elected board members serving two-year terms:

  • Susan Adelmann, Vice President, Strategic Partnerships, Follett School and Library Group
  • Katie Blot, President, Education Services, Blackboard Inc.
  • Diana Gowen, Alliance Manager, Intel
  • Mimi Jett, Vice President, Business Development, Avant Assessment
  • Andy Ross, Vice President, FLVS Global Division, Florida Virtual School
  • Mitch Weisburgh, Managing Partner, Academic Business Advisors, LLC
  • Bruce Wilcox, Vice President of Carolina Science Online, Carolina Biological Supply Co
  • Cathy Zier, Vice President of Content, Channel & Alliances, Promethean

Board members appointed to one-year terms:

  • Christopher Lohse, Vice President, Strategic Affairs, Pearson
  • Andrew Matorin, Director, Corp Strategy and Bus Dev, Scholastic Inc.
  • J Rollins, Senior Vice President, Solution Strategy, Houghton Mifflin Harcourt
  • Susan Silveira, Senior Manager, Business Development, Qualcomm Wireless Reach
  • David Stevenson, Vice President, Government Relations, Wireless Generation

Board members serving one more year of their elected two-year terms:

  • Lisa Barnett, Chief Operating Officer, Atomic Learning, Inc.
  • John Bower, Founder and Chief Executive Officer, uBoost
  • Adam Hall, Independent
  • Robert Iskander, Chief Executive Officer & Founder, EduTone
  • Vineet Madan, Senior Vice President, New Ventures and Strategic Services, McGraw-Hill Education
  • David Samuelson, Chief Marketing Office, Achieve3000
  • Jessie Woolley-Wilson, President and Chief Executive Officer, DreamBox Learning, Inc.
  • Johann Zimmern, Marketing Manager, WW K12 Education, Adobe Systems

This board represents some of the education technology industry’s leading thinkers, voices, and advocates. SIIA welcomes the new board members, and we value the opportunity to work collectively on advancing the industry’s interests.


Karen BillingsKaren Billings is Vice President for the Education Division at SIIA. Follow the SIIA Education Team on Twitter at @SIIAEducation

Education Technology Pioneers Announced as Participants for SIIA Innovation Incubator Program

The SIIA Education Division is excited to announce the latest participants in the Innovation Incubator Program. The program will be held during the 12th annual Ed Tech Business Forum, Nov. 26-27, at its new location, the McGraw Hill Conference Center in New York. Twelve products and services will be featured during the event, and awards will be presented to the Most Innovative and Most Likely to Succeed based on votes of conference attendees. New this year, one innovator will be presented with the Educator’s Choice Awardbased on votes from educators in New York and around the country.

SIIA’s Innovation Incubator Program identifies and supports entrepreneurs in their development and distribution of innovative learning technologies. The program began in 2006 and has provided incubation for dozens of successful products and companies in their efforts to improve education through the use of software, digital content and related technologies. The program is open to applicants from academic and non-profit institutions, pre-revenue and early-stage companies, as well as established companies with newly developed technologies.

Innovation Incubator Program participants were selected from the applicant pool based on key selection criteria, including:

  • The extent to which their innovation represents a “sea change” in thinking
  • Potential to positively impact education by way of enhanced student achievement, teacher effectiveness, cost reduction and efficiency
  • Education focus and end-user impact/market need for the innovation
  • Representation of K-12/postsecondary market levels
  • Level of originality and innovation

All Innovation Incubator participants will present during the Business Profiles Presentations on Nov. 26, which is immediately followed by the Innovation Showcase & Networking Reception where they will be available for in-depth discussion. After a first round of voting, supported by Turning Technologies, finalists will present during the morning general session on Nov. 27 to a review panel of representatives from SxSWedu, University of Pennsylvania, GSV Advisors, and NewSchools Venture Fund, and approximately 200 attendees.

Innovation Incubator Program participants are:

C8Kids
C8Kids, based on proprietary IP developed in 15 years of research at Yale, is a cloud-based, web-delivered neuroscience-based cognition improvement program that has the potential to solve some of the most significant problems in education and mental health.

