ABM, the association of business information and media companies today announced that its membership has approved a plan to merge with SIIA. By joining forces, we will create an even more comprehensive, global business information and media industry association.
The plan was overwhelmingly passed by ABM’s membership at the group’s annual conference on April 29, after having been approved by both the SIIA and ABM board of directors earlier this month.
This is an important part of our effort to bring together the entire B2B media and information industry. For the first time, B2B media, paid content and technology companies in the advertising personalization, and subscription management segments will all be participants in our larger, more robust organization.
ABM will continue to offer its member services, including signature ABM events, awards programs and Committees & Councils, while finding ways to cross-pollinate membership and share resources. Importantly, the two organizations will also join forces in government affairs, creating a powerful global force in important legal and public policy debates across a wide range of issues impacting members’ business practices and revenues.
For more information, visit a microsite dedicated to the merger at www.thenewABM.com.
Ken Wasch is President of SIIA. Follow the SIIA Software team on twitter at @SIIASoftware.
Michael Hettinger is VP for the