Digital Discourse / Software / Cloud Computing

Webinar: 2013 SIIA Marketing Report Overview

February 27, 2013 By

In Q4 of 2012 the Software and Information Industry Association (SIIA) conducted the second annual “Software Division Marketing Industry Report”. The survey interviewed marketing executives about their company’s use of email, mobile marketing and social media to build their brand, gain leads, and improve customer support.

This webinar will provide insight into the results of the survey including how marketers have changed their focus over the course of the year. You will learn the metrics marketers are watching to determine ROI of marketing activities and the areas where marketers continue to face challenges. Following an overview of the marketing survey results, you will hear from Marketo and SoftServe who will share their marketing strategies and best practices for ROI.

Click on the links below to view a copy of each presenters slides:

SIIA
Marketing Report Overview

SoftServe
Keys to Marketing Success

Marketo
5 Secrets to Marketing Success

Presenters
Rhianna Collier
Vice President, Software Division, SIIA

Mary Brandon
Vice President, Marketing, SoftServe

Jason Miller
Social Media Manager, Marketo

 

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Filed Under: All About the Cloud, Cloud Computing, Social Media, Software Tagged With: , , ,

Webinar: The Data Center of Tomorrow

February 26, 2013 By

In partnership with CloudNOW, the SIIA and CloudNOW webinar series features thought leadership and best practices from some of the greatest minds in the industry.

Webinar Description
Software Defined Network introduces a new breed of computer network that exists only as software so that you can control it independently of the physical switches and routers running beneath it. Apart from hardware independence, SDN promises better scale and provides a single point of control for all network policy. With the network being virtualized, it now becomes possible to deliver a data center that can be delivered as a service. The control and management of the data center can by automated by software. In this talk we discuss the current developments in software defined networks and software defined data centers, what users can achieve today and identify challenges that they may face.

Featured Presenters:
Seema Jethani
Director of Product Management, EnStratus

Vanessa Alvarez
Cloud Thought Leader & Director of Product Marketing, Gridstore

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Filed Under: Cloud Computing, Software Tagged With: , , ,

This Week in Public Sector Innovation

January 31, 2013 By

Cloud/GOV 2013 to feature keynote address from Federal CIO Steven VanRoekel: SIIA’s annual Cloud/GOV Conference announced earlier this week that Federal CIO Steven VanRoekel will provide the opening keynote address at the association’s the 7th Annual Federal IT Conference. VanRoekel joins an already impressive list of keynotes that includes David DeVries, Deputy CIO for Information Enterprise at DOD and Rep. Darrell Issa, Chairman of the House of Representatives, Committee on Oversight and Government Reform. The conference will also highlight the latest developments in federal IT with panel discussions on FedRAMP, choosing the right cloud solution for your agency, the convergence of data and cloud and the ever popular CIO Panel. Attendees can expect to network with attendees and speakers from DOD, DHS, DOL, DOE, the RAT Board and many others. See the full agenda.

USPS moves ahead with cloud ID management program: The US Postal Service continues to solicit proposals for a cloud-based ID credentialing hub pilot project. The program seeks a software-as-a-service solution that would provide access to non-government providers of ID credentials who have been approved under the Federal Identity, Credential, and Access Management (FICAM) initiative. Responses are due February 11th. GCN has more.

OFPP to push contractor past performance reviews: The Office of Federal Procurement Policy announced an aggressive effort to ensure that all contractor past performance information is entered into the Past Performance Information Retrieval System (PPIRS), aiming for 100 percent compliance by 2015. The effort comes on the heels of a recent report from DOD that showed only 67.5 percent of required contractor reviews at DOD were added to the system. By making this push OFPP hopes to achieve better outcomes for taxpayers by ensuring that contracting officers better understand specific contractor performance. Read more.

Dell announces Project Ophelia cloud key: This week Dell announced what they are calling a cloud key, which looks to me like an operating system in a flash drive. The idea is to allow you to carry your desktop functionality with you and plug into any device with an HDMI jack, allowing you access to what is now only available on your desktop or laptop. GCN asks whether this is the future of remote computing.

Michael Hettinger is VP for the Public Sector Innovation Group (PSIG) at SIIA. Follow his PSIG tweets at @SIIAPSIG.

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Filed Under: Cloud Computing, Events, PSIG, Public Sector Innovation Summit, Software, Software Events

Announcing All About the Cloud 2013’s Program Committee

January 14, 2013 By

The Software & Information Association (SIIA) is excited to announce All About the Cloud’s (AATC 2013) Program Committee. Being represented by executives of SIIA’s Software Division members, the advisory group will provide strategic advice to shape the conference theme, networking events, workshops, and content.  You can view a complete list of the executives representing the Program Committee on the AATC 2013 website.  The event takes place from May 7-9 in the Palace Hotel, San Francisco, California.

The Program Committee for the industry’s most comprehensive ISV conference, AATC 2013 includes executives from:

CorSource Technology – the leading provider of strategic consulting, development services and technical staffing that businesses need to succeed in the fast-moving, highly competitive world of software development and IT.

FPX - the pioneering innovator of cloud-based Configure-Price-Quote® solutions that improve sales efficiency and effectiveness.  We enable salespeople to respond to customers faster by aligning sales processes with customers’ decision-making behavior.

