You Be the Judge: Call for SIIA CODiE Awards Judges in Ed Tech Categories

SIIA today announced its call for judges for the 2013 CODiE Awards in Education categories. For the past 27 years, the CODiE Awards have celebrated excellence in the education industry, and finalists and winners have later garnered market share in U.S. classrooms.

The Education Division is looking for educators and administrators to review 3-5 products each between mid-November and late January. Sign up to be a judge at the CODiE Awards web site.

“The educators are the real experts,” said Karen Billings, vice president of the Education Division at SIIA. “They know what other products are out there, and they have probably used a number of different products in their category, so they have the expertise. They are the best judge of what is going to work in the classroom, and that is a big part of what we mean when we say a product is the best.”

This year, there are 22 education categories, which include:

* Best Classroom Management Solution
* Best Corporate Learning/Workforce Development Solution
* Best Cross-Curricular Solution
* Best Education Community Solution
* Best Education Game or Simulation
* Best Education Reference Solution
* Best Educational Use of a Mobile Device
* Best Instructional Solution in Other Curriculum Areas
* Best K-12 Course or Learning Management Solution
* Best K-12 Enterprise Solution
* Best Mathematics Instructional Solution
* Best Personalized Learning Solution
* Best Postsecondary Course or Learning Management Solution
* Best Postsecondary Enterprise Solution
* Best Postsecondary Learning Solution
* Best Professional Learning Solution for Education
* Best Reading/English/ELL Instructional Solution
* Best Science/Health Instructional Solution
* Best Social Sciences Instructional Solution
* Best Solution for Specials Needs Students
* Best Student Assessment Solution
* Best Virtual Learning Solution

For more information on the CODiE Awards, visit http://www.siia.net/codies.


Angel Scott Angel Scott is Awards Program Coordinator at SIIA. Follow the SIIA CODiE Awards on twitter at Share|

Insights from a CODiE Awards Pro

Kathy Greenler Sexton joined SIIA in February as our new Vice President and General Manager of the Content Division. The 2013 CODiE Awards will be Kathy’s first time going through the process from start to finish. Kathy adds a unique perspective to the program because of her previous positions at SIIA member organizations as she has previously nominated products for the CODiE Awards and judged them as well. She shares her thoughts on the benefits of nominating, the reason she enjoyed judging, and what it’s like to now be involved in planning the CODiE Awards.

Why did you nominate for the CODiE Awards at your previous companies?

I have participated in the CODiE Awards for years. Nominating my products in the awards competition was always an easy decision because I knew that if my product was named a finalist or winner, it validated my product to customers, investors and across the industry. I always put a lot of effort into figuring out which categories to apply for. Presenting in front of a judge really forced us to be very crisp about how we were presenting our product and company and it helped us tell our story in a stronger way. It ensured that we were thinking about the questions a judge might ask, and it better prepared us for media, analysts, investor and customer presentations. It was always a great experience for me.

Why did you judge the CODiE Awards?

Judging was really the next step. Judging is a great way for anybody who is involved in the industry to learn how different companies approach the same problem in different ways. For example, one company in a given category might approach an issue such as semantic search within their product much differently from another company. They might sell into the same industry and the same target customer, but it’s amazing how much different the products are. From an intellectual standpoint, it’s fascinating. I love seeing the best of the breed and how different companies approach different problems. It helps you think of products and solutions in a new way. The time I invested in judging helped me look at my own products and services in new ways.

How did being a judge help your professional development?

Being a judge helped me get to know individual teams within different companies. It helped me with personal networking and personal branding. I built a lot of wonderful relationships out of my judging experience. You also get to talk to other judges about what makes a product innovative.

What’s the most interesting thing about being a CODiE judge?

It was interesting to see how well–and unfortunately, how not-so-well–some companies present. That has been very educational for me. While most companies have a senior or a very knowledgeable person from the company present, it always astounded me that some companies would go through the process of nominating and then have someone presenting who was “just going through the motions”. What a lost opportunity! Those companies that did well in conveying how their products aligned with judging criteria, explained why it was innovative, and could answer questions articulately – clearly did better in CODiE Awards judging! Seeing how strong companies present has really helped me learn how to be a better presenter myself.

