How To Make The Most of Your Conference Experience: A BigMachines Checklist for Conference Attendees

Written by Will Wiegler, BigMachines

BigIdeas Attendees at BigMachines 2009 Industry ConferenceOpenWorld, Dreamforce, BigIdeas, SIIA OnDemand Europe, or SIIA All About Mobile – if you are planning to attend any of these conferences this Fall, or any of the other great events in 2011, learn how to maximize your ROI and make the most of event attendance.

Do Your Homework

When trying to decide which events to attend or which members of your team to send, take the time to learn what the event offers. Is the keynote a topic you are investigating? Will there be classroom-style sessions or roundtable discussions? Do the exhibitors represent organizations you want to learn more about? By reading up on the event focus, available agenda and expected attendees, you can better determine who should attend from your team and what key takeaways to expect.

Read the rest of the post in the Big Machines Blog.

Social Media in Project Management

Written by Michal Wachstock, Director of Online Marketing, Clarizen

In Elizabeth Harrin’s (PM4Girls) latest Podcast about Social Media in Project Management (download the full podcast here), she describes Social Media in the work environment as “Collaboration and Communication with Purpose”. While the term “Social Media” is the generic name for web based tools created in the belief that the internet will help people with interaction and conversation, “Social Media for Project Management” becomes a functional tool that allows project members to better communicate and collaborate in a functional and meaningful way.

The Internet was once a static ‘brochure’ like platform, sort of an encyclopedia of static information that was suddenly available at the click of a mouse. But as technology has developed, the Internet has allowed people to express their desire to communicate in a community forum. Because we are naturally social beings, by allowing people to get more personal and to interact with one another in meaningful conversations, the Internet initially replaced informal chatting but is also now replacing many forms of formal, business communication as well.

Project Managers are microcosms of the ‘real’ world around us. They need to know how people interact and communicate and then harness these tools to get people to start communicating about their projects. Now that it is clear that these principals of communication, openness and collaboration are not just a fad, project managers have two choices. They can continue doing what they have done successfully for years, in the same way they have been doing it for years. Or, they can understand that people are working differently than they were 10, 5 and even just 3 years ago and embrace these changes that are going on around us.

To read the rest, visit Clarizen’s Blog

Enterprise 2.0 Webinar: How to accelerate your business performance with enterprise 2.0 approaches and technology

– Identify where the business value is for your needs and cut through the hype –

This session aims to demystify Enterprise 2.0 benefits and to focus on pragmatic strategy by providing real world experience on viable tactics for budgeting, definining your value proposition and measuring your desired results.

Fresh from their presentation at the Enterprise 2.0 conference, Oliver Marks & Sameer Patel of the Sovos Group aim to help you unlock the value of these rapidly maturing and increasingly important social constructs to meet your specific business needs. And we’ll address how they can significantly augment the value you get from your current technology investments with greater employee and partner performance.

Why bad news is good

Written by Frank Catalano, Principal, Intrinsic Strategy
Submitted by Intrinsic Strategy

It’s inevitable that, during the slow crawl up through economic recovery, companies will have good patches and bad patches. What they shouldn’t do is succumb to the natural corporate temptation to share only good news.

This might seem counter intuitive to traditionalists: Share bad news with customers? But that will hurt our image, our customers’ trust in us and maybe our business. But what these traditionalists forget is we live in a century with customers who both distrust typical marketing messages … and aren’t afraid to use Twitter.

I think of this as my fifth and final myth of marketing coming out of a downturn: Communicate only good news. And it’s one I discussed with The Bellevue CollectionMerchants last month.

Let’s be realistic, for two reasons. First: As firms get back on their feet there will be missteps. Customers know this, and expect more transparency. People expect to hear bad news when coming out of bad times, especially if they know an individual industry sector has been troubled. If all they hear instead is happy-fluffy-bunny marketing speak, they will either be suspicious and wonder what you’re hiding, or they may wonder if you’re clueless about the true state of affairs. That’s not a good either-or to be in the middle of.

Second: Twitter, blogs and online discussion boards make it impossible to control or “manage” bad news in the old mass media sense when it comes to developments that affect large numbers of customers directly. Once it’s out there, it’s out there — and it spreads fast. It’s better to be slightly ahead of it than sweeping up from behind.

Read the rest at: Intrinsic Strategy

Social Networking surge highlights need for diligence around the basics of online security

Recent headlines involving RockYou.com’s lack of simple password requirements and Twitter’s password phishing scams help remind us that no matter how advanced technology gets we can never forget the basic fundamentals of security.