Classroom, Inc.
Classroom, Inc., a nonprofit with 20 years experience closing the achievement gap for students, has developed a new blended-learning product that is a promising, research-based use of technology to help high-need students learn ELA and math Common Core State Standards and 21st century skills.

Clever
Clever provides a modern set of APIs that allow ISVs to for the first time plug directly into a schools existing data infrastructure.

iCAN
iCAN is a web-based, student and teacher tool for learning, engagement, evaluation and measurement of achievements to standards.

iPrompts
iPrompts is a suite of interactive tools for iOS and Android devices, designed to help students with autism understand tasks, remain attentive, learn socially appropriate behaviors, and transition to new activities.

KLEOplatform
Whether it’s a school, teacher, student or PTA raising money for a project, or an individual giving money, or a foundation, corporation, school district, PTA, government agency or nonprofit distributing money, Kleo simplifies all matters relating to managing funds for educational needs.

LearnSprout
The LearnSprout API is a universal data connector that plugs into multiple SISs.

Mathalicious
Mathalicious is rewriting middle- and high-school math around real-world topics that students care about.

mSchool
mSchool provides a combination of distance training, hardware, and software to existing community after school programs allowing them to open a “microSchool,” which replaces core instructional time in a traditional classroom.

Reading Kingdom
Reading Kingdom is a patented, adaptive, common-core aligned English language arts program that teaches children to read and write to the third-grade level.

RecoVend Collaborative Purchasing Platform
RecoVend makes it easy for school administrators to work together to discover, research and buy the products and services they need.

STEMscopes
STEMscopes is a K-12 comprehensive online science curriculum program that provides hands-on inquiry activities, assessments, problem-based-learning, intervention tools, acceleration materials, and teacher support resources.

PlatinuMath (alternate)
This suite of Web-based games strengthens the procedural and conceptual mathematics understanding of pre-service elementary teachers.

SIIA is partnering with Innovation Incubator Program sponsors BLEgroup and Texthelp to host these developers of new technologies at this hallmark conference. For more information about the Ed Tech Business Forum, visit www.siia.net/etbf.


Liderby Portorreal is Program Manager for the SIIA Education Division. Follow the SIIA Education Team on Twitter at @SIIAEducation

CODiE Awards Judges: A Conversation with the Coordinator

Nominations have closed for the 2013 CODiE Awards, and I am definitely excited about the variety and caliber of products in this year’s program. I know our judges are looking forward to reviewing the products as well. Our first round review is the core of the CODiE Awards. It is also the portion of the program that gives me the most interaction with the judges and nominees. I am constantly in contact with both groups, ensuring that everyone has a great experience.

What is the first round review?

For the first round review, two judges review each product in each category. For example, products nominated in two categories will be assigned four judges. During this first round, judges participate in product demonstration s given by the nominees. Two options are available for the products demonstrations:

– Live product demonstration: Nominations walk through their product webinar-style with the judges participating as they do the walk-through

– Recorded product demonstration: Nominees may already have a video product demo that can be sent to the judges to watch.

We recommend that the nominees keep the demos to under an hour. If it is a live demo, remember to leave time for Q&A with the judges.

The first round review also includes product access. It’s beneficial for the judges to get a feel for the product on their own, as a supplement to the guided demo. Product access can happen in several forms, including temporary online login information or by sending the physical product to the judge.

I also suggest sending as much additional information as you would like to the judges. This can be additional links to PDF’s, videos, news releases, etc.

Who are the judges?

We take great care in selecting the industry experts who volunteer as judges. Each division reviews every judge application to determine if he/she is qualified. We want to ensure there are no conflicts of interest.

For our software and content categories, the judges consist of industry executives and analysts, members of the media, bloggers, investors, and even some customers.
For our education categories, we use educators and administrators as our judges. They are the users of these products and can best determine what products may work the best in their classrooms.

Judging is a great experience because it gives the customers a chance to review the products and provide feedback that the companies can use to make improvements.

How can you help?

We are still looking for judges in several of our categories in Content, Software, and Education. If you are interested in judging or can recommend a colleague please complete our brief judge application.

