SIIA Seeks Education Technology Innovators

Innovation Incubator logoSIIA’s Education Division is now accepting applicants for its Innovation Incubator program. Selected developers of promising technologies in the K-12 and postsecondary markets will be invited to participate in the program during this year’s SIIA Education Business Forum, December 10-11, at McGraw-Hill Conference Center in New York. The deadline to apply is                                                 October 4.

The SIIA Innovation Incubator program identifies and supports entrepreneurs in the development and launch of innovative learning technologies. The program began in 2006, and has helped dozens of companies enrich education through the use of software, digital content, and related technologies. The Innovation Incubator program employs a peer-review process to identify the most promising digital education products. Successful industry leaders and peers also provide one-on-one mentorship to support the growth and success of identified innovators.

All education technology companies are encouraged to apply – from start-ups to established innovators. A panel of SIIA member judges, consisting of prominent education technology industry professionals, will review and score each innovation, and collective scores will determine finalists and an alternate. Finalists will be asked to give webinar presentations to educators and administrators nationwide for the Educators’ Choice Award. Finalists will also present their products live for Education Business Forum attendees. One winner will be honored with the Educators’ Choice Award based on educator scores. An additional winner and one runner-up will be chosen for the “Most Innovative” and “Most Likely to Succeed” categories based on the scores submitted by Forum attendees.

For more information about the Innovation Incubator program, or to apply, go to siia.net/ebf/2013/incubator.asp or contact me at Lportorreal@siia.net.


Liderby Portorreal is Program Manager for the SIIA Education Division. Follow the SIIA Education Team on Twitter at @SIIAEducation and LinkedIn.

SIIA to Hold Education Business Forum Dec 10-11 in New York

SIIA today announced that it will hold the Education Business Forum (EBF), the leading business and finance conference for the K-12 and postsecondary education technology markets, Dec. 10-11 at McGraw-Hill Conference Center in New York.

The 12th annual conference will bring together senior management teams of education software companies, platform technology firms, financial analysts, solution providers and distributors, publishers, financial analysts, private equity firms, and venture capitalists. Participants will discuss new business models and how to leverage shifts in the digital learning space, in addition to sharing knowledge about new markets, growth in financial investment, and new paths to revenue.

Topics will include:

  • Capitalizing Your Business for the Long Term
  • Making that Build or Buy Decision to Grow Your Product line
  • Leveraging a Market Map
  • Getting to that $10M Mark in Revenue
  • Going Global Where Opportunities Are Greatest
  • Emerging Development Trends
  • Case Studies of the Best and Brightest Companies Destined for Success
  • Successful Entrepreneurial Strategies Within Growing Markets
  • Partnering Strategies for Growth

The Education Business Forum will also feature:

  • Innovation Incubator. SIIA’s Innovation Incubator program identifies and supports entrepreneurs in the development and distribution of innovative learning technologies. The program began in 2006, and has provided mentorship for dozens of successful products and companies in their efforts to improve education through the use of software, digital content, and related technologies.
  • One-to-One Business Connections. One-to-One Business Connections meetings will be scheduled during designated times throughout the conference by SIIA staff, with the support of its partner Educational Systemics. SIIA will select companies to meet with participants based on the preferences they described in their respective surveys. These fast-paced exchanges will help pave the way for increased capital, revenue, and strategic alliances between participants.

Online registration is available at the Education Business Forum Media Center.


Karen BillingsKaren Billings is Vice President for the Education Division at SIIA. Follow the SIIA Education Team on Twitter at @SIIAEducation

Education Business Forum: Save the Date, December 10-12, 2013!

The Education Business Forum is SIIA’s key event for executives interested in raising capital, revenue, and profitability for their companies in the digital learning space.  Attendance at this Forum has been growing each year and in recent years, attracted over 250 key execs from ed tech companies, private equity and venture capital firms, and investment banks.

