Meet New SIIA Member: Information Evolution

The SIIA is pleased to announce a new addition to its Content Division – Information Evolution. The following interview between Matt Manning and Kathy Greenler Sexton outlines how Information Evolution is helping information businesses keep their costs of maintaining databases as low as possible.

 

Kathy: What does Information Evolution do?

Matt: We help information businesses keep the cost of maintaining their databases as low as possible through a combination of services including dedicated telephone verification and surveying teams, experienced Internet researchers and data analysts, managed crowdsourcing, and custom process reengineering, including the integration of cutting edge technology solutions.

Matt Manning, President, Information Evolution

Kathy: What types of companies (If any) do you look to partner with?

Matt: Our partners are specialized technology firms with breakthrough products that speed data processing efforts and decrease costs. We also like to think of our relationships with all of our customers as being partnerships, and we structure our relationships to be flexible and responsive. This approach is especially valuable to startups and other firms who are blazing new trails and need to turn on a dime as they shape and tweak these new services.

Kathy: Who does your company sell to?

Matt: Companies whose primary products are information, specifically data. Our clients have included firms such as Reed Business Information, Sage Publications, and R.R. Donnelly.

Kathy: What is unique about what you do?

Matt: We’re versatile. We can handle data supply chains from end to end, starting with the initial database design through the delivery to the end user, or we can take care of specific segments within a given data supply chain. Each of our clients gets a tailored combination of IEI resources that acts as an extension of their in-house teams. IEI also uses both automated and human resources both for data collection and QC processes, creating a unique combination of checks and balances that ensure a high-quality results. Our white paper, Poka Yoke Processes and Database Quality explains some of our automated QC solutions.

Kathy: Tell me about some unique challenges you have in your business and how you go about solving them.

Matt: We have been asked to reinvent several longstanding, well-established data management processes. Every time, we s

Kathy Greenler Sexton, VP & GM, SIIA Content Division

tart with a blank slate and three simultaneous goals: reduce costs; improve and deepen data value; and, increase throughput speeds. More often than not, the process of “pushing the envelope” to achieve our “better, cheaper, faster” goals has led us to the new methodologies that can be applied to a variety of data projects.

Kathy: Is there any recent news that you’d like to announce?

Matt: We recently announced a partnership with the cloud-based data discovery firm Enlyton that offers a compelling alternative to other search and discovery technology providers.

Kathy: What do you see as the biggest trends in the industry the next 12-18 months?

Matt: The development of hybrid approaches to data processing that involve crowdsourcing, machine-driven processes, and in-house human resources working seamlessly together is one of the most important trends we see right now, and one that we expect will continue in the near term. We also expect to see better products based on improved search and discovery tools. There will be more video in content products as well.

Kathy: What do you hope to get out of your SIIA membership?

Matt: We’re looking forward to mixing with more firms that are shaping the future of the information business.

Kathy: One thing the industry doesn’t know about you (personal item e.g. avid skier, etc. … ) or others in your company?

Matt: Matt Manning, President, and Daniel Hutton, Sales Director, are avid bikers. Kevin Dodds, Project Manager and managed crowdsourcing expert, is a professional musicians in his spare time, and is the author of a biography of Eddie Van Halen. Shyamali Ghosh, Chief Quality Officer, is fluent in French and German and has recently become interested in Southeast Asian languages.

Kathy: Do you have a Twitter handle?

Matt: CJB_AUS

Kathy: Company URL?

Matt: http://www.informationevolution.com

Kathy: What is the best way to contact you?

Matt: Email to info@informationevolution.com

 

 

May’s What’s New in Common Core Standards & Assessments?

May has been a busy month for Common Core. There appears to be increased backlash against the standards and assessments as the reality of implementation creeps closer. One could argue about the degree to which the concern is genuine or political, real or perceived. The pushback ranges from those citizens and political groups critical of a national curriculum influenced by the federal government  to educator groups concerned that resources and time are inadequate for an accountability (student, teacher and school) system based on CC-aligned assessments (including online SBAC and PARCC).  These pressures have caused several states to pause or rethink their adoption policies. It remains unclear if this is a bump in the road, or less likely, the tip of a significant retreat.  At the same time, there are also many key stakeholders standing up for Common Core and calling for states and education leaders to renew their commitment to implementation by the 2014-2015 school year.

Highlights from SIIA’s summary of happenings this month in CC include: a report on the state of common core by leading researchers; statements from key education leaders on recent Common Core debate; and perspectives from leading media sources. Other featured items include the recently released practice tests and recommendations for teachers and administrators to implement the CCSS.

With all of the recent uncertainty surrounding Common Core, SIIA sees it as vital that our members have access to the latest data and resources on CCSS. Look for more updates by SIIA in a month!

Meanwhile, SIIA members can review past SIIA webinars on CCSS, view session summaries from SIIA’s Ed Tech Government Forum in Washington, DC, and look for our upcoming (TBD) webinar on the Common Core timeline and implementation.

