SIIA Launches Online Platforms to Connect High Tech Companies & Provide Resources on Latest News and Trends

SIIA today announced the launch of SIIA Communities. Created by the SIIA Software Division, these online forums serve as an innovative new platform for connecting and informing companies involved in the software and digital content industries.

Open to companies that are members of SIIA, these seven separate communities focus on big data, Internet of things, finance and more, while a specially-designed CEO Network community provides tools and resources to help chief executives improve effectiveness and gain competitive advantage in the marketplace.

In addition to delivering news, event information and industry updates, each SIIA Community features an ISV Connect form – which allows participating companies to request introductions to other members – as well as a resource section featuring market research and other assets submitted by SIIA or the member community. SIIA is also creating advisory boards to help develop and guide each community.

Even in this time of pervasive social platforms, many high tech leaders told us there’s no effective digital platform for staying up to date, learning, and meeting others in their fields. SIIA Communities fill this void by providing unique online sources for education, networking and news. Participants will have access to nontraditional networking opportunities, along with highly-focused, issue-specific platforms for news, research and other resources.

The following SIIA Communities were launched today:


  • Rhianna Collier is VP for the Software Division at SIIA. Follow the Software team on Twitter at @SIIASoftware.

Nominations Now Open for the 30th Annual SIIA CODiE Awards

SIIA today opened nominations for the 2015 SIIA CODiE Awards. The 2015 CODiE Awards feature 14 new and updated categories, reflecting the dramatic changes in technology and business models impacting the software and information industries. The CODiE Awards have been the premier award for the software and information industries for 29 years. The awards program has three tracks organized by industry focus: Content, Education and Software.

Content: The SIIA Content CODiE Awards showcase the information industry’s finest products, technology and services created by, or for, media, publishers and information services providers.

Education: The SIIA Education CODiE Awards showcase applications, products and services from developers of educational software, digital content, online learning services, and related technologies across the K-20 sector.

Software: The SIIA Software CODiE Awards showcase applications, products and services that are developed by independent software vendors (ISVs) for use in business, government, academic, or other organizational settings.

“For the past 29 years innovators in the software, education and content industries have showcased what excellence looks like,” said SIIA President Ken Wasch. “We are truly excited to see what they bring to the judges this year.”

Winners will be announced in May and June and celebrated during a special event for each category segment. More information on these events will be posted on the CODiE Awards website as it becomes available.

For more information about the SIIA CODiE Awards, visit To see how some recent CODiE Award winners describe their achievement, watch the Attributions to Success Video Series.

Angel ScottAngel Scott is Awards Program Coordinator at SIIA. Follow the SIIA CODiE Awards on twitter at @CODiEAwards.

SIIA’s “Deciphering the CEO” Forum in San Jose, CA will Focus on Creating a Winning Culture

SIIA today announced Deciphering the CEO: Creating a Winning Culture. This opportunity is for CEOs, Investors, and selected senior business unit leaders to discuss growth strategies for software companies.

The one day event will provide insights to help you think more strategically, empower your team and maximize the performance of your company. Leading CEOs and industry experts will share their perspectives on a variety of key issues affecting CEOs during every stage of company growth, including creating a culture that supports company vision, making customers the core to your business, technology challenges and solutions, strategic planning and more.

Deciphering the CEO will feature a keynote from Michael Redding, Managing Director, Technology Labs, Accenture. Leading a diverse team of technology experts across the globe, Redding directs strategic programs that identify and translate new and emerging technologies into Accenture business solutions, providing tangible business results for large enterprises. Redding will highlight Accenture’s research on the trends that are not just shaping technology, but hold the most potential to transform businesses over the next three years.

