Top HP Cloud Executive to Keynote SIIA Maximize; Leaders from Grant Thornton, Oracle, SAP, Totango and Others will also Speak

SIIA today announced that Margaret Dawson, Vice President of Product Marketing and Cloud Evangelist for HP Cloud Services, will deliver the opening keynote presentation at SIIA’s Maximize – the software industry’s premier ISV conference.

Held May 20-22 at the Palace Hotel in San Francisco, SIIA Maximize will bring together C-level and senior executives, analysts and venture capitalists to look beyond the Cloud and identify the disruptive and innovative growth strategies ISVs need to be efficient, competitive, and successful in today’s market.

In her keynote, Dawson – who recently helped HP unveil its CloudSystem 8 solution for private and hybrid clouds – will discuss hybrid clouds and the challenges and benefits they present for ISVs.  SIIA Maximize will also include a keynote presentation by Guy Nirpaz, CEO and founder of Totango – a real-time customer success management solution.

SIIA Maximize will also feature C-level executives from leading companies and ISVs, including:

  • Eileen Boerger, CEO, CorSource
  • Marc Chiang, Partner, Transaction Advisory Services, Grant Thornton LLP
  • Michael Corcoran, CMO, Information Builders
  • Bill McNee, Founder & CEO, Saugatuck Technology
  • Nick Mehta, CEO, Gainsight
  • Kevin O’Brien, Senior Director, ISV & SaaS Strategy for Worldwide Alliances and Channels, Oracle Corporation
  • Omid Razavi, Global VP, Cloud Customer Success & Growth, SAP
  • Matt Shanahan, SVP Strategy, Scout by ServiceSource
  • Tien Tzuo, Founder & CEO, Zuora

Additionally, SIIA’s Maximize will also feature:

  • One-to-One Business Connections. Attendees will have the opportunity to arrange pre-scheduled meetings with the conference attendees that matter most and match their business development needs.
  • Beyond Cloud Challenge. Finalists in this live competition will come together at SIIA Maximize to battle in front of a panel of industry experts, who will crown the industry’s next “Big Bang.”
  • The CODiEs: Industry’s Only Peer-Selected Awards. The 2014 SIIA CODiE Award software winners will be announced during a gala dinner. The CODiE Awards program, now in its 29th year, has recognized more than 1,000 software and information companies for achieving excellence. The CODiE Awards are the industry’s only peer-recognized awards program in the content, education, and software industries.

WHO: Software & Information Industry Association (SIIA)

WHAT: SIIA’s Maximize 2014 #Maximize2014

WHEN: May 20-22, 2014

WHERE: The Palace Hotel, San Francisco, CA

For a complete schedule of events, visit:

Rhianna Collier is VP for the Software Division at SIIA. Follow the Software team on Twitter at @SIIASoftware.

Cloud Computing and Data Analytics Are Net Job Creators

Some recent articles on technology such as this report from The Economist reawaken the old fear of technological unemployment. SIIA thinks this fear is unfounded. Studies show that technology is a net generator of jobs across the entire economy.

Some evidence of this effect comes from studies of cloud computing. One recent report found that “cloud computing is a powerful catalyst for job creation. Although some lower-skilled jobs will be lost because of the higher automation and efficiencies of the cloud, we expect cloud computing to generate hundreds of thousands of net new jobs in the United States and worldwide…”

The job growth related to cloud computing comes from several sources. Existing cloud companies themselves are hiring new workers and if their growth continues on its current trajectory that could generate almost 472,000 jobs in the United States in the next 5 years. In addition, new cloud companies are expected to enter this rapidly growing market and investments in these startup cloud companies could add another 213,000 jobs.

Cloud services also make it possible for new business to form more easily, since they can rent the computer services they need as they scale up. Moreover, existing businesses can use the savings generated by using less expensive cloud computing services to invest in new lines of business and to expand their operations, thereby generating new jobs needed to provide these additional products and services. Together these cost savings could generate hundreds of thousands of jobs beyond those generated directly by expanding cloud computing companies.

As we pointed out in an earlier blog post on this issue, the growing demand for big data analytics services has created hundreds of thousands of job openings. This demand for data scientists is another example of technological job creation.