What advice would you give to nominees about conducting their demos?

I always want the companies to put their best foot forward. So my recommendation is to make sure to put a lot of thought into your presentations. As a judge, I would always go in and look at the application, but a good presentation points you to the right places to go. It points you to the innovative and new things. A good presentation also explains who your target customer is, and why you created a product for that customer in the first place. Help the judge understand why you designed your product the way you did, and why it’s the perfect solution for your customers. If you just give a judge access to the application and let them go through it without the benefit of a presentation, you’ve lost that opportunity to highlight why you are unique.

What was the biggest surprise when you went from nominating to judging to working for SIIA and helping shape this year’s CODiE Awards?

I was more familiar with the behind the scenes of the CODiE Awards than most, because I’ve been on the Content Division board for eight years, I’ve submitted nominations, and I’ve judged. There were very few things that could have surprised me walking in. That said, I was really surprised at the level of detail and planning that the SIIA staff puts into the CODiE Awards. It’s essentially a year-round program. The level of detail, coordination and talent from the staff is really amazing to me. When you are on the inside, you see what you need to do to create an industry-leading awards program, and it’s astounding!

How do you feel going into your first cycle as SIIA staff?

Being on the inside, it’s somewhat daunting when you look at all of the categories. You want to make sure everyone is connected to the right categories and competing in the best category for them. You want to find the best judges. This year, we are partnering with FreePint to provide the finalists in five selected categories with buyer reviews. This isn’t part of the judging process, but it’s a value-add we are providing as a test to see if the nominees find it beneficial. If so, we hope to continue and expand the buyer reviews for the finalists in all of our categories. There are so many details to the CODiE Awards, from how to make the awards ceremony special, this year’s CODiE finalist showcase at the Information Industry Summit, to so many other details that make this award unique. There’s a lot going on!

Do you have a favorite category that you’re most excited about?

I’m really interested to see the nominees for Best Editorial Outsourcing Solution. It’s a new category recognizing companies that support the creation of editorial content. A nominee, and ultimate winner, for the Best Editorial Outsourcing Solution could use technology, crowd-sourcing, or even an outsourced solution to create the editorial. There are many different ways different companies are approaching this issue. It will be really interesting to see which companies step up into that category.


Wendy Tanner Wendy Tanner is CODiE Awards Coordinator. Follow the CODiE Awards on Twitter @CODiEAwards

Behind the Scenes of the CODiE Awards: A Conversation with the Coordinator

The kickoff of the 2013 SIIA CODiE Awards marks my second year as the awards program coordinator here at SIIA. Since I’ve been through the whole process from start to finish, I wanted to give you an inside look into how I manage each phase of the awards season.

The CODiE Awards are about recognizing excellence, but they’re also about creating and maintaining relationships. Since I’m the person both judges and nominees interact with most, it’s important for me to be available, and make sure the process runs smoothly for everyone. With this blog post, and the ones to follow, I want judges and nominees to get to know me, so they can feel comfortable coming to me when they have questions or concerns, or just want to share their excitement about the CODiE Awards!

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It’s August… and that means nominations are open! That’s right, the CODiE Awards are already in full swing. It’s hard to believe sometimes, especially since the last two awards presentations were just a few months ago in May. It may seem like there’s only a small reprieve after the presentations, but we always get started immediately, planning for the next cycle. One of the first and most important steps we take each year is revisiting all of the categories. We make updates and create new categories based on what’s happening in the content, software and ed tech industries. (This year, there are 27 new and updated categories.)

Once nominations are open, it’s fun to see which company nominates first, and in which category. I get a kick out of telling our president, Ken Wasch, when the first nomination comes in because he can hardly contain his excitement. Nominations usually come in slowly in the first couple weeks of the nomination period, but I receive many emails and phone calls from companies, with questions ranging from process clarification to help determining which category is the best fit for a product. I encourage companies to ask as many questions as they’d like. That’s what I’m here for!