Additional speakers include:

  • Karthic Athreya – CEO, ForteHCM
  • Dave Batt – CEO, FPX
  • Eileen Boerger – CEO, CorSource Technology Group
  • Dev Chanchani – CEO & Founder, INetU
  • Marc Chiang – Partner, Transaction Advisory Services, National M&A Technology Leader, Grant Thornton LLP
  • Feyzi Fatehi – CEO, Corent Technology, Inc.
  • Lauren Kelley – CEO & Founder, OPEXEngine
  • Edy Liongosari – Global Director Research, Technology Labs, Accenture
  • Nick Mehta – CEO, Gainsight
  • Ingo Mierswa – CEO, RapidMiner
  • Umberto Milletti – CEO & Founder, InsideView
  • Guy Nirpaz – CEO, Totango
  • Ramon Nunez – CEO, LiveHive
  • Dr. Lousheng Peng – CEO & Founder, GageIn
  • Robert Reid – CEO, Intacct
  • David Roth – CEO & Co-Founder, AppFirst
  • Paul Walborsky – CEO, Gigaom
  • Peter Watridge – Principal, Pointed Insight, LLC

WHO: Software & Information Industry Association (SIIA)

WHAT: SIIA’s Deciphering the CEO: Creating a Winning Culture

WHEN: September 24, 2014

WHERE: Accenture Technology Labs, San Jose, CA

Check out the complete agenda here. Sponsor SIIA’S Deciphering CEO to showcase your thought leadership and reach a targeted audience of decision makers.

Rhianna Collier is VP for the Software Division at SIIA. Follow the Software team on Twitter at@SIIASoftware.

What It Takes To Be A CODiE Awards Judge

It’s that time of year again, the CODiE Awards. SIIA’s annual CODiE Awards recognizes excellence in the content, education and software industries. The CODiE Awards remain the only peer-recognized program in the content, education and software industries so each award serves as incredible market validation for a product’s innovation, vision and overall industry impact. This year marks a milestone for the CODiE Awards, celebrating 30 years.

We are officially accepting applications for CODiE Award judges. If you have ever wanted to be a part of the CODiE Awards, this is the year to do it! The CODiE Awards are judged in two phases: a first round review in which each product is assigned to judges for evaluation, and SIIA Member voting on the finalists selected in the first round.

The ranks of first round CODiE Awards judges include industry executives and analysts, representatives of media outlets, bloggers, investors, and, for the education categories, educators and administrators. All it takes is a background that reflects an understanding of the broader market for a specific product type and a willingness to see the latest and greatest the industry has to offer.

Take a look at FreePrint contributor, John DiGilio’s 2014 CODiE Award judging experience.

FreePrint Article

SIIA/OPEXEngine Report on U.S. Software Industry Shows Strong Revenue Growth & Renewed Focus on Investment

The private U.S. software industry is experiencing its biggest revenue gains since the recession, and both private and public companies are renewing their focus on investment in order to gear up for further growth.

The 2014 Software & SaaS Financial Benchmarking Report is produced by SIIA partner OPEXEngine, the leading aggregator of financial and operating benchmarks for small- and mid-sized software companies. To complete this eighth annual report, OPEXEngine surveyed several hundred private and public U.S. firms with revenues between $1 million and $450 million, with a focus on Software-as-a-Service (SaaS) metrics.

The report, which benchmarks 2013 financials and operating metrics, finds that median revenue for private software firms rose almost 42 percent year over year – the highest percentage increase since the 2008 recession, and almost 40 percent higher than last year’s revenue growth rate of 30.5 percent. Revenue for all public companies included in the survey rose an average of 18 percent in 2013, while revenue growth for public SaaS companies averaged almost 30 percent.

This year’s study also indicates that private and public firms – encouraged by  revenue growth – felt confident about increasing spending over current revenues, and were investing in operations and hiring to drive further growth.  See table below for more detail.

Private Companies Public Companies
FY09 FY10 FY11 FY12 FY13 FY09 FY10 FY11 FY12 FY13
Year-over-Year Revenue Growth 21% 27.8% 37.4% 30.5% 41.7% 12% 22% 37.5% 21.9% 18.3%
Operating Income/Loss -20.4% -13.2% -9.6% -4.1% -13.0% 11.5% 6.1% 6.1% 4.2% -8.2%

Further demonstrating this focus on investment, both private and public companies have budgeted to add jobs this year. Private firms plan to increase employee headcount by 26 percent (a 3.5 percent increase over 2013 plans) by the end of 2014, while public companies project a nearly 27 percent gain in 2014 headcount.

OPEXEngine also compares software firms in different geographic regions and finds that median revenue growth for private East and West Coast firms is twice that of private companies in the Central and Mountain regions. At the same time, average operating income for private firms in the Central and Mountain regions is positive (by nearly 3 percent), whereas  private firms based on the East and West Coast had operating losses of median 34 percent and  27 percent, respectively.