Economists have long thought that over the long term and viewed from the point of view of the economy as a whole better technology means more and better jobs. The evidence of the effect of cloud computing and big data on job creation confirms this traditional view.

Mark MacCarthy, Vice President, Public Policy at SIIA, directs SIIA’s public policy initiatives in the areas of intellectual property enforcement, information privacy, cybersecurity, cloud computing and the promotion of educational technology. Follow Mark on Twitter at @Mark_MacCarthy

Nominations Now Open for the 2014 ‘NextGen’ Technology Awards

The SIIA Software Division announced today that 18 cutting edge companies in the technology industry will be recognized in the 2014 NextGen program.

SIIA’s NextGen program provides exposure to early-stage companies delivering game-changing solutions. The program aims to bring awareness to 6 verticals: Mobile, Social, Big Data, Security, Healthcare, and Financial Services. Nominating companies will be judged by a group of industry experts who will determine which company is the Most Innovative, Most Disruptive, and who is the overall NexGen winner of the category.

Much of the discussion about market disruption has focused on large, brand name businesses, but there is tremendous innovation taking place at companies that get little attention. NextGen companies– chosen by a Selection Committee comprised of M&A, VC and advisory executives–are young businesses that offer cutting-edge software and services.

NextGen winners will be announced on a progressive basis throughout 2014. Deadlines and awards presentations are as follows:

  • Mobile vertical nominations close January 31, and awards will be held Feb 12.
  • Social vertical nominations close March 31, and awards will be held April 11
  • Big data vertical nominations will close May 31, and awards will be held June 13
  • Security vertical nominations will close July 31, and awards will be held August 20
  • Healthcare vertical nominations will close September 30, and awards will be held October 17
  • Financial Services vertical nominations will close November 30, and awards will be held December 12

Rhianna Collier is VP for the Software Division at SIIA. Follow the Software team on Twitter at @SIIASoftware.

Software Divison Interviews SIIA Members at Dreamforce 2013

SIIA was in full force at Dreamforce this year, taking video interviews of member company executives. These video interviews were conducted to help share best practices, strategy advice, and visionary insight into being successful in the software and services industry.

Check out the videos and hear thoughts and expertise on:

  • How to create and maintain a customer centric environment
  • The importance of partnerships and how to generate/measure success
  • How ISVs can maximize their growth and be successful
  • Visionary insights were gained about the future plans of member companies.

We hope you enjoy listening to these interviews and takeaway some secrets and visionary insight from successful SIIA members.

Following Today’s Oversight Hearing, SIIA Says Sheds Light on Problems of IT Acquisition More Generally

Today’s House Oversight Committee Hearing on the problems facing highlight the continuing challenges with and also with federal IT acquisition and deployment more generally.  If the problems of lead to improved IT acquisition, then there is a bright side to what has otherwise been a difficult situation.

Acquiring and deploying information technology is difficult, and the implementation of a system as complex as is not easy.  There are literally dozens of feeder systems fueling the site, and an equal number of contractors and subcontractors adding to the complexity.

These challenges demonstrate that we need to continue to think creatively about ways to improve federal IT acquisition.  It’s critical that we add flexibility to what is a cumbersome process, keeping in mind that federal acquisition is a rules-based process designed to manage the inherent risk associated with it.

Ideas like those that have been proposed by Chairman Issa in his Federal IT Acquisition Reform legislation would go a long way to improving the process.  SIIA supports Chairman Issa’s efforts to increase the authority of federal CIOs, establish acquisition centers of excellence and make sure our acquisition personnel are properly trained.

Since the launch of the Obama Administration’s 25 Point Plan over 3 years ago, we have made significant progress in focusing attention on this issue but more work is needed.”

SIIA will hold an event next Monday, November 18th, featuring House Oversight and Government Reform Committee Chairman Darrell Issa (R-CA).  “Driving Government Innovation” will provide insight on how technology will make the government more efficient, effective, open and transparent.

