Leading cloud executives for Netflix, HP and Telx will be the keynote speakers for the 2013 All About the Cloud conference taking place on May 7-9 at San Francisco’s Palace Hotel.

This year’s conference will focus on the cloud marketplace’s most significant issues and trends – including risk management and cybersecurity, data analytics, new cloud and mobile monetization methods, social media utilization, and more.  Through keynote speeches, panel discussions, and company presentations, the event will explore how the cloud is revolutionizing the development, consumption, and delivery of software.

Keynote speakers include:

• Adrian Cockcroft—Director of Architecture, Cloud Systems, Netflix

“The Netflix Open Source Cloud Platform”

Cockcroft will provide an overview of Netflix’s cloud strategy and the company’s efforts to provide a complete cloud-based platform that can be adopted and customized by anyone who is looking for a highly scalable and robust solution.  He will also discuss the recently announced Netflix Cloud Prize effort to encourage external contributions.

• Margaret Dawson—Vice President of Product Marketing & Cloud Evangelist, HP Cloud Services

“Future of Cloud: Will Diseconomies of Scale Break the Silver Lining”

Using examples of untapped capacity and continued increase in power costs, Dawson will discuss how the centralized cloud model’s infrastructure does not create economies of scale.  In this “white board” session, the audience will evaluate their own infrastructure and data challenges and consider unconventional IT solutions.

• Joe Weinman—Founder and Author of Cloudonomics and Senior Vice President, Telx

“Rethinking Cloud and IT Value”

Weinman will argue that IT and cloud computing are strategically necessary for success and even survival in today’s business world.  He says IT and the cloud– complemented by mobility and big data– can form the basis for strategic differentiation in an era of global hyper-competition.

All About the Cloud will also feature:

• NextGen: Spotlight on Cloud Innovators. SIIA’s 2013 NextGen companies, ranging from software application companies to technology providers, represent the most innovative companies transforming the software and services industry. Attendees will have an early look at cutting-edge technologies, as well as new strategic partnership and investment prospects.

• CODiEs: Industry’s Only Peer-Selected Tech Awards. The 2013 SIIA CODiE Award winners will be announced during a special awards presentation at All About the Cloud. The CODiE Awards, now in its 28^th year, have recognized more than 1,000 software and information companies for achieving excellence and continue to be the industry’s only peer-recognized awards program in the content, education, and software industries.  This year’s award program has been enhanced with new categories reflecting dramatic changes in the software and information industries.

View the complete schedule of events.

Rhianna Collier is VP for the Software Division at SIIA. Follow the Software team on Twitter at @SIIASoftware.

SIIA today announced that it will hold AATC (All About the Cloud) – the software industry’s most comprehensive ISV conference on the continually evolving cloud computing market – May 7-9 at the Palace Hotel in San Francisco, CA.

The eighth annual conference will bring together industry-leading executives, prominent analysts, venture capitalists and members of the media to discuss revolutionary ways software is being developed, utilized, and delivered, as well as emerging trends in the quickly changing landscape of cloud computing. Topics will include the rapid and disruptive evolution of data analytics, leveraging social media to achieve a competitive advantage, new monetization methods for next-generation cloud and mobile solutions, risk management and cybersecurity, and much more.  Keynote speakers will include Joe Weinman, Author of Cloudonomics, Adrian Cockcroft, Director of Cloud Architecture at Netflix, and Margaret Dawson, VP, Product Marketing & Cloud Evangelist, HP Cloud Services.

AATC will also feature:

• NextGen: Spotlight on Cloud Innovators. SIIA’s 2013 NextGen companies, ranging from software application companies to technology providers, represent the most innovative companies transforming the software and services industry. Attendees will have an early look at cutting-edge technologies, as well as new strategic partnership and investment prospects.