 

 


Lindsay HarmanLindsay Harman is Market and Policy Analyst for the SIIA Education Division.

Momentum Growing for Federal Investment in Digital Learning

Educators and public officials are no longer asking “if” technology, but instead “how” can they best support and leverage the modernization of schools and teaching through technology and digital learning. That effort has received several boosts this month, including today when President Obama will announce the ConnectED initiative.

Most significantly, “The President is calling on the Federal Communications Commission (FCC) to modernize and leverage the existing E-Rate program [to] . . . within five years, connect 99 percent of America’s students, through next-generation broadband (at speeds no less than 100Mbps and with a target of 1Gbps) to, and high-speed wireless within, their schools and libraries.” E-Rate funding has been relatively flat at $2.25 billion since its creation in 1996, while the need for, and the demand for, connectivity has grown dramatically.

The President’s proposal also directs the U.S. Department of Education “to make better use of existing funds to get this technology into classrooms, and into the hands of teachers trained on its advantages,” including especially around teacher professional development through Title II of the Elementary and Secondary Education Act (ESEA).

Notably, the President’s propsoal identifies the need to “Build on Private-Sector Innovation” to “allow our teachers and students to take full advantage of feature-rich educational devices . . . and high-quality educational software (including applications) . . .”

Federal support is also growing in Congress. Representative George Miller, Ranking Democrat on the House Education & the Workforce Committee, has introduced the Transforming Education Through Technology Act (HR521) to support school technology readiness and teacher professional development to ensure all students can access and benefit from technology. And Senate H.E.L.P. Committee Chairman Tom Harkin includes a number of related programs and provisions in his recently introduced Strengthening America’s Schools Act of 2013. The Harkin proposal builds on legislation (S1087) recently introduced by Senators Hagan, Murray and Baldwin.  At SIIA’s April policy forum (in conjunction with CoSN, ISTE and SETDA), FCC Commissioner Rosenworcel announced a related package of proposed changes to the E-Rate to increase its funding and improve its administration.

SIIA supports and has championed these federal proposals to increase investments in education targeted to both increase access to, and enhance the use of, educational technologies. Learning technologies are needed to improve learning opportunities, engagement and personalization. Yet SIIA’s Vision K20 educator survey and other data shows that access to and use of these technologies is limited.

SIIA calls on the FCC and Congress to advance these and related initiatives needed to ensure all students and educators can realize the educational benefits made possible by technology.

As the President’s proposal articulates: “From digital textbooks that help students visualize and interact with complex concepts, to apps and platforms that adapt to the level of individual student knowledge and help teachers know precisely which lessons or activities are working, this technology is real, it is available, and its capacity to improve education is profound.”


Mark SchneidermanMark Schneiderman is Senior Director of Education Policy at SIIA.

10 tips for selling more subscriptions from an expert panel

Subscription revenue is the safe haven for many publishers, and with the growth of online and mobile subscriptions it has grown in complexity. At the Specialist Media Conference in April, expert subs marketers Sarah Aldridge from Dennis, Louise White of Briefing Media and Minal Bopaiah of US based Subscription Site Insider shared their advice on making subscriptions more profitable. Here’s their top 10 tips.

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Pending Senate Immigration Bill Advances High Tech Workforce Policies

The information technology industry, as well as the nation’s students and workforce, received an important policy boost this week when the U.S. Senate Judiciary Committee passed an amendment to the pending immigration reform bill investing in STEM (science, technology, engineering and math) education. The Software & Information Industry Association (SIIA) views this support as a core element of the multi-pronged workforce policy solution needed to ensure the United States maintains its global economic competitiveness.

While information technologies continue to be the stalwart of the United States economy, our high tech companies have struggled to find an adequately skilled workforce and our students have struggled to obtain the necessary education and training.

As the U.S. Congress and President Obama advance immigration reform, as well as additional education and training programs, SIIA urges inclusion of the following policies: 

  • Investment in STEM education, including as provided by adoption of the Hatch amendment to the immigration bill this week, which will dedicate an estimated $100 million to U.S. Department of Education programs to help states boost STEM teaching and instruction (in addition to other STEM education funds directed to the National Science Foundation); 
  • Enhancement of the H-1B program to ensure that American companies can fill skilled jobs through foreign talent if a qualified American citizen is not available, including an increase in the arbitrary and insufficient caps as well as improvements to the process;
  • Increasing the number of EB green cards for the best and brightest workers regardless of their country of origin, and easing the pathway for foreign students graduating from American institutions of higher education with STEM degrees to remain in and work in the United States immediately post-graduation; and
  • Leveraging technology to redesign our secondary and postsecondary education system to increase learning opportunity and efficiency, moving from a system based on fixed time, place and pace of learning to one more customized around student’s individual needs and interest, including through investment in educational technology and digital learning.

Only with this multi-faceted policy agenda can the United States both address its current, short-term workforce needs while also growing the future pipeline needed to meet high tech workforce needs over the long-term.


Mark SchneidermanMark Schneiderman is Senior Director of Education Policy at SIIA.