It will be at the McGraw-Hill Conference Center again: it has the space we needed after selling out in years past!  It’s a very focused meeting, designed to produce results for the companies focused on growing capital, revenue, and/or profitability.

While speakers and sponsors are closely involved in the conference planning and implementation, everyone who attends will gain value from the presentations by the Innovation Incubator Finalists, plenary and keynote speakers, and break-out panelists.  And, as in years past, are many opportunities to connect with key people there – from the always popular Speed Networking and One-to-One Business Connections to the informal networking breaks during the Forum.  A schedule of events is available online and will be updated as we receive speaker applications.

What’s different this year?  The timing of the Forum.  After 10 years, we moved it to a week later than usual so that attendees don’t have to travel that Sunday or Monday after Thanksgiving.  And we’re pleased to say that several other education events held during this ‘education week’ in New York have also moved so you can attend even more events that week, hosted not only by SIIA, but our colleagues in other organizations.

If you are new to the ed tech space, this will be like a 1 ½ day mini MBA.  If you are a start-up, you will meet everyone you need to know in that time.  And if you are an investor looking to build your portfolio, you will find the right companies here to invest in.  And if you are a successful company looking to expand your product line, enter a new market, or find capital for your growth, the Education Business Forum is the place to be.

Register early to take advantage of the best rates.  Your company, large or small, will appreciate the money you save.  Early-Bird registration is available until November 4, but register now. And to strengthen your brand image in front of a targeted audience, take advantage of our moderately-priced sponsorship opportunities.  To learn more, please check out the sponsorship packages.


Karen BillingsKaren Billings is Vice President for the Education Division at SIIA. Follow the SIIA Education Team on Twitter at @SIIAEducation

SIIA’s Perspective on Open Educational Resources

Last month, SIIA released a Guide to Open Educational Resources (OER) to help inform the field about the benefits, challenges and total costs that must be considered around the funding, development and adoption of educational resources, including OER. Included in the Guide was an SIIA editorial sharing our perspective and public policy recommendations.  

SIIA views open educational resources (OER) as one of many appropriate models for the development and distribution of content needed to meet the needs of students and educators. SIIA expects that future educational needs will be addressed by a mix of instructional materials, including OER, and that there is a critical, though perhaps evolving role for commercial partners and proprietary models. 

SIIA recognizes that interest in OER among government agencies and education decision makers, as well as many non-profit entities and foundations, appears driven largely by the goals of reducing costs, improving access, providing quality, and supporting educator/student customization of their content.  SIIA urges the community of OER investors (e.g., legislators and education officials) and users to consider the following:

  • Even in an age of common learning standards, the need to personalize learning will continue to require a robust choice of curricular resources – proprietary and OER – and related technology tools and services. Investments by government authorities or other organizations based on the assumption they can simply ‘build it once’ could inappropriately limit options. No single resource or set of resources will be sufficient to meet the wide range of educational needs.
  • The principles of academic freedom and personalization of learning require that government agencies and educational institutions continue to support educational choice. They should not in the future limit the use of funds to only the development/adoption of OER, but instead should continue ensuring grant and other funding for acquisition/implementation of any and all resources that meet the particular educational need, whether OER or proprietary.
  • To meet diverse and evolving educational needs, the nation’s education sector demands an environment that encourages R&D investment – public and private, for-profit and non-profit – to ensure ever more innovative and effective resources. Education leaders should strive for a sector that encourages investment and competition, provides resource choice, and rewards innovation.
  • Educational resources, including OER, require not only the initial investment, but as importantly must budget for the total, long-term cost of development and use. These ongoing and recurring costs include user training/support, as well as content hosting and maintenance, content updates, and technology updates that, according to some SIIA members, can often require as much as an additional 20% annual cost. 
  • When making cost-benefit calculations and comparisons, it is important to consider these total initial and ongoing costs of development and adoption. Comparisons require both short-term and long-term factors, as well as recognition of both individual use and systemic impact.
  • Institutional, local, or state adoptions of content should use the same review standards, criteria, and process when the content is of the same or similar type – e.g., core, supplemental, etc. – no matter whether OER, commercial or other license.
  • To the degree that public funds are invested in the development of (open) educational resources, they are best targeted to address gaps where quality resources are not currently available to meet educational needs. In addition, such public investments should consider the benefits of public-private partnerships or related models that ensure an ongoing user commitment and a recurring revenue stream needed to update, support, and sustain the resource over time.
  • To the degree that government funds are invested in the development of OER, those resources should be available through a CC BY license allowing third parties to revise, reuse, remix and redistribute the resource, including commercially. An NC license – prohibiting others from using the work for commercial purposes – would be counter to the public policy goal of leveraging public funds to have the widest impact on innovation, cost-savings, access, and diversity of resources.

