Each year SIIA sets out to pick the minds of individuals who are shaping and growing our industry. Just a couple of weeks ago we released the 2012 Vision from the Top publication that features interviews with these business leaders providing thoughts on trends, M&A activity, and the future of our industry.
While we went through the interview process we asked the contributing executives some questions that you won’t find answered in the publication which I thought I would share with you. We asked the member executives to look at Forrester’s 2012 Cloud Predictions and tell us which one would have the most significant impact in 2012. The majority of contributors said “The cloud market will grow beyond $60 billion in 2012”. What does that say about cloud computing? It is not just a trend, it is the way in which we compute today and if you are not providing or consuming cloud services you will be at a disadvantage in the marketplace. HOWEVER, we also asked which of Forresters’ predictions will be the biggest challenge in 2012 and the majority also selected “The cloud market will grow beyond $60 Billion in 2012”. Clearly the consensus is that the cloud market will grow but will continue to face challenges, likely around security, integrations, etc.
Another popular response was that “Large enterprises will take the lead in cloud markets in 2012”. I found this one surprising since the enterprises have made a much slower move to the cloud than the SMBs. However, what I am hearing from the members is that 2012 will be the year. We have certainly seen a significant investment being made by the enterprises with all the recent M&A activity. Every day I wake up and wonder which one of the SIIA members will be acquired today!
If you read Vision from the Top you will see that the contributors are either CEOs or large business unit leaders of enterprises. We wanted to get an idea of their personal technology choices so we asked some personal questions (at least in the technology world these would be considered personal). Not surprising an overwhelming majority of contributing executives use an iPhone as their smartphone of choice. And an overwhelming number said they also carry a tablet of some kind, no more lugging around those heavy laptops.
Next we invaded the social space of the contributing authors. We asked how many of them actively used Facebook and approximately 60% said yes. At first I thought that number was low until I saw the answers to the next question, do you activity use LinkedIn? An overwhelming majority actively use LinkedIn. That should not be a surprise given the business nature of the application. Now here is an interesting one, the majority of respondents do not, yes DO NOT, actively use twitter. A little surprising but I suppose these executives leave Twitter to their marketing departments.
Rhianna Collier is VP for the Software Division at SIIA.