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Wendy Tanner Wendy Tanner is CODiE Awards Coordinator. Follow the CODiE Awards on Twitter @CODiEAwards

Karen Billings Shares Vision K-20 Insights with Research Journal

This month, SIIA’s own Karen Billings shared her unique perspective on education technology and schools with the Journal of Applied Research on Children: Informing Policy for Children at Risk. Her article, “Perspective from the Ed Tech Field,” extrapolates on her experiences after 12 years of teaching in elementary, secondary, and postsecondary classrooms and 20 years of working in education and technology companies. In particular, she shared some of the conclusions SIIA has made after 5 years of implementing the Vision K-20 survey.

First, education technology is a booming industry. From the article:

Despite having to contend with deep budget cuts, schools have been able to maintain current levels of technology growth, a surprising find given the difficult economy and drastic budget cuts within education.

Other key points:

  • Although participants say current technology use lags behind their ideal level, schools are continuing to implement technology despite budget cuts.
  • Results showed an increase in technology integration that focuses on differentiated instruction, assessment tools, and information systems, suggesting these areas are priorities for schools.
  • The survey also showed, for the fourth year in a row, a marked difference between K-12 and post-secondary institutions in the adoption of technology. The average scores for the 2012 survey were 2.39 for the K-12 segment and 2.71 for post-secondary (on a scale of 1-4), meaning post-secondary institutions are integrating new technologies faster than K-12 institutions.
  • Technology priorities for K-12 and postsecondary are strikingly similar when it comes to using security tools to protect student data and privacy; providing high-speed broadband access for robust communication, administrative, and instructional needs; and building institution websites for the education community with access to applications, resources, and collaboration tools.
  • The effects of distance education of virtual/online learning is about the same as traditional instruction, and the best results are coming from ‘blended’ learning (a mix of online and traditional face-to-face instruction).

You can get the article here.


Tracy Carlin is a Communications and Public Policy Intern at SIIA. She is also a first year graduate student at Georgetown University’s Communication, Culture and Technology program where she focuses on intersections in education, video games and gender.

Highlights from SIIA Education Division Webinar Turning SIS/LMS Data into Action – Vendor Implications

This SIIA  webinar  presented data from the Closing the Gap: Turning Data Into Action project and provide valuable insights for SIIA members and others interested in SIS, LMS and related technologies, use of data for K12 instruction, and K12 technology purchasing and implementation issues.

The project was funded by the Gates Foundation, and the research was conducted by Gartner, Inc. in collaboration with the American Association of School Administrators (AASA) and the Consortium for School Networking (CoSN). The project has 5 major deliverables coming in the future months; see the Closing the Gap: Turning Data Into Action website for more information.

The project solicited input from many school districts and teachers around the country to get an on the ground view of the how LMS (Learning Management Systems) and SIS (Student Information Systems) are being implemented and used. It also provided information on how vendors can best work with districts to improve their usage.

Five takeaways from the webinar:

  1. Teachers, as the end user of most of the systems, need to have a role in the selection and implementation of both SIS and LMS platforms (as well as other technologies designed for their use).  But the survey found that most often is not the case. When asked about the district LMS or SIS, teachers often do not know the difference or even their purpose. Those that do know often are underutilizing the systems and using only basic functionalities such as grade reporting.
  2. Students & Parents want to have access to individual student data tracking progress and grades.  Several studies have shown that giving students access to their individual grades and allowing them to track progress produces better results.
  3. Integration and multi-device platforms are essential.  Schools, districts, and teachers want to be able to access the data from any location and device. There is also critical need for  interoperability  so that different applications work together to share data.
  4. Educators agree that the traditional model is not working anymore.  The industrialized classroom is poised for change.
  5. Predictive and/or prescriptive analysis in systems is key. Presenting and summarizing data is insufficient, and SIS, LMS and related technologies must provide actionable information. The importance of improving student activities and system use is high, and the systems need to produce outputs that can either predict positive changes or prescribe them when needed.

The project leaders conclude that the overall the impact of SIS and LMS systems in school districts has great possibility, but is under-delivering due to challenges with product features, selection and implementation.  The webinar and project resources provide much more information on the role of data collection and include helpful links, templates, and charts detailing the features of market-leading products. SIIA members who want to learn more can view the webinar or download the slides on SIIA’s webinar archive site.



Lindsay HarmanLindsay Harman is Market and Policy Analyst for the SIIA Education Division.