While I enjoy checking out all of the various companies that nominate, I especially enjoy learning about the ed tech companies. I completed my master’s just a year ago, so I’m not far removed from the classroom. I frequently come across products that I wish had been around when I was going through school, especially in middle and high school. Some of the math and science solutions would have come in handy (since those were not my favorite subjects–I suppose that’s why I majored in public relations and Spanish.)

I am also interested in each division’s “social” categories. Software has Best Social Business Solution, in Content there is Best Social Media Platform, and in Education there is Best Education Community Solution. They each target different audiences and serve different purposes, but it’s interesting to see how social media and digital communities are incorporated.

The Best Education Community Solution category is intriguing to me this year, because it focuses on social media solutions geared toward the classroom. The progression of social learning and social networks has been amazing and it’s interesting to see how ed tech companies are creating social communities for the classroom at all levels. I’m very much looking forward to seeing which companies nominate in this category.

Overall, I’m just excited for all of the nominations to come in! With more than 75 categories this year, there will definitely be a large variety of products and solutions. Remember, if you’re looking to judge or nominate, I’m here for you. Ask me anything! It doesn’t even need to be related to the CODiE Awards. Ask me where I’m from (Pennsylvania, if you’re curious), or what brought me to DC (grad school), even my favorite football team (San Diego Chargers)! The CODiE Awards are really about the relationships. I’m here to make sure your CODiE Awards experience is the best it can be.


Wendy Tanner Wendy Tanner is CODiE Awards Coordinator. Follow the CODiE Awards on Twitter @CODiEAwards

Nominations Now Open for the 28th Annual SIIA CODiE Awards

Nominations are now open for the 2013 SIIA CODiE Awards. This year’s CODiE Awards feature 27 new and updated categories, reflecting the dramatic changes in technology and business models impacting the software and information industries.

The CODiE Awards have been the premier award for the software and information industries for 28 years. The awards program has three tracks organized by industry focus: Content, Software and Education.

Highlights of this year’s program:

Content: The Content CODiE Awards showcase the information industry’s finest products, technology and services created by, or for, media, publishers and information services providers.

* Fourteen new and updated categories reflect new technology and business models in the content industry including: Best Crowd Sourced Solution, Best Editorial Outsourcing Solution, Best Semantic Technology Solution and Best Social Media Platform
* The Content CODiE Awards will be presented Jan. 31, 2013 during the Content Division’s annual conference for information industry leaders, the Information Industry Summit

Education: The Education CODiE Awards showcase applications, products and services from developers of educational software, digital content, online learning services, and related technologies across the K-20 sector.

* The new Best Personalized Learning Solution category highlights the major educational shift toward individual, tailored learning plans for students. Three new top-level categories will reward the best of the best of PK-12, postsecondary, and overall education nominees.
* Education winners will be announced in San Francisco on May 6, 2013 during the Ed Tech Industry Summit.

Business: The Software CODiE Awards showcase applications, products and services that are developed by independent software vendors (ISVs) for use in business, government, academic, or other organizational settings.

* Twelve new and updated categories reflect the continued growth and evolution of cloud computing, mobile, big data, and video. Highlights include: Best Cloud Platform as a Service Solution, Best Big Data Solution, Best Mobile Device Application for Consumers, Best Mobile Device Application for Enterprise, and Best Video Tool.
* Software winners will be announced in San Francisco on May 9, 2013 during the software industry’s premier ISV conference, All About the Cloud.

Learn more about the nomination process.


Wendy Tanner Wendy Tanner is CODiE Awards Coordinator. Follow the CODiE Awards on Twitter @CODiEAwards

An Industry that Never Stands Still: The History and Future of the SIIA CODiE Awards

Now in its 28th year, the 2013 CODiE Awards will be launching Monday. I sat down with SIIA President and CODiE Awards founder, Ken Wasch, to discuss why the program is so meaningful to the industry and what contributes to its success. Since this is my second year as the program coordinator, I wanted to find out why Ken has invested a great deal into the program and why he gets so excited at the start of each CODiE Awards season.