SIIA looks forward to working further with all stakeholders to consider the opportunities and challenges of OER and other ways to ensure the availability of ever more choice of innovative and effective resources to meet evolving educational needs. SIIA’s Ed Tech Industry Summit next week in San Francisco will inlcude a panel discussion about OER impact and opportunities for SIIA members that will include the SIIA Guide co-authors and Creative Commons CEO Cathy Casserly.


Mark SchneidermanMark Schneiderman is Senior Director of Education Policy at SIIA.

10 Reasons Why the Ed Tech Bubble will Continue to Float

Fueled in part by socially-conscious investors and tech entrepreneurs, investment in the educational applications market has exploded to an extent not seen since the dot-com boom more than a decade ago. While some analysts are predicting this is an era of irrational exuberance that could collapse like the bubble burst in 2000, there are at least 10 reasons why this time is different:

  1. Lower Development Costs: Hardware and software tools have improved and costs lowered, and the savings in application development and delivery means reduced prices and higher marginal revenues. Improvements include simpler and more powerful authoring tools, many of them open source, as well as cloud and other hosted models that enable schools and companies to more easily outsource and scale.  
  2. Apps Market Dynamics: The proliferation of Apps on various mobile devices provides a more welcoming market environment for educational technology companies. Among these factors is the reduced cost of development and distribution on the various mobile operating systems such as Android and iOS and their app stores (though some revenue sharing models do challenge the equation).
  3. Increased Hardware Access & Connectivity: While a digital divide still exists and too many classrooms still rely on a single computer station, student and teacher access (at home and school) has grown many fold over the last decade. Reasons for this include the reduced cost of hardware (driven by Moore’s law), growing support for BYOD (student’s Bringing their Own Device), and recent investments in tablets, electronic whiteboards and other devices.
  4. Touch Tablet Ease of Use: Many educators view the touch interface as a game changer for student learning through technology. School (and home) spending bears that out. The platforms provide a simplified user interface for students, a simplified operating system that eases school technical support costs, and a tactile functionality that is both beneficial to younger learners and provides a key pedagogical differentiator from other print and digital mediums. 
  5. Educators Asking How, Not If: Educators have crossed the tipping point from asking “if?” technology to asking “how, how much and what?” While luddites still exist and we are a long way from robust integration and effective use, teachers, administrators and policy makers recognize the upside of technology and digital learning and are focused on how to realize the power and promise.
  6. The New Normal: Our education system is charged with doing more with less in light of the recent recession and enhanced common, college and career readiness standards. Technology has increased productivity in other sectors, and K12 education is finally looking at technology to supplant and transform, rather than simply to supplement. At the same time, many are leveraging technology for data analytics, customized interventions, and blended learning that shift us from mass-production teaching to the more efficient, mass-customization personalized learning model.
  7. Educators as Digital Natives: Interestingly, in the past, it has been more veteran teachers that have gravitated to technology than younger teachers who grew up with technology. This is likely starting to change as the technology use by the young teachers and administrators in their personal (and learning) lives is much more prolific in today’s world of mobile apps, virtual communities and online everything. The education workforce is shifting over rapidly post baby-boom generation, and their technology use will follow.
  8. Digital Native Students: Not much need be said. Students are too often disengaged not by the lack of technology but instead by rote lectures and static text. They understand they must be engaged and challenged, and allowed to explore and personalize their learning. They see how technology supports them outside of school. Educators are responding to their demand to bring that robust learning environment into their curriculum or risk losing too many more students to boredom.
  9. Expanded Distribution: While the proliferation of channels — technology platforms as well as consumer forums — can be a challenge for developers, these will be outweighed by the benefits. Mobile devices and app stores are increasing access and reducing consumer risk. Formal and informal learning are blending as parents and non-school learning providers gain access to new tools. Teachers are no longer reliant on slow, one-size school or district-wide purchasing decisions, but instead can use a debit account to download a product for just one or a few students. And a number of repositories and social networks are providing single points of information (if not yet a point of sales) for all products (and marketing).
  10. Parental Advocacy: Increased parental exposure to learning technologies at home is driving their demand for use at school. While parents were sometimes the road block to school board investments, they are more often now leading the charge.

