How hard is your website working for you, and are the right people reading the content? When you don’t have a registration paywall, how do you know who is viewing it and whether they are good prospective customers? And which of your marketing campaigns are driving the quality traffic?
Lead Forensics, who are a silver sponsor of the SIIA Digital Content & Media Summit, have developed some clever techniques that are valuable to publishers selling subscriptions and event organisers selling tickets. Here they explain more about the science of smarter lead generation. [Read more...]


Carolyn Morgan has launched, acquired, grown & sold specialist media businesses in print, web and events. She launched the Specialist Media Show in 2010 and grew a community of ambitious publishers keen to grow their digital activity. SIIA acquired the Specialist Media Show in 2013 and Carolyn is now Programme Director for SIIA UK. Follow Carolyn on twitter at 