Why did you start the CODiE Awards?

Every industry should have an opportunity to celebrate its own achievements, and the CODiE Awards were the very first peer recognized awards in the personal computer/software industry. Over the years, we modified the categories to reflect the dynamic changes in the industry, but what we never changed was the fact that it was a peer reviewed program.

What’s important about peer review?

Unlike awards that are based on sales, what’s important about peer review is that there’s a leveling of the playing field. Great products from smaller companies have an equal shot at winning a CODiE Award. If you have an awards program that is based on sales, obviously the industry giants will always win them. And so, awards that are based on sales reflect the marketing muscle of the publisher, not necessarily the intrinsic innovation of the product. The CODiE Awards sometimes recognize great products that may not achieve great commercial success.

Why do companies nominate for the CODiE Awards?

The hallmark of our industry is the hundreds of thousands, if not millions, of software developers who are hard at work, innovating in a way that was unimaginable a few years ago. It’s good for the industry, it’s good for the customers, and it’s good for developers themselves to be recognized for that innovation.

What do you love about the CODiE Awards?

This time of year, it’s very exciting to see all the new products. I love the CODiE Awards season. It lasts from early August to mid-October, when all the nominations for the next year come in, and I’m always blown away by some of the new products that are nominated. It’s an industry that never stands still.

How have the CODiE Awards changed over the last 28 years?

There are so many different categories. The CODiE Awards have grown in scope from initially 20 categories, to 79 categories. Originally, the awards were largely focused on entertainment and education, and they expanded to a broad range of business and information categories. You know, the words software and information have become so broad they touch almost every human endeavor, so there are almost an unlimited number of categories we could establish. This year, we have limited the categories to the 79 where we believe there’s a critical mass of companies that we can reach.

The nominees have changed so much. I remember one CODiE Award winner 20 years ago. It was a product called Coupon Clipper, where you would take the coupons that you get from the newspaper and enter them into a database. It would keep a record, so before you went to the supermarket, you would know which coupons are about to expire, and how you might adjust your shopping so you get maximum impact from your coupon collection. The product won a CODiE Award, but I thought anyone who would use this product has too much time on their hands. It was too much work to manage it! But, even though the product didn’t do well in the market, because our program recognizes great products, and not sales, it was recognized for its innovation.

What is the future of the CODiE Awards?

When something has been around as long as this–28 years–it has stood the test of time. We have been smart enough to freshen the program every year or two. The CODiE Awards will thrive if we keep modifying the categories to keep current where the industry is innovating. The categories can’t remain static.

A decade ago, the word cloud meant something totally different. The cloud categories have now become mainstream. The mobility categories cut across all of information and all of software, and the development and distribution of video products has become a mainstream new category. On the ed tech side, the use of technology in education is nothing new. What is new is the multiplication of devices within an educational environment, whether it’s mobile, tablets, laptops, desktops, or electronic whiteboards. The number and diversity of devices is spurring innovation in the software applications that run on them.

Why do you think companies should nominate for the CODiE Awards?

For small and medium-sized companies that want to distinguish themselves from their competitors, the CODiE Awards provide a great opportunity to set themselves apart from other innovators. It’s a great reward for the developers, but it also has significant payoff in terms of bragging rights in a CODiE Award winner’s market.


Wendy Tanner Wendy Tanner is CODiE Awards Coordinator. Follow the CODiE Awards on Twitter @CODiEAwards

Ed Tech Industry Summit Guest Blog: Seismic Changes in Education

Recently, I attended the SIIA Ed Tech Industry Summit in San Francisco, CA, the nation’s leading education technology conference. Leaders of edtech companies came from around the country – and the world – to network, attend keynote speeches, participate in panel discussions and focus groups, and enjoy the annual CODIE Awards. The theme of this year’s conference was Bridging K-12 and Postsecondary, so the agenda addressed transitioning and leveraging edtech businesses from one marketplace to another.

