Digital Discourse / Events

Leveraging the New Normal

February 17, 2012 By Mark Schneiderman Leave a Comment
As outlined by U.S. Education Secretary Arne Duncan more than a year ago, the New Normal in education is the challenge of “doing more with less” in our pK-20 education system. But as Duncan — and others including SIIA would respond – “this challenge can, and should be, embraced as an opportunity to make dramatic improvements . . . [E]normous opportunities for improving the productivity of our education system lie ahead if we are smart, innovative, and courageous in rethinking the status quo.”

The Software & Information Industry Association (SIIA) continues to support our education system’s efforts to reimagine and retool by personalizing learning and leveraging technology and digital learning. SIIA’s latest effort is the March 7-8 Ed Tech Government Forum, which will bring SIIA member technology and education entrepreneurs together with national, state and local education leaders to dialogue about the policies of the New Normal digital age in education. 

The following keynote speakers will share how at the local, state and college levels, they are removing outdated policy barriers and modernizing practices to better meet the individual needs of their students through digital learning:
- Jorea Marple, State Superintendent of Schools, West Virginia Department of Education
- Kaya Henderson, Chancellor, Washington DC Public Schools
- Jay Box, Chancellor, Kentucky Community and Technical College System

We will share examples of how agencies and institutions are Doing More w/Less through Technology and eLearning, featuring Michael Casserly (Council of Great City Schools), Amber Winkler (Thomas B. Fordham Institute) and Todd Wirt (Mooresville, NC Graded School District) which was recently featured in the NY Times. 

And senior officials from state agencies in TN, OH, KY, GA and UT will share their initiatives in digital and open content, online assessment, virtual learning and data systems to meet the goals of Race to the Top and other state policies and ensure students meet the Common Core State Standards.

Throughout, this members-only SIIA forum will support two-way dialogue, enabling technology and digital learning providers to understand the needs of our pK-20 education system, while also providing learning opportunity for education leaders to understand the vision and innovative learning technologies coming from the private sector.

SIIA members not yet plannign to attend, please review the full agenda and speakers and register. For all, SIIA will be sure to help attendees and presenters leverage the results of this discussion to further support all stakeholders in Leveraging the New Normal to improve education and our students’ college and career readiness.

Mark SchneidermanMark Schneiderman is Senior Director of Education Policy at SIIA.

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Filed Under: Ed Tech Government Forum, Education, Education Events, Education Policies, Education Policy, Events, Personalized Learning, Policy, Uncategorized Tagged With: , , , , , ,

SIIA Names Kathy Greenler Sexton to Lead Content Division

February 2, 2012 By Laura Greenback Leave a Comment

Kathy Greenler SextonSIIA today named Kathy Greenler Sexton as Vice President and General Manager of the Content Division. Sexton will lead SIIA’s efforts to shape and support leading information and media companies by providing leadership, advocacy, critical market information, and business development opportunities.

“Kathy is a dynamic, strategic and hands-on executive with deep experience serving information, Internet and media companies,” said Ken Wasch, President of SIIA. “Using her deep digital content experience, Kathy will support our member companies—which provide the content, software and other enabling technologies that drive the content industry—helping them identify business and partnership opportunities, understand disruptive technologies, maximize their monetization models, connect emerging companies with capital, and educate them on the fast-changing policy initiatives in Washington that could impact their bottom-lines. I look forward to working with Kathy to enhance both the leading and emerging media and information companies that are part of our membership.”

“The information market is in the middle of a transformation unleashed by the internet, digital, mobile technology and the proliferation of data,” said Sexton. “These changes are impacting everything from business models to service delivery and operations, and they represent both disruptions and opportunities for our member companies. I am honored to lead the SIIA Content Division, and I look forward to helping our members successfully navigate these market challenges.”

Sexton has had a history of continued success in the digital content industry. After working in broadcast television and international marketing roles, Sexton was a founding member, lead marketer and publisher for the web-based search engine pioneer AltaVista. She established the company one of the top five globally trafficked sites. She also grew Individual.com into a top online news property, successfully selling to Office.com/Winstar, a leading brand and number one e-commerce site for small business. Sexton also launched HighBeam Research, dramatically growing revenue, traffic and subscribers and positioned it for sale to Gale/Cengage. She also successfully transitioned BLR from traditional publisher to a streamlined online information provider and re-launched ZoomInfo, establishing it as a leader in the competitive B2B information market. Sexton earned a BA in communications from Boston College.