Other key findings from the 2014 Software Benchmarking Industry Report include:

  • Median revenue growth for private East and West Coast firms is 51-53 percent, compared to an average of 25 percent for firms in the Central and Mountain regions.
  • Median sales and marketing spending for West Coast firms is highest among the regions at 65 percent of revenue. Comparatively, East coast firms spent a median of 51 percent on sales and marketing, while Central and Mountain region firms benchmark at a median 33 percent in sales and marketing.
  • West Coast private firms utilize the most venture funding, at a median of $65 million.  East Coast firms follow, accepting a median of $23 million in venture funding, while firms in the Central and Mountain region access a median of $6.8 million in venture funding.

The 2014 Software & SaaS Financial Benchmarking Industry Report provides extensive financial and operating metrics for U.S.-based companies with 2013 revenues of between $1 million and $450 million. Benchmarks cover key financials, including detailed expense ratios, revenue and profit metrics, geographic break-outs, employee statistics, as well as customer and sales model comparisons. The report also looks specifically at Software-as-a-Service (SaaS) vendors and breaks out all the benchmarks for smaller, private companies as well as for larger, public, companies.

To learn more about this report, join the SIIA and OPEXEngine for a webinar on Tuesday, September 16, 2014 at 10:00am PT / 1:00pm ET.  Click here to register today.

Rhianna Collier is VP for the Software Division at SIIA. Follow the Software team on Twitter at @SIIASoftware.

Two Cutting Edge Companies Announced as Winners of the 2014 SIIA NextGen Awards for Big Data

SIIA today announced that two cutting edge companies in the Big Data industries have been recognized with 2014 NextGen Awards. Quarrio and Junyo are recognized for innovation and game-changing big data solutions.

SIIA’s NextGen program provides exposure to early-stage companies delivering game-changing solutions. The program aims to bring awareness to 6 verticals: Mobile, Social, Big Data, Security, Healthcare, and Financial Services. Nominating companies were judged by a group of industry experts who determined the Most Innovative, Most Disruptive and overall NexGen winner of the category.

The 2014 NextGen Award Winners for Big Data are:

  • Overall Winner & Most Disruptive: Quarrio
    Quarrio is a SaaS service, launching initially for that provides conversational analytics for sales. By developing a natural language analytics platform, Quarrio enables the average business user to do advanced reporting and analytics without learning any new skills.  Just type a question in ordinary English and the system answers in plain English with auto-generating graphs and charts (e.g. “which opportunities have not been called in the past 25 days”).
  • Most Innovative: Junyo
    Junyo is using big data to improve learning in K-12 education. We operate multiple business units, including Junyo Streams, a teacher classroom tool that organizes and curates student educational materials and provides personalized learning insights; EdLights, a market-intelligence platform for K-12 publishers and suppliers; and Junyo Platform, global API services for securely managing and analyzing education data. Our ultimate goal is to improve learning outcomes by fostering an environment where every student has a path to success that is concrete, engaging and attainable.

NextGen winners in mobile and social & collaboration were announced earlier this year. NextGen winners in security, healthcare and financial services will be announced on a progressive basis throughout 2014.


Rhianna Collier is VP for the Software Division at SIIA. Follow the Software team on Twitter at@SIIASoftware.

Webinar: From Transaction to Process

How to Create a Customer-centric Business Model

Since the beginning of CRM, companies have taken a transaction-driven approach to measuring customer success and revenue growth. However, recent research suggests that most customers are more disappointed with process failures than with transactions. By not measuring process, companies are missing out on opportunities to fill gaps in customer needs and to drive cross sells and upsells.

Listen to this pre-recorded webinar to learn:

  • Why and how to implement a process-driven business model to measure customer success and grow recurring revenue
  • Why companies need to integrate their point solution technologies into a more comprehensive, strategic vision
  • How usage data is applied to measure and act on key moments throughout the customer journey


Click here to view Beagle Research’s Presentation

Click here to view Service Source’s Presentation

Matt Shanahan
Vice President, Product Strategy, Scout by ServiceSource

Denis Prombriant
Managing Principal, Beagle Research Group, LLC


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