In addition to Rep. Issa, the event will feature a panel discussion with industry experts:

  • Doug Bourgeois, VP, Services and Solutions, VMware
  • Mark Forman, Founder, Government Transaction Services and former OMB Administrator for E-Gov
  • John Landwehr, VP, Digital Government Solutions, Adobe
  • Dan Chenok, Executive Director, IBM Center for the Business of Government

Michael Hettinger is VP for the Public Sector Innovation Group (PSIG) at SIIA. Follow his PSIG tweets at @SIIAPSIG. Sign up for the Public Sector Innovation Roundup email newsletter for weekly updates.

SaaSMAX, the Value-Add SaaS Marketplace for the Channel, Joins SIIA Affiliate Program to Strengthen the B2B Cloud Software Landscape and Accelerate SaaS Vendor Growth

SaaSMAX Corp., the Ultimate Value-Add SaaS Marketplace, and the Software & Information Industry Association (SIIA) today announced that SaaSMAX has joined the SIIA Affiliate Program. The new initiative aims to strengthen the SaaS sector of the software industry by bridging resources, collaborating, and sharing business intelligence. This alliance will strengthen the relationship between the SaaSMAX Marketplace and SIIA community, creating benefit and new market opportunities for both SaaS vendors and channel resellers.

The SIIA Affiliate Program provides an opportunity for associations and groups to increase connections within the software industry and work together to take advantage of enhanced networking opportunities, visibility, education, and training resources.

“SaaSMAX Marketplace is a great platform to facilitate channel marketing and reseller recruitment for established SaaS vendors, and will also help newly “SaaSified” traditional software brands to gain brand awareness and broaden their reach into the SaaS landscape,” said SaaSMAX CEO and Found, Dina Moskowitz.   “SaaSMAX is excited to collaborate with SIIA and its SaaS vendor members on future industry research initiatives, and looks forward to contributing to the success of the SIAA member ecosystem.  We ultimately want to help expand and organize the SaaS community, SaaS vendor by SaaS vendor”.

“In our fast moving, innovative and economically powerful industry, collaboration is vital,” said Rhianna Collier, Vice President for the Software Division at SIIA.  “The SIIA Affiliate Program brings together top organizations, great ideas and influential leaders in order to expand opportunity, visibility and benefits available to members. Through this program, groups share information, collaborate on events and other activities, and combine their strength to drive the software industry forward.”

SIIA will be offering its members special pricing  in the SaaSMAX Marketplace, designed to enable SaaS Apps to showcase themselves more thoroughly and comprehensively than anywhere else online to the channel community.  SaaSMAX additionally will build an exclusive ecosystem for SIIA SaaS vendors to increase reseller and buyers’ ease of finding SIIA member vendors. SaaSMAX already has hundreds of business cloud software (“SaaS”) vendors and resellers successfully doing business.

SaaSMAX will encourage SIIA membership by making it available as a significantly discounted resource to SaaSMAX customers, ensuring that SaaS Vendors have the industry support they need as they develop safe, secure and state-of the-art products that effectively serve their customers and protect their intellectual property.

To learn more about what this partnership means for your SaaS products, contact

Rhianna Collier is VP for the Software Division at SIIA. Follow the Software team on Twitter at @SIIASoftware.

Maximize Conference (formerly All About the Cloud) to be held May 20-22 in San Francisco

SIIA will hold Maximize “Beyond the Cloud” — the premier conference ISVs and service providers — May 20-22, 2014 at the Palace Hotel in San Francisco.

During the past five years, SIIA’s annual flagship conference focused on the Cloud as a key delivery model. But it’s no longer “All About the Cloud.” Today, it’s about what’s actually being delivered on the cloud and the opportunities this presents for ISVs to significantly expand their markets. SIIA’s Maximize is the ultimate platform where the world’s leading ISVs will come together to learn, strategize, make contacts, form partnerships, and close deals.

Maximize will also feature the 29th Annual SIIA’s CODiE Awards, which have recognized more than 1,000 software and information companies for achieving excellence. The CODiE Awards remain the only peer-recognized program in the content, education, and software industries.

Read more about the CODiE Awards here.

WHO:        Software & Information Industry Association (SIIA)
WHAT:      SIIA Maximize
WHEN:      May 20-22
WHERE:    Palace Hotel, San Francisco

For a complete schedule of events, visit:

Rhianna Collier is VP for the Software Division at SIIA. Follow the Software team on Twitter at @SIIASoftware.

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