One particular panel discussion that caught my attention was entitled, Adapting to the Seismic Change in Education Culture. The write up in the SIIA program read:

It’s not just about digital transformation. From teacher accountability and superintendent turnover to funding and standards — all areas across both K-12 and Higher Ed education are experiencing transformational changes in the culture of education. This is beyond a trend. Tweaking our business models and product offerings won’t be good enough to survive. How should businesses adapt to the huge shifts in education culture? Listen to a panel of industry gurus on how successful businesses recreate themselves in times of great change.

Moderator:
Randy Wilhelm, Chief Executive Officer, Knovation (formerly netTrekker)
Panelists:
Farb Nivi, Founder, Grockit
Justin Serrano, President, Kaplan K12 and College Prep, Kaplan K12 Learning Services
David Straus, Vice President Product, Kno, Inc.

The panel discussion was a guided Q & A session, and below you’ll find a summary of some of the most salient points that were made during the one-hour discussion:

What’s the key to adapting to seismic change?
Straus: Two important elements to successful adaption are: 1) Evolution, not revolution; and 2) To think international, not just domestically.

Which education trend will have the greatest impact on K-20 education in the next three years?
Straus: Mobile, because of its portability, intimate user experience, and the increased touch environment.
Serrano: As things get cheaper, that will determine which trend is most impactful. I agree with Straus – mobile will have a huge impact due to its portability.

Nivi: Social learning – peers teaching peers – will have a huge impact. For example, real-time chat rooms are changing the way test prep is done. However, I also think that a variety of trends will be impactful, including mobile, print to digital, etc. It’s important to give people options, because determining which tool is the right one, depends on the particular person, school, etc. In general, we should be trying to find ways to amplify the ways people can connect with each other. In a world where the rate of technological change is affecting our lives more than anything else, if we don’t embed technology in education, then we’re not preparing children for the world.

Which one group/thing will be most responsible for transforming K-20 education?
Serrano: The government. The government is not going to inspire transformation, but it’s the group that has to give it permission to happen. But it’s also important to remember that technology is not necessary to fix education; many charter schools are successful without using technology. But like it or not, the government is going to play a huge role.

Straus: Companies and systems need to provide a compelling argument to help students engage. However, it’s the government that will be most responsible for transforming K-20 education.

Nivi: I think students should be the answer. When I was growing up, the best technology was at school. Today, schools are technology prisons where you’re not allowed to bring anything in. Until schools are technology meccas and not technology prisons, we’re not going to get change.

Which organizations/conferences do you believe will help shape or address K-20 trends?
Nivi: ASU SkySong, because moving big things in a short amount of time will most likely occur here.
Who will benefit the most from the changes taking place in education?

Serrano: This question assumes that the changes are positive. But to answer it, I think the students will benefit most.

Straus: Teachers. The role of the teacher is going to improve and transform into that of a facilitator.

Where will the fastest evolution in education occur?
Seranno: This question is asking about speed, and to address that point, the evolution of education will happen fastest wherever you have a more focused and centralized vision.

Nivi: The fastest growth will occur in other countries, because the stakes are higher. Internationally, there is more competition. Other countries leapfrogged the table phone and went straight to the cell phone. They leapfrogged the desktop and laptop and went straight to the tablet. When it comes to technology and education, other countries have the incentives and are not tied to any existing models. Because of this, they will be able to take advantage of new technology.

When they took the movie “High School Musical” to China and wanted to remake the movie for a Chinese audience, they encountered a major problem in the storyline. In the Chinese culture, the athletes are the losers and the smart students are the cool kids, so they had to flip the story line. The reason I share this story is because we need to change the culture of the U.S. As adults and leaders, we need to be examples of lifelong learners.

It was a great discussion, wouldn’t you say? And one we need to be having more often – not just at edtech conferences, but at the federal and state levels of government, lecture halls of universities, local school board meetings, teacher gatherings, classrooms, and homes. There’s no denying that technology is changing, and will continue to change, the way we think about education – both in regards to the content and the delivery of information. However, in order to successfully adapt to these changes, we need to make it a priority to reflect on our current state of education and think about how what we’re doing now, both individually and collectively, will impact the future.