Laura Greenback is Communications Director at SIIA.

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Filed Under: Content, Content VIA Platforms, Events Tagged With: ,

Going Native: Deciding between HTML5 and Native Apps (Contributed by Content Matters)

January 30, 2012 By SIIA Leave a Comment

Author: Barry Graubart – VP of Customer Development at CrowdFusion

Almost every publisher I speak with these days is in the midst of developing, implementing or revising their mobile and tablet strategy. With technology changes coming faster than most can keep up, the mobile strategy you developed six months ago (post iPad 2 but pre-Kindle Fire) is most likely out of date.

And with the news that there were more iPads than desktop computers sold in the fourth quarter of 2011, it’s no surprise that mobile strategy is on the top of everyone’s mind…

(continued at)

http://www.contentmatters.info/content_matters/2012/01/going-native-deciding-between-html5-and-native-apps.html
 

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Filed Under: Content, Content VIA Platforms, Platforms Tagged With: , ,

Go Mobile: SIIA Previews the Newest in Information Industry Mobile Apps

January 30, 2012 By SIIA Leave a Comment

Contributed by Grace Schalkwyk, Gramercy Digital Strategy Advisors

Larry Schwartz, Previews Chair and president of Newstex, outlined the evolution of the Previews program which celebrates its 6th anniversary this year. Started as an experiment, this year it is a core part of the main-stage program at Information Industry Summit with 6 company previews and 6 mobile previews. Next year’s conference will feature the 100th preview.

Dow Jones Investment Banker for iPad
Ian Rosen presented Dow Jones’ new app for investment banking end-users. Dow Jones’ strategy is to combine its content assets with its editorial expertise to create relevance for end-user groups. Its Investment Banker personnel are from the banking industry, and they employ ‘curation, creation, workflow knowledge and tools’ to assemble their service. The layout is similar to the Wall Street Journal app, leveraging users’ familiarity with it. All content is downloadable to be usable offline. It offers news customization as My Topics, and market-specific Collections, such as Energy, that feature Opinion and Strategy. It rounds out the service with Banker Moves, a sort of bankerly Page Six.

Lexis Nexis
Scott Livingston presented Lexis Nexis’s legal news awareness offering, which is in its 5.0 version in the mobile space. It seeks to serve lawyers who are untethering from their offices, providing a searchable, contextual, and exhaustive legal news source on the go. It is tailored to the use cases particular to lawyers, such as the on-commute work flow, the quick-briefing need prior to meeting with a client, and the working-remote workflow. Its components include Breaking News, Legal News focused on legal practice areas, Legal Blogs, Mealeys proprietary short form content, Communities, Twitter, and Video. It permits archival searching and access to full text content. It is available to the public as an in-app purchase. Lexis-Nexis is testing various pricing models including $1.99/month through the App Store.

Pubget for iPad
Pubget is one of those amazing services that so good that it shouldn’t be free, but it is. Recently acquired by the not-for-profit Copyright Clearing Center, it is a search engine for science, technology and medical (STM) articles and peer-reviewed papers and is intended for life science researches and practitioners. It is cloud based service hosted and sold via a freemium model that allows users to legally find and directly retrieve research papers from their sources. It has access to 3 million medical and STM articles and knows where 30 million academic papers live across 30,000 institutions.
Pubget is led by Ryan Jones, a FAST and Microsoft veteran. It is looking for publishers who want their content accessed by Pubget’s system, and enterprises that are interested in employing Pubget’s unique search capability.

Factiva for iPad
Factiva’s new app easily enables people to monitor news across the world, leveraging its new and popular web feature Snapshot. Its consumer-like feel, elegant and simple, reflects the demands of professional consumers for a great user experience. On the go, it gives the capability to spot trends, risks and opportunities. It also gives access to Factiva Search from anywhere. Features include Top News, with headlines, audio, video, trending companies, trending people, and visualization. On individual companies it provides news volume vs. stock price graphs with click-throughs. Other features include Radar, news volume on top trending companies; My Alerts, an RSS feed module; and article views with tagging.

