In Q4 of 2012 the Software and Information Industry Association (SIIA) conducted the second annual “Software Division Marketing Industry Report”. The survey interviewed marketing executives about their company’s use of email, mobile marketing and social media to build their brand, gain leads, and improve customer support.
This webinar will provide insight into the results of the survey including how marketers have changed their focus over the course of the year. You will learn the metrics marketers are watching to determine ROI of marketing activities and the areas where marketers continue to face challenges. Following an overview of the marketing survey results, you will hear from Marketo and SoftServe who will share their marketing strategies and best practices for ROI.
Click on the links below to view a copy of each presenters slides:
SIIA
Marketing Report Overview
SoftServe
Keys to Marketing Success
Marketo
5 Secrets to Marketing Success
Presenters
Rhianna Collier
Vice President, Software Division, SIIA
Mary Brandon
Vice President, Marketing, SoftServe
Jason Miller
Social Media Manager, Marketo
Rhianna Collier is VP for the Software Division at SIIA. Follow the Software team on Twitter at
Name: Feyzi Fatehi
Mark MacCarthy, Vice President, Public Policy at SIIA, directs SIIA’s public policy initiatives in the areas of intellectual property enforcement, information privacy, cybersecurity, cloud computing and the promotion of educational technology. Follow the SIIA Public Policy team on Twitter at
Ken Wasch is President of SIIA. Follow the SIIA Policy team on Twitter at
Michael Hettinger is VP for the