LogiXML – offers the fastest way to create BI applications, deploy scalable dashboards and reports, and embedded analytics into existing applications – all for a fraction of the cost of other solutions. Unlike traditional Business Intelligence platforms that are complex and costly, LogiXML’s agile technology allows organizations to rapidly develop, refine, and adapt BI applications that serve any number of users on any platform, all without extensive development or professional services.

SoftServe – the global provider of proven high quality software development, testing and consulting services. SoftServe is committed to bringing the best commercial software to independent software vendors and enterprises. We combine our unmatched experience with best practices delivering SaaS/Cloud, Mobility and SDLC innovative solutions.

Corporations or individuals interested in registering, sponsoring, speaking opportunities at AATC 2013, please contact: Rhianna Collier, VP, Software Division, +1.408.884.3834, rcollier@siia.net or visit: http://siia.net/aatc/2013/.

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Filed Under: All About the Cloud, Cloud Computing, Software Tagged With: , , ,

Simplifying SaaS and Multi-Tenant Application Developmnet

January 3, 2013 By

Today’s guest post was submitted by SIIA member Techcello, which helps you build multi-tenant applications 30-40% faster and 50% cheaper.

e-Book Part 1 : Simplifying SaaS & Multi-tenant Application Development

A lot has been written about SaaS as a business model for monetizing software applications. But there is another dimension to SaaS – which is the technical and architectural dimension. If we have to host a separate server instance for each customer, if we have to maintain a separate code base for each customer, it still remains an ASP model not SaaS.

So SaaS automatically implies Multi-tenancy, Configurability, Scalability and a distributed Data Architecture. And a tenant need not mean a customer. Countries, Distributors or SBUs could be virtual tenants with a hierarchical relationship with the actual customers / user groups using the application. Whether it is for an ISV, Enterprise or Government, whether it is for hosting on-premise, private cloud or public cloud, techcello understands the real challenges of engineering a Multi-tenant SaaS application in all its depth and complexity.
Like we have productized the engineering and architectural expertise in the form of a platform, Techcello is proud to share this expertise in the form of an e-book.

Click here to download a full copy of the e-book.

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Filed Under: Cloud Computing, Software Tagged With: , , ,

Executive Profile: Gunnar Hellekson, Chief Technology Strategist, Red Hat

December 19, 2012 By

SIIA Software Division Executive Profile

Gunnar Hellekson  Name: Gunnar Hellekson
  Title: Chief Technology Strategist
Company: Red Hat

 

Gunnar Hellekson is the Chief Technology Strategist for Red Hat’s US Public Sector group, where he works with systems integrators and government agencies to encourage the use of open source software in government. He is co-chair of Open Source for America and one of Federal Computer Week’s Fed 100 for 2010. He is also an active member of the Military Open Source working group, the Freedom 2 Connect Technical Council, New America’s California Civic Innovation Project Advisory Council, and the CivicCommons Board of Advisors. He is especially interested in cross-domain security, edge innovation, and interagency collaboration through the open source model.

Home town: Honolulu, Hawaii

First job: Slaving away on an AS/400 for Louis Vuitton’s Honolulu operation when I was in high school.

What are you currently reading? “Industry and Empire”, by E.J. Hobsbawn

All-time favorite music: Reggae. I’m from Hawaii, so that’s mandatory.

What is the best meal you have had recently? The “Heather” from Taco Deli in Austin.

What is your next (dream) career? I’m doing it right now.

Hobbies: My wife, my dog, and fancy cocktails.

What do you think is the hot button issue for the software & services industry going into 2013? The elimination of customization and craftwork, and the introduction of standardization and automation.

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Filed Under: Cloud Computing, Public Sector Innovation Summit, Software, Uncategorized Tagged With: , ,

Calling all Young and Innovative Tech Companies

December 14, 2012 By

Entrepreneur, Technology, and Innovation – is this the trifecta of what it takes to make it in today’s economy and ever changing landscape of the as-a-service space?

The SIIA is excited to launch our NextGen program for its 8th year. This program showcases the competitive nature of what truly makes a company the next generation of young companies to watch. We are calling all companies that are transforming the software and services industry. By being selected as one of the NextGen companies, you will receive:

  • SIIA issued press release announcing the 2013 NextGen Companies distributed and supported by the SIIA public relations firm.
  • NextGen Companies will have the opportunity to be coached on their product pitch by our NextGen Selection Committee.
  • Full conference registration to AATC 2013.
  • CEO is invited to participate on the NextGen panel at AATC 2013, May 7-9, in San Francisco. Panel will be moderated by a partner at a leading advisory firm.
  • CEO is invited to the VIP dinner at AATC 2013.
  • Company will be featured in the NextGen Pavilion at AATC 2013.
  • Company and contact information will be featured on the SIIA and AATC 2013 websites.
  • Company and contact information will be distributed to all AATC attendees in the attendee bags.
  • SIIA 2013 NextGen Companies will be recognized in front of your peers at the 2013 CODiE Awards Luncheon on May 9, 2013 in San Francisco.
  • Each company will be featured separately in a SIIA blog post in 2013

Apply today to gain industry exposure, secure funding, form strategic partnerships, gain new customers, or form your exit strategy.

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Filed Under: All About the Cloud, Cloud Computing, Software Tagged With: , , , ,
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