SIIA opened its third annual marketing survey to gain insight on marketers’ goals and objectives for 2013.
Asking valuable questions that look into social media use, top marketing focuses, mobile marketing, and marketing communications, marketers will learn the metrics their peers and competitors are watching to determine the ROI of marketing activities and the areas where marketers continue to face challenges.
The previous reports show that technology is playing a significant – and in many cases, growing – role in corporate marketing. While nearly all companies have embraced social media marketing, other platforms, especially mobile, have only limited appeal for digital marketers. Last year, executives had yet to invest significant resources in their digital marketing efforts – though many appear ready to increase their commitment of both time and money. Will this be the year the results shift?
I encourage you to take the survey today and be a part of the ever changing industry. All survey respondents will receive the full comprehensive results and will automatically be entered into a drawing for an Amazon gift card.
David LeDuc is Senior Director, Public Policy at SIIA. He focuses on e-commerce, privacy, cyber security, cloud computing, open standards, e-government and information policy. Follow the SIIA public policy team on Twitter at
SIIA today announced that media industry executive Mike Marchesano will join as Managing Director of the American Business Media (ABM) Division of SIIA. ABM merged with SIIA on June 30.
Laura Greenback is Communications Director at SIIA.
Rhianna Collier is VP for the Software Division at SIIA. Follow the Software team on Twitter at
Mark MacCarthy, Vice President, Public Policy at SIIA, directs SIIA’s public policy initiatives in the areas of intellectual property enforcement, information privacy, cybersecurity, cloud computing and the promotion of educational technology. Follow Mark on Twitter at
Michael Hettinger is VP for the