SIIA Testimony to NY Education Reform Commission Calls for School System Redesign to Personalize Learning through Technology

I had the opportunity yesterday to provide invited testimony to the “New NY Education Reform Commission” appointed by NY Governor Andrew Cuomo to study and make recommendations for the reform and improvement of the state’s education system. My submitted written testimony describes a comprehensive vision for redesigning education to pesonalize learning through technology, and then makes dozens of reccommendations around each of the Commission’s seven objectives.

My October 16 oral testimony is provided below and video archived (at 02:02:40):

On behalf of the Software & Information Industry Association (SIIA) and our 500 high-tech companies, thank you for inviting me today. I am Mark Schneiderman, SIIA’s senior director of education policy.

SIIA agrees with the Commission that, “Future generations of students cannot compete unless we dramatically reform our education system.”

Our industrial-age education practices are largely unchanged over a century or more:
- Too many students are disengaged, not due to lack of technology, but from undifferentiated resources, rote one-to-many instruction, and lack of attention to 21st century skills.
- Time and place are constants, but learning is variable.

Instead, our education system must be fundamentally reengineered from a mass production, teaching model to a student-centered, personalized learning model to address the dramatic change in student daily lives, diversity and expectations.

The mandate is not for marginal change, but for: redesign to free learning from the physical limitations of time, place and paper; and instead customize instructional resources, strategies, and schedules to dynamically address each student’s unique abilities, interests and needs.

The redesign of education can take place without technology and digital learning, but not at scale.  Technology is a teaching force multiplier and a learning accelerator.

This doesn’t mean computers replace teachers, or that all learning takes place online.

It does mean that we use the technology:
1. to collect and analyze extensive student learning data to a degree not otherwise possible;
2. to provide a differentiation of interactive, multimedia teaching and learning resources and student creativity and collaboration tools not possible from one teacher, book or classroom; and
3. to free teacher time from rote and administrative activities to redirect to more value-added instruction.

The result is a more effective teacher, a more highly engaged and better performing learner, and a more productive system.

SIIA’s 2012 Vision K-20 Survey of 1,600 educators found that interest in digital learning is high at about 75%, but only about 25% rate actual technology access and use as high by their peers and institutions.

Here are 10 SIIA recommendations to the Commission and state:

1. Eliminate the Carnegie unit (credit for seat time) as the measure of learning and replace it with a competency-based model that provides credit, progression and graduation based upon demonstrated mastery and performance.

2. Eliminate fixed, agrarian-age definitions of the hours of the school day and the days of the school year and instead provide flexibility for 24/7/365 learning as needed for student mastery.

3. Ensure all teachers have access to a minimum slate of digital tools and supports provided to other professionals, including instructional technology coaches and virtual peer learning networks.

4. Ensure all educators have the skills needed to personalize learning and leverage technology, including by updating the curriculum of teachers colleges as well as teacher licensure and certification requirements.

5. Encourage and support a shift from print-only curriculum to instead provide students with anytime, everywhere access to interactive digital content and online learning.

6. Create a statewide online learning authority for approval and oversight of virtual learning providers to New York students and schools, and loosen arbitrary limits.

7. Invest to ensure equity of technology and digital learning access to change the education cost-curve and provide opportunity to learn, while providing increased local flexibility in the use of state grant funds to meet unique local needs.

8. Set minimum expectations for school/teacher electronic communication with parents and families and support home access to student performance data, assignments and curriculum.

9. Support more flexible higher education policies that end seat-time requirements, allow students to demonstrate prior learning and complete course modules that fit their learning gaps, and receive student aid for study toward skills certifications valued in the job market.

10. Finally, recognize the role of the private sector, which invests hundreds of millions of dollars each year to develop and deliver educational technologies and digital learning. Support public-private research partnerships, and reform the RFP process to enable the private sector to share their expertise, vision and innovative business models.

Our nation’s continued success will require that our educational system adopt modern methods and means to remain not effective and relevant in the 21st century.

On behalf of SIIA and our member high-tech companies, I look forward to working with the Commission to further identify and advance a reform plan for New York education.


Mark SchneidermanMark Schneiderman is Senior Director of Education Policy at SIIA.