PR Newswire for iPad
PR Newswire’s app is designed for PR professionals and journalists. It offers top headlines for all categories with drilldowns to appropriate sectors. It includes extensive coverage of PR blogs which will expand to 100 blogs over time. It offers in-app search, push notifications, saved searches and numerous other convenience features. It is available free on iTunes.

Nexis News Search
Nexis’s app is free to its customers, and essentially ports the website experience to the iPad. It provides nested search on news content options, with two-year history, date range search, article length search, and numerous other options. Articles can be saved and emailed. Articles highlight the user’s search terms, and other features are available.

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Filed Under: Content, Content VIA Platforms, Information Industry Summit Tagged With: , ,

The Cloud Channel Summit: Examining the Evolving Role of the Channel in the Cloud

September 19, 2011 By Katie Carlson Leave a Comment

SIIA is pleased to support the Cloud Channel Summit, which will bring together industry leaders to examine the emerging channel opportunities in the Cloud Computing market. Taking place Monday, November 7th at the Computer History Museum in Mountain View, CA, the Summit will provide a forum for senior executives from leading Cloud vendors and channel companies to define the role of the channel in the Cloud and create best practices for forging successful partnerships for both Cloud vendors and their channel counterparts.

Host Jeff Kaplan, Managing Director of THINKstrategies and founder of the Cloud Computing Showplace, will steer the Cloud Channel Summit to enable Cloud vendors to increase awareness about their channel programs. Participating industry visionaries include:

  • Stephen Cho, Director of Channel and Business Development, Google Enterprise
  • Peter Chase, Founder & EVP Business Development, Scribe Software
  • Eileen Boerger, President, Agilis Solutions
  • Daniel Saks, President & CEO, AppDirect

Plus, SIIA’s VP of Software, Rhianna Collier, will moderate a panel on “Real-World Cloud Success Stories.” The SIIA community can save 10% when it registers for this event with the special discount code SIIA117. And remember, don’t miss SIIA’s All About Mobile event November 15th in San Francisco, CA, where we’ll take the next great leap in the evolution of software and services by helping providers better understand how they can more effectively deliver business cloud services and enterprise mobile applications.

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Filed Under: All About Mobile, Events, Software Tagged With: , , ,

Just around the corner

July 13, 2011 By Laura Greenback Leave a Comment

On July 20, 2011 investors, industry intelligence and business developers will engage with presenting companies from the digital content and software services industries. Will you be there?

For more information and to register, visit the conference website.

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Filed Under: Events, Midmarket Growth Conference, Software Events

Driving Revenues with Semantics: How Semantic Technologies Boost ROI for Digital Media Companies

June 20, 2011 By Jennifer Hansen Leave a Comment

On June 29th the Content Division will be hosting an even on how to drive revenues with Semantic Technology. This event is designed to break down semantic technology concepts and show you how to maximize ROI using case studies and specific, tangible examples.

We have a powerhouse lineup of expert speakers including:

  • Evan Sandhaus, Lead Architect, Semantic Platforms at The New York Times Company (Keynote Speaker)
  • Rob Beeler, VP of Content & Media, AdMonsters
  • Hitesh Chitalia, Director, eBusiness, The McGraw-Hill Companies
  • Andy Ellenthal, CEO, Peer39
  • Barry Graubart, VP, Customer Development, Crowd Fusion
  • Ken Judy, Vice President Engineering, Simon & Schuster
  • Anthony Katsur, General Manager, Platform, MediaMath
  • Daniel Mayer, Product Marketing Manager, TEMIS,
  • Ari Paparo, SVP Product, AppNexus,
  • Stewart Wills, Ph.D, Editorial Director, Web & New Media, Science Magazine

After the presentations, participants are invited to discuss what they’ve learned throughout the afternoon over cocktails during our reception. You won’t want to miss out!

EVENT DETAILS

Driving Revenues with Semantics: How Semantic Technologies Boost ROI for Digital Media Companies

Date: Wednesday, June 29

Time: 2:00pm – 6:00 pm ET

Location: McGraw-Hill, 1221 Avenue of the Americas, Room 207, New York, NY

Registration: $50 for SIIA members. $125 for non-members; pre-registration required for all.

Click here for the full Schedule

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Filed Under: Content, Content Events, CONTENTed, Events, Semantic Technology
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