These differences do not imply that every new product and company will succeed. For better or worse, there are probably too many products on the market relative to the number of average users required for product success. Whether investment is all flowing to the right solutions and the right entrepreneurs is still an open question, but it is undeniable that there is growing demand and opportunity for technology in education.

It is also important to note one related potential market challenge — vendor lock-in of content and data. A dynamic market requires minimized barriers to entry such that (school and individual) users are empowered to seamlessly move among existing and new products with minimal risk. SIIA therefore encourages education decision makers and application developers to invest in interoperability. By creating and demanding applications built on common data, content and API standards, information and resources can be more easily shared and exported among any number of proprietary or open applications, thus reducing the risk to educators of a failed product or company. Such standardization is critical for the maturity, and therefore the growth, of the digital learning market, and will ultimately best serve both education and education providers.

These 10 important developments should encourage today’s developers and investors. While the ed tech bubble may not float ever higher, a burst is not likely this time around.


Mark SchneidermanMark Schneiderman is Senior Director of Education Policy at SIIA. Follow the Education Division on Twitter at @SIIAEducation.

SIIA Announces Innovation Incubator Award Winners

SIIA’s Education Division showcased some of the leading growth companies in the education technology market and recognized the best among them as part of the Innovation Incubator program at the 12th annual Ed Tech Business Forum, held Nov. 26 and 27 at the McGraw Hill Conference Center in New York.

The award winners are:

  • Clever received top-votes as Most Innovative and Most Likely to Succeed
  • Mathalicious received first runner-up for Most Innovative and Most Likely to Succeed
  • Classroom, Inc. has the distinction of receiving the first-ever Educator’s Choice Award

More than 75 applicants were assessed for the Innovation Incubator program on a broad range of criteria, including the education focus, end-user impact, market need for the innovation, representation of K-12/postsecondary market levels, and the level of originality and innovation. Twelve participants and one alternate were selected for the program, and six were elected as finalists in the program.

Other finalists include:

SIIA’s Innovation Incubator program identifies and supports entrepreneurs in their development and distribution of innovative learning technologies. The program began in 2006 and has provided incubation for dozens of successful products and companies in their efforts to improve education through the use of software, digital content and related technologies.


Tracy Carlin is a Communications and Public Policy Intern at SIIA. She is also a first year graduate student at Georgetown University’s Communication, Culture and Technology program where she focuses on intersections in education, video games and gender.

Big Data and Educational Technology

Guest post by Owen Lawlor, Hadoop/MPP Data Science, Social and Strategic Technology Advisor, Victory Productions.

When we look back at 2013 and the seismic shifts in education taking place we identify that there will be not one but 3 major trend confluences taking place transforming EdTech: (1) big data (2) the consumerization of IT and (3) the democratization of data.

