Intuit Network | Fueling Innovation and Growth in the Cloud

How does a company transition from strictly desktop software to one that today generates about 60 percent of its revenue in connected services?

Delivering a keynote at All About the Cloud, Intuit CIO Ginny Lee talked about Intuit’s journey from desktop to anytime, anywhere access on any device and how the company is fueling innovation and growth in the cloud.

Whether you’re running a cloud business or transitioning to one, Lee stressed the importance of:

Mindset – IT plays a critical role in enabling growth and a great customer experience. Therefore, put customers at the heart of everything you do. Think business first, tech second. Be explicit about roles and hold everyone accountable.

Innovation – Break down the barriers to innovation by creating tools that foster rapid prototyping and innovation both inside and outside of your company. Tap into the vast ecosystem of external developers at the ready to help create great offerings.

Data - The nature of data is maturing and how you use it can be a competitive advantage. Intuit embraces data driven innovation and looks beyond basic reporting to data driven actions and insights.

To see the slides and watch the video replay, visit The Inuit Network.

All About the Cloud headlines with DreamSimplicity

Matt and Rhianna discuss next week’s All About the Cloud conference in San Francisco!

Announcing CEO Interview Publication: SIIA’s Vision From The Top

SIIA is launching a new publication at this year’s All About the Cloud conference, “SIIA’s Vision From The Top”!

The publication brings together thought leadership from over 45 of SIIA Member companies. Their CEO’s were asked to address the past, present and future changes in the software industry.

Congratulations to the 2011 CODiE Awards Business Software Finalists

Rhianna Collier, VP of the Software Division, congratulates the 2011 CODiE Awards finalists in the business software categories.

SIIA Announces Finalists for 2011 CODiE Awards in Business Software

SIIA is pleased to announce the finalists for the 26th annual CODiE Awards in the business software categories. A list of the finalists may be reviewed at http://www.siia.net/codies/2011/finalists.asp.

One hundred thirty‐one nominations from 98 companies were selected as finalists from among 395 total
nominations. Nominated products underwent an extensive review by judges via live demonstration, trial
product access, and analysis of product documentation.

“We are pleased to have such a diverse range of companies and products as finalists this year,” said
Rhianna Collier, Vice President of the SIIA Software Division. “The competition is always tough and it
reflects the level of innovation across a wide range of companies in this industry. The growth in
participation certainly mirrors what we are seeing as priorities in the business software market -
especially the need for effective integration of applications and demand for powerful security
solutions.”

Winners will be announced on Wednesday, May 25th at the CODiE Awards Luncheon, to be held as part of the SIIA All About the Cloud conference.

SIIA CEO Interview with Mark Symonds, Plex Systems

About the Author

Mark Symonds is President and CEO of Plex Systems, Inc., developers of Plex Online, Cloud ERP for the manufacturing enterprise. Symonds’ IT experience includes a highly successful entrepreneurial venture, and IT business consulting at Arthur Andersen & Co. (now Accenture). Symonds holds an MBA in finance and accounting from Cornell University’s Johnson Graduate School of Management and a bachelor’s degree in economics and French from the University of Rochester. He is a Certified Public Accountant; certified in production and inventory management (CPIM) by the American Production and Inventory Control Society; and holds a variety of industry association memberships, including the Precision Metalforming Association (PMA), Industrial Fastener Institute (IFI), the Forging Industry Association (FIA), the Automotive Industry Action Group (AIAG) and the Original Equipment Suppliers Association (OESA).

Symonds and his family live in the Greater Detroit area.


What will the software industry look like in 3, 5, even 10 years from now?

There is no question that SaaS, or the Cloud delivery model, will continue to grow as the preferred way to deliver business software applications. Point solution vendors such as Salesforce.com, SuccessFactors and NetSuite have led the way. It is inevitable that deep, vertical full-suite SaaS solutions will gain widespread adoption.

ERP Forecast

We see a changing of the guard in ERP. The major companies when I began my career were Cullinet, Walker, Dun&Bradstreet and McCormick & Dodge. Those mainframe players were replaced by a large number of client-server vendors. Many of the famous companies of the 80′s and 90′s have already disappeared into the abyss at Infor.

Many of today’s ERP brands will not survive. The chasm is too deep and wide for them to get to a true and sustainable SaaS business model and technology.

As I see it, technology will be the least of their problems. Subscription pricing, SAS-70, Service Level Agreements and agile development will do them in.

More vendors of scale will likely offer deep and wide solutions to specific vertical markets. Generic ERP that must be heavily modified for each industry will give way to comprehensive, purpose-built offerings meeting the needs of users in a given market. [Read more...]

SIIA CEO Interview with Bill Loss, SaaShr.com (Part 3)

What will the software industry look like in 3, 5, even 10 years from now? And what customer demands and business trends will drive changes in software products, how they’re developed, and the industry that provides them?


Given the dynamics of innovation and ever-changing user landscape, in many ways it’s difficult to predict what the software industry will look like in 3 years let alone 5 or 10 years. With this said, however, here are some thoughts for consideration.

Long-term predictions on the future of Software: It is said that at any point, if someone gets a brilliant idea, two other people in the world get the same idea at the same time. Ideas will become cheaper and more readily available. Software will continue to help abstract much of the thinking behind and completion of processes that are necessary to perform tasks more efficiently. Emphasis will continue to be placed on improving user experience, where application user interfaces will become more intuitive and replace the need for online help and other forms of user documentation. Software will also continue to incorporate collaborative elements such as crowd sourcing and will evolve in response to the trend of information sharing.

Intellectual Property: An interesting aspect of the future of software is the question, “What types of devices and products will evolve to a point where software drives their use?” For instance, our vehicle can tell us where we are through global positioning or let us know when our vehicle’s tires are low on air, with software potentially being a key component to how this technology evolves. Recently, vehicles are being equipped with software technology to avoid collisions and change handling capabilities depending on driving conditions. Who’s to say in the next several decades our vehicles won’t be performing most of the driving for us, and if so, using software as a service (SaaS) via the cloud, will this mean our vehicles will require security software to protect against viruses???

[Read more...]