The RockYou.com issues brought to light two big things. First, the lack of security controls in place within RockYou.com’s own systems starting with passwords being stored in clear text. Second, the lack of requiring people to choose somewhat difficult passwords allowed people to put in extremely simple passwords like “12345”. Of course storing the passwords in clear text trumps the use of simple passwords, since anyone within RockYou.com, or in this case, someone able to break into the systems now has all of the passwords regardless of how simple or complex they are. What I pull out of this, besides the complete disregard for security controls at all is that if you allow people to make poor judgment decisions, they will.

Twitter recently sent an email to several users of the system telling them that Twitter had reset their password because of concern that it had been compromised due to a phishing scam. That was very nice of Twitter to take the proactive approach of contacting its users and letting them know, but their email looked like a phishing attack itself. The email was nice enough to even contain links sending people to password reset page. Again, allow people to make poor judgment decisions and they will. In this case it’s all legitimate, but next time it’s going to be an email sent from someone other than Twitter, and include links that look like helpful Twitter links, but will in fact be another phishing attack. Twitter is helping perpetuate its own issue….and people will click on the links.

So that brings me back to never forgetting the basic fundamentals of security. Everyone has to protect themselves. We are all very comfortable using computers and surfing the web, and with that comfort comes complacency. We all need to take the time to think about what it is we’re putting on the web, and take the extra steps to make sure we protect ourselves by using complex passwords, different passwords on different web sites, and changing our passwords frequently. No matter how advanced technology becomes, no matter how safe a site looks, or how comfortable we are with sites we go to the only thing protecting everything we put on the web is still a simple password.

David Lingenfelter is the Information Security Officer at Fiberlink. He is also a contributor to the MeVolution Blog. David can be reached at dlingenfelter@fiberlink.com.

Introducing Seed Nurturing

Written by Jon Miller, VP Marketing, Marketo
Submitted by Marketo

6a00d83451b45369e20120a81952d2970b-pi (284×275)One thing you’ll notice about most lead nurturing campaigns is the fact that they usually take place after prospects land on your site and enter your database. However, what happens when qualified prospects visit your site or social media sites anonymously where you don’t necessarily have their names or e-mails?

This is where seed nurturing comes into play. Seed nurturing is the process of building relationships with qualified prospects before you have their contact information.

It comes down to is this: prospects are educating themselves long before you actually identify them by landing on your corporate Web site as anonymous visitors, and researching your products and services through third-party resources, word-of-mouth recommendations, and social media sites. Just because you can’t identify these individuals doesn’t mean they aren’t qualified prospects — and because of this, you must nurture them just as you would the known contacts in your database.

If you succeed at this, you will stay top of mind with your prospects as they educate themselves and move through the early stages of their buying process. As a result, they will come to you when they are ready to engage with a sales rep, and you will create a steady flow of highly qualified inbound leads. If you ignore the requirement to build relationships with these very early stage prospects, you’re yielding this opportunity to more agile competitors who will scoop these savvy prospects out from under you.

Read the rest at: Modern B2B Marketing

Making Sense of the Chaos: Social CRM with Bill Odell

Interview with Bill Odell, Vice President of Marketing at Helpstream
Submitted by Marketo

Bill Odell

This next B2B Marketing Thought Leader Interview is with Bill Odell, vice president of marketing at Helpstream, a Social CRM solutions company.  Bill is responsible for the company’s overall marketing and go-to-market strategies and oversees all product marketing, partner marketing and corporate marketing activities.  Bill has 20 years of experience leading marketing for several innovative, category creating technology companies, including Sun Microsystems, Cisco, Compression Labs – the developer of DirectTV – and Interlace Systems.

What is social CRM?

There are many definitions floating around to describe Social CRM, but the one I like the best is one provided by Paul Greenberg, author of CRM at the Speed of Light and arguably the most highly regarded expert on CRM. Paul describes Social CRM as “what we do when the customer controls the conversation.” Many companies today are realizing that the era of command and control, where companies dictate how they want to engage customers, has changed due to the rapid adoption of social software such as Facebook ,Twitter and YouTube. Just think about how one musician drew the attention of every major news network when he posted a homemade music video on YouTube – with 5 million hits in 48 hours – pointing out how United Airlines refused to compensate him for breaking his guitar. Today customers have a much larger say in how they want to engage with vendors and in fact, research has shown that they would prefer to engage socially, with a network of their peers, supported by the vendor. Social CRM enables that type of relationship.

Read the rest at: Modern B2B Marketing