• CODiEs: Industry’s Only Peer-Selected Tech Awards. The 2013 SIIA CODiE Award winners will be announced during a special awards presentation at All About the Cloud. The CODiE Awards, now in its 28^th year, have recognized more than 1,000 software and information companies for achieving excellence and continue to be the industry’s only peer-recognized awards program in the content, education, and software industries.  This year’s award program has been enhanced with new categories reflecting dramatic changes in the software and information industries.

Rhianna Collier is VP for the Software Division at SIIA. Follow the Software team on Twitter at @SIIASoftware.

SIIA announced today that 10 early stage technology companies have been selected as the 2013 SIIA NextGen companies. As part of the 2013 NextGen program each company is invited to participate in a special showcase at SIIA’s All About the Cloud conference. All About the Cloud – the software industry’s most comprehensive ISV conference – will be held May 7-9 in San Francisco.

Much of the discussion about market disruption has focused on large, brand name businesses, but there is tremendous innovation taking place at companies that get little attention. NextGen companies– chosen by a Selection Committee comprised of M&A, VC and advisory executives–are young businesses that offer innovative software and services. The CEOs of these companies will participate in the “Next Generation of Cloud” panels during All About the Cloud.

The 2013 SIIA All About the Cloud NextGen companies are as follows:

Armor5 Inc. has a unique approach to solving some of the most challenging security and compliance problems in enterprise today – migration of corporate assets from intranet to cloud and increased use of Bring Your Own Device (BYOD) into the workplace.

Appnomic Systems is a leading provider of preventive IT performance management and automation solutions enabling IT Operations to avoid major IT incidents, improve mean time to repair, increase IT staff productivity, and achieve new levels of compliance.

DICOM Grid a leading provider in cloud-based medical image exchange, DICOM Grid transforms the way healthcare systems worldwide share, manage, and store medical images. By leveraging ongoing advances in information technology and adapting them to healthcare, DICOM Grid solves a critical challenge in diagnostic imaging.

GoSpotCheck provides a mobile solution for retail companies to help improve their field reporting & intelligence. We provide a unique solution that enables these companies to get real-time & structured data from the field, improving the processes and understanding of their operations.

Integrate is the first advertising technology provider that empowers media buyers to plan, launch, analyze, and optimize marketing campaigns across performance, digital and traditional media. Integrate’s AdHQ offers marketers an end-to-end solution that supports the entire lifecycle of paid media campaigns in one intuitive dashboard.

PlaceIQ is a leading provider of location intelligence, enabling advertisers to reach and define mobile brand audiences at scale for a wide range of marketing activities. Working with agencies, brands, and channel partners, PlaceIQ deploys proprietary, patent-pending big data science to aggregate and analyze extensive amounts of location data from multiple sources. The resulting intelligence gives marketers an unprecedented understanding of consumer behavior, while offering a privacy-friendly way to define, locate, reach and measure mobile audiences.

Shopping Cart Elite is for online retailers who are dissatisfied with the limitation of their Shopping Cart, Shopping Cart Elite is a sophisticated shopping cart that will completely automate your business. We have created a system that doesn’t require you to pay thousands of dollars to App partners to have marketing and SEO tools for your business, we made a great product and bundled it all into one complete turnkey package.

Techcello is a ready to use application development framework stack on top of .NET that saves 90-150 people months of effort. Established ISVs, New SaaS Product companies,  Large multi-national Enterprises, BPOs, HROs and KPOs use Techcello to build .NET solutions with a configurable Multi-tenant architecture that can be scaled on a Private or Public Cloud.

VoloMetrix’s Social Enterprise Intelligence application applies privacy filters and then analyzes anonymous, real-time information from corporate email, calendar, instant messaging, and social platforms to provide deep actionable insights into the ways teams are spending their time on the most important business priorities.

xTuple business management software gives growing companies control over operations and profitability. xTuple integrates all critical functional areas in one modular system: sales, accounting and operations — including customer and supplier management, inventory control, manufacturing and distribution — the powerful tools to Grow Your World®.

Rhianna Collier is VP for the Software Division at SIIA. Follow the Software team on Twitter at @SIIASoftware.