Tech Execs to Unveil Customer Success Strategies, Nov. 13 in Cambridge, MA

SIIA will gather enterprise and small business CEOs, investors and leading customer success executives next week to address key growth strategies for customer success executives and teams. This one-day event, Deciphering Customer Success, will take place November 13 at the IBM Innovation Center in Cambridge, MA.

Throughout the event, leading customer success executives and CEOs from IBM, Gainsight, ServiceSource, Totango and other cutting-edge companies will discuss strategies for measuring customer health and driving customer happiness. Interactive panels will address the difference between customer success and customer service, strategies for customer success teams, emerging metrics for measuring and managing customer happiness and more.

Speakers at Deciphering Customer Success include:

WHO:          Software & Information Industry Association (SIIA)
WHAT:        SIIA’s Deciphering Customer Success
WHEN:        November 13, 2014
WHERE:      IBM Innovation Center
1 Rogers Street at Charles Park
Cambridge, MA

Rhianna Collier is VP for the Software Division at SIIA. Follow the Software team on Twitter at @SIIASoftware.

CODiE Awards Judge Webinar: How to Judge a CODiE Award

On October 6, 2014 we hosted a CODiE Awards webinar specifically for the Content, Education, and Software judges. The primary purpose of the webinar was to provide important information about the judging process, including responsibilities for all categories.

During the webinar we covered:

  • How to nominate
  • A review of the new categories
  • What happens during the first-round judging process
  • The complete CODiE Awards timeline
  • Tips and Tricks

SIIA’s “Deciphering the CEO” Forum in San Jose, CA will Focus on Creating a Winning Culture

SIIA today announced Deciphering the CEO: Creating a Winning Culture. This opportunity is for CEOs, Investors, and selected senior business unit leaders to discuss growth strategies for software companies.

The one day event will provide insights to help you think more strategically, empower your team and maximize the performance of your company. Leading CEOs and industry experts will share their perspectives on a variety of key issues affecting CEOs during every stage of company growth, including creating a culture that supports company vision, making customers the core to your business, technology challenges and solutions, strategic planning and more.

Deciphering the CEO will feature a keynote from Michael Redding, Managing Director, Technology Labs, Accenture. Leading a diverse team of technology experts across the globe, Redding directs strategic programs that identify and translate new and emerging technologies into Accenture business solutions, providing tangible business results for large enterprises. Redding will highlight Accenture’s research on the trends that are not just shaping technology, but hold the most potential to transform businesses over the next three years.

Additional speakers include:

  • Karthic Athreya – CEO, ForteHCM
  • Dave Batt – CEO, FPX
  • Eileen Boerger – CEO, CorSource Technology Group
  • Dev Chanchani – CEO & Founder, INetU
  • Marc Chiang – Partner, Transaction Advisory Services, National M&A Technology Leader, Grant Thornton LLP
  • Feyzi Fatehi – CEO, Corent Technology, Inc.
  • Lauren Kelley – CEO & Founder, OPEXEngine
  • Edy Liongosari – Global Director Research, Technology Labs, Accenture
  • Nick Mehta – CEO, Gainsight
  • Ingo Mierswa – CEO, RapidMiner
  • Umberto Milletti – CEO & Founder, InsideView
  • Guy Nirpaz – CEO, Totango
  • Ramon Nunez – CEO, LiveHive
  • Dr. Lousheng Peng – CEO & Founder, GageIn
  • Robert Reid – CEO, Intacct
  • David Roth – CEO & Co-Founder, AppFirst
  • Paul Walborsky – CEO, Gigaom
  • Peter Watridge – Principal, Pointed Insight, LLC

WHO: Software & Information Industry Association (SIIA)

WHAT: SIIA’s Deciphering the CEO: Creating a Winning Culture

WHEN: September 24, 2014

WHERE: Accenture Technology Labs, San Jose, CA

Check out the complete agenda here. Sponsor SIIA’S Deciphering CEO to showcase your thought leadership and reach a targeted audience of decision makers.

Rhianna Collier is VP for the Software Division at SIIA. Follow the Software team on Twitter at@SIIASoftware.

What It Takes To Be A CODiE Awards Judge

It’s that time of year again, the CODiE Awards. SIIA’s annual CODiE Awards recognizes excellence in the content, education and software industries. The CODiE Awards remain the only peer-recognized program in the content, education and software industries so each award serves as incredible market validation for a product’s innovation, vision and overall industry impact. This year marks a milestone for the CODiE Awards, celebrating 30 years.

We are officially accepting applications for CODiE Award judges. If you have ever wanted to be a part of the CODiE Awards, this is the year to do it! The CODiE Awards are judged in two phases: a first round review in which each product is assigned to judges for evaluation, and SIIA Member voting on the finalists selected in the first round.

The ranks of first round CODiE Awards judges include industry executives and analysts, representatives of media outlets, bloggers, investors, and, for the education categories, educators and administrators. All it takes is a background that reflects an understanding of the broader market for a specific product type and a willingness to see the latest and greatest the industry has to offer.

Take a look at FreePrint contributor, John DiGilio’s 2014 CODiE Award judging experience.

FreePrint Article

Two Cutting Edge Companies Announced as Winners of the 2014 SIIA NextGen Awards for Big Data

SIIA today announced that two cutting edge companies in the Big Data industries have been recognized with 2014 NextGen Awards. Quarrio and Junyo are recognized for innovation and game-changing big data solutions.