Beyond that, we should continue having open discussions, such as this one undertaken by Nivi, Serrano, and Straus at the SIIA EdTech Summit, addressing the current state of education and looking ahead to what’s to come. These conversations need to occur at all levels of society and involve a variety of key players, including the government, education companies, universities, employers, school leaders, teachers, students, and parents. In this manner, we can be assured that the future roadmap of education will be the result of a collective effort and represent a shared decision for how we should adapt and move forward with education in America.

 


Mandela Schumacher-Hodge is a former middle school teacher and doctoral student at UCLA. She is currently the co-founder & chief operation officer of DemoLesson, an innovative online hiring platform for teachers. In her spare time, Mandela loves to exercise, spend quality time with family and friends, and search for new adventures and experiences.

An Honor to Present Education Awards to Industry Veterans

Presenting this year’s education awards during the recent Ed Tech Industry Summit in San Francisco was very special for me personally. It was great to be up on stage with two very key people in our industry as we honored them with SIIA’s education awards. We presented Charles Blaschke with the Ed Tech Impact Award, an honor we started just four years ago. We then presented Dr. Patrick Suppes with a Lifetime Achievement Award, the first time this award has been given at the Summit.

Each of these awards were given after reviewing quite a list of candidates. Our education technology industry has a growing number of veterans who have contributed ideas, products, and services for some decades– and some for over 50 years!

Our Ed Tech Impact Award went to Charles Blaschke, Founder and President of Education TURNKEY Systems, Inc., an education industry veteran whose work goes back over four decades. He is president of his Washington D.C.-based firm, where he provides data and analysis about Federal funding policies and K-12 technology spending, including Title I, IDEA/Special Ed, the new ARRA stimulus funding, and other related Federal programs.

Many of those in the audience raised their hands when he asked if any were or had been his clients. I raised my hand, remembering how I would get his monthly reports that my company had subscribed to. I would then share those reports with our sales reps who were always interested in Charles’s specific state-by-state funding information.

It’s become a tradition for the new Ed Tech Impact honoree to receive the award from the last recipient. The first awardee, Ellen Bialo (IESD), presented it to Tom Greaves (The Greaves Group) two years ago and Tom presented it to Kathy Hurley (Pearson) last year. This year Kathy, now with the Pearson Foundation presented it to Charles Blaschke, this year’s awardee and her husband!

For the Lifetime Achievement Award, we chose Dr. Patrick Suppes, now the Lucie Stern Professor of Philosophy Emeritus at Stanford University. Suppes began conducting research using computers to teach students in the 1960s and even though he recently turned 90 years old, he is still doing online instructional development! He founded Computer Curriculum Corporation (CCC) in 1967, and served as CEO for many years, while maintaining a large class schedule at Stanford University.

We were lucky to have Ron Fortune, a colleague and CEO at CCC, introduce Dr. Suppes by providing background information about his 50+ years of experience in education technology. Dr. Suppes accepted the award from SIIA President, Ken Wasch, and gave very insightful comments about how far we’ve come – and haven’t come – in our industry. He pondered on the effects of cross-age tutoring via online, as well as the opportunities with voice recognition technologies. After his award, many in the audience came up to congratulate him and request pictures; some were SIIA members who had worked at CCC at the same time as Suppes and Fortune.

Few attendees with start-ups and early stage companies attending this year’s Ed Tech Industry Summit likely knew either of these men – or were aware of their work – before we presented them with the awards. Jenny House, President of RedRock Reports who sponsored the awards luncheon, remarked afterwards that the audience at the Summit luncheon was ‘getting older and – at the same time – younger’.

But we also agreed that whether young and old, the audience really appreciated the accomplishments and contributions the two awardees have made to our industry. It was truly an honor to introduce Patrick Suppes and Charles Blaschke to everyone in the audience, but in particular, to those very young companies who will grow and advance the use of technology in K-20 education.


Karen BillingsKaren Billings is Vice President for the Education Division at SIIA.