Seemingly in the past 12 months, you could not visit an airport newsstand, tech news site or blog that has been untouched by the headlines, hype and hyperbole surrounding Big data and its seemingly magical powers to transform all our lives.
Now there is: Big data in Healthcare, big data in Social Systems, big data in Science, big data in Traffic Systems and big data in City Planning Management. In fact, there IS a lot of hype surrounding big data, but is this just where we are the technology adoption cycle or is it really something more?

Gartner Group recently estimated big data spending over the next 5 years to equal nearly a quarter TRILLION dollars. Clearly some very serious commercial and industrial applications are seeing immediate and rewarding returns on investment within big data. Data also is growing exponentially driven by all the new unstructured social, video, logging and sensor data. We now create more data in 2 DAYS than was created from the dawn of civilization up until 2003! Entire industries are now converging with that data like never before and by 2020 most consumers will expect and even demand that big data inform nearly everything they consume and do.

The opportunities to capitalize on this data are also growing. But what about education? Does big data have any application in EdTech? Having personally led and participated in multiple big data projects for close to five years now, ranging from creating solutions like intelligent multi-dimensional search systems, social system analytics, dynamic big data visualization, corporate virtual systems integration and various government programs, the answer resoundingly is “YES”!

The next generation of apps will have big data embedded within them as consumers increasingly expect and demand customization for their specific usage and individualized needs. Think beyond “Siri” here. There not only is a place for big data in education, it may actually be one of the most interesting and socially valuable big data applications of all, and possibly even an essential step to make it feasible to meet the new Common Core requirements.

When we do look back on 2012 and the seismic shifts taking place in EdTech the single most exciting capability in our estimation is that integrating big data analytics and capabilities to create a more efficient, more focused and more meaningful learning space for all education system stakeholders.

On its own, big data is certainly an exciting opportunity to be seized upon. When it is combined with the advent of the consumerization of technology via mobile and tablet computing growth exploding and bringing with it interesting evidentiary improvements in student outcomes through increasingly numerous studies, the opportunities to leverage what that data can do for us expand geometrically. The opportunity to have portable technology that ties in with big data back-ends provides a dramatically synergistic potential combination.

Now with the consolidation of textbooks into iPad iBooks, tablet and portable devices and the commensurate cost savings drivers associated to help push district and state spending downwards, vast new opportunities in this new digital form factor to provide rich media, interactivity and embedded assessment that the digital natives expect. All served up to them in with specificity and relevance. A customized learning experience is now available.

Content can now interact with the learner, providing both a more interesting, meaningful and targeted experience as well as providing useful automated and scaffolded intervention. Sequence and timing data can provide useful logging trails that can provide recommendation engines with the data logs that can be analyzed to provide more targeted and real-time intervention to engage and improve student outcomes.

As good as some of these systems might become, the “final mile” is the critical democratization of that data to the teachers and students themselves. Being able to provide platforms that enable teachers inside the classroom to focus their intervention efforts and to be able to visualize and respond in intuitive, clear and actionable ways where their teaching could be most actionable and effective. To provide important views and response paths to this performance data to teachers on students who may be requiring intervention, in specific areas in real-time, aligned with learning standards can help them dramatically save them time and provide help to those who need it most, at the optimal time they need it. It can help identify when students are bored, and help provide adaptive paths to engage and challenge them. It can potentially identify when a teacher may want to look at how they are teaching and relate that methodology for their given desired outcome, all framed within the new national standards.

Pushing actionable relevant data down to the end users in a form that is understandable, actionable and pedagogically sound when they need it is truly revolutionary. At the end of the day the confluence of the three very powerful technology drivers in our lifetimes that, while on their own are quite impressive, but when converged provide the singular opportunity to dramatically improve learning outcomes in very clear and distinct ways.

We see the potential of these technologies applied to the very real problems of improving STEM learning, learning customization and national competitiveness on the very near term horizon. Being able to use data to predict and improve student outcomes may indeed even be one of the most powerful opportunities for the education system to help regain global competitiveness, drive job growth and help balance the skills deficit.

Feel free to email me with your thoughts!