SIIA’s NextGen program provides exposure to early-stage companies delivering game-changing solutions. The program aims to bring awareness to 6 verticals: Mobile, Social, Big Data, Security, Healthcare, and Financial Services. Nominating companies were judged by a group of industry experts who determined the Most Innovative, Most Disruptive and overall NexGen winner of the category.

The 2014 NextGen Award Winners for Big Data are:

  • Overall Winner & Most Disruptive: Quarrio
    Quarrio is a SaaS service, launching initially for that provides conversational analytics for sales. By developing a natural language analytics platform, Quarrio enables the average business user to do advanced reporting and analytics without learning any new skills.  Just type a question in ordinary English and the system answers in plain English with auto-generating graphs and charts (e.g. “which opportunities have not been called in the past 25 days”).
  • Most Innovative: Junyo
    Junyo is using big data to improve learning in K-12 education. We operate multiple business units, including Junyo Streams, a teacher classroom tool that organizes and curates student educational materials and provides personalized learning insights; EdLights, a market-intelligence platform for K-12 publishers and suppliers; and Junyo Platform, global API services for securely managing and analyzing education data. Our ultimate goal is to improve learning outcomes by fostering an environment where every student has a path to success that is concrete, engaging and attainable.

NextGen winners in mobile and social & collaboration were announced earlier this year. NextGen winners in security, healthcare and financial services will be announced on a progressive basis throughout 2014.


Rhianna Collier is VP for the Software Division at SIIA. Follow the Software team on Twitter at@SIIASoftware.

SIIA Announces “Lightning Round” Winner at 2014 Strategic & Financial Investment Conference

SIIA announced the winner of its new Lightning Round Competition at its Strategic & Financial Investment Conference, which was held yesterday in New York City.

During this unique one-day event, hand-picked and carefully screened companies with revenues between $5 million and $250 million focused on  the software, digital content, ed tech and information services industries, presented their products and services to an invitation-only audience of investors, venture capitalists, M&A firms, corporate development officers and other investment professionals.

Debuting this year was a new competition called Lightning Round, where investors attending the conference selected three presenting companies to participate in the competition. FirstRain, Mag+ and Extole had the honor of being selected. Each company presented their pitch for 5 minutes and then took questions from a panel of investment experts that included Bill Detwiler, CFO of Risk Assistance Network & Exchange, Mark Holdreith, Partner of Media Advisory Partners, and Joshua Sukenic, Senior Vice President of Sales and Growth Strategy of EBSCO Industries Inc.

FirstRain won the competition and received an opportunity that’s invaluable to any early-stage company – direct access to key players in the investment industry who will spend time with FirstRain executives, and provide input and guidance into their business.

The SIIA Strategic & Financial Investment Conference featured the following companies:

The fifth annual SIIA Strategic & Financial Investment Conference served as an exclusive opportunity for some of the most innovative emerging companies in the media and digital content, information services, education technology, and software services sectors. Over the past four years, the Strategic & Financial Investment conference has continually produced valuable financial partnerships and opportunities for participating companies.

More information on the event is available using the conference’s Twitter hashtag: #SIIAINVEST.

Bill Detwiler, Chief Financial Officer, Risk Assistance Network + Exchange Mark Holdreith, Partner, Media Advisory Partners Penny Herscher, President & CEO, FirstRain Inc. Ken Wasch, President, SIIA Mike Marchesano, Managing Director, ABM Joshua Sukenic, Senior Vice President of Sales and Growth Strategy, EBSCO Industries Inc.

(left to right)
Bill Detwiler, Chief Financial Officer, Risk Assistance Network + Exchange
Mark Holdreith, Partner, Media Advisory Partners
Penny Herscher, President & CEO, FirstRain Inc.
Ken Wasch, President, SIIA
Mike Marchesano, Managing Director, ABM
Joshua Sukenic, Senior Vice President of Sales and Growth Strategy, EBSCO Industries Inc.

Strategic & Financial Investment Conference Presenting Companies Profile: Northstar Travel Media

The 2014 SIIA Strategic & Financial Investment Conference, coming June 18 in NYC, features 24 exciting, high-growth companies actively seeking a ‘next stage’ opportunity. As the date approaches, SIIA encourages you to get to know the presenting companies through featured profiles. Northstar Travel Media’s profile can be found below:

Northstar Travel Media is the leading B2B information and marketing solutions company serving all segments of the travel industry including leisure/retail, corporate/business travel, meetings and incentives, online travel distribution, and consumer travel.  Their electronic directories provide data on hotels, meeting and convention properties, and business travel in the United States and internationally.

The company’s portfolio includes media brands, digital media, face-to-face events, online subscription information services, business intelligence, and content marketing solutions. NTM also publishes various online subscription information resources, as well as directories and periodicals. In addition, they offer marketing services, custom communications, content licensing, and database management services; and video, rich media, and print advertisements and promotions services. The company serves meeting and incentive planners, professional travel managers, retail travel agents, and consumers.

Northstar Travel Media is one  of many companies joining us next week to present at the Strategic & Financial Investment Conference. Use the hastag: #SIIAINVEST to receive updates via Twitter.


Iyana Moore is the Marketing Intern for the Content & Information Services Division at SIIA. She is a graduate student at Bowie State University, where she is pursuing a master’s in Organizational Communications.

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