SIIA’s Perspective on Open Educational Resources

Last month, SIIA released a Guide to Open Educational Resources (OER) to help inform the field about the benefits, challenges and total costs that must be considered around the funding, development and adoption of educational resources, including OER. Included in the Guide was an SIIA editorial sharing our perspective and public policy recommendations.  

SIIA views open educational resources (OER) as one of many appropriate models for the development and distribution of content needed to meet the needs of students and educators. SIIA expects that future educational needs will be addressed by a mix of instructional materials, including OER, and that there is a critical, though perhaps evolving role for commercial partners and proprietary models. 

SIIA recognizes that interest in OER among government agencies and education decision makers, as well as many non-profit entities and foundations, appears driven largely by the goals of reducing costs, improving access, providing quality, and supporting educator/student customization of their content.  SIIA urges the community of OER investors (e.g., legislators and education officials) and users to consider the following:

  • Even in an age of common learning standards, the need to personalize learning will continue to require a robust choice of curricular resources – proprietary and OER – and related technology tools and services. Investments by government authorities or other organizations based on the assumption they can simply ‘build it once’ could inappropriately limit options. No single resource or set of resources will be sufficient to meet the wide range of educational needs.
  • The principles of academic freedom and personalization of learning require that government agencies and educational institutions continue to support educational choice. They should not in the future limit the use of funds to only the development/adoption of OER, but instead should continue ensuring grant and other funding for acquisition/implementation of any and all resources that meet the particular educational need, whether OER or proprietary.
  • To meet diverse and evolving educational needs, the nation’s education sector demands an environment that encourages R&D investment – public and private, for-profit and non-profit – to ensure ever more innovative and effective resources. Education leaders should strive for a sector that encourages investment and competition, provides resource choice, and rewards innovation.
  • Educational resources, including OER, require not only the initial investment, but as importantly must budget for the total, long-term cost of development and use. These ongoing and recurring costs include user training/support, as well as content hosting and maintenance, content updates, and technology updates that, according to some SIIA members, can often require as much as an additional 20% annual cost. 
  • When making cost-benefit calculations and comparisons, it is important to consider these total initial and ongoing costs of development and adoption. Comparisons require both short-term and long-term factors, as well as recognition of both individual use and systemic impact.
  • Institutional, local, or state adoptions of content should use the same review standards, criteria, and process when the content is of the same or similar type – e.g., core, supplemental, etc. – no matter whether OER, commercial or other license.
  • To the degree that public funds are invested in the development of (open) educational resources, they are best targeted to address gaps where quality resources are not currently available to meet educational needs. In addition, such public investments should consider the benefits of public-private partnerships or related models that ensure an ongoing user commitment and a recurring revenue stream needed to update, support, and sustain the resource over time.
  • To the degree that government funds are invested in the development of OER, those resources should be available through a CC BY license allowing third parties to revise, reuse, remix and redistribute the resource, including commercially. An NC license – prohibiting others from using the work for commercial purposes – would be counter to the public policy goal of leveraging public funds to have the widest impact on innovation, cost-savings, access, and diversity of resources.

SIIA looks forward to working further with all stakeholders to consider the opportunities and challenges of OER and other ways to ensure the availability of ever more choice of innovative and effective resources to meet evolving educational needs. SIIA’s Ed Tech Industry Summit next week in San Francisco will inlcude a panel discussion about OER impact and opportunities for SIIA members that will include the SIIA Guide co-authors and Creative Commons CEO Cathy Casserly.


Mark SchneidermanMark Schneiderman is Senior Director of Education Policy at SIIA.

SIIA Policy Forum Supports Dialogue between Education Leaders and Technology Developers

SIIA’s long tradition as liaison between education leaders and technology developers was continued recently at SIIA’s annual Ed Tech Government Forum in Washington, DC. The annual forum brings SIIA member developers of educational applications and digital content together with policymakers, administrators and non-profit leaders.

The discussions help both inform publishers about the impact of publich policies on education so they can better meet the needs of students and educators, as well as drive conversations regarding the public-private partnerships needed to address educational (technology) challenges and opportunities. This year’s forum was enhanced by the participation of some 75 local and state education administrators attending the second half of the event through SIIA’s partnership with the Consortium for School Networking (CoSN), the International Society for Technology in Education (ISTE), and the State Educational Technology Directors Association (SETDA).

Among the highlights this year:

  • Keynote speakers U.S. Rep. George Miller,  Mary Esselman (MI Achievement Authority), and Michael Yudin (USED Acting Assistant Secrtary) all spoke about the critical role of technology and digital learning to meeting the goals of educational access and personalized learning.
  • Leaders from the PARCC and SBAC CCSS state assessment consortia solicited support to better prepare students for the new standards and assessments, talked through the challenges of ensuring technology readiness, and indicated that some states and districts may delay their shift to online testing.
  • Leading policy analysts and advocates outlined the growing digital learning momentum in state capitals across the country, discussed the politics of education reform, and identified key policy initiatives in NC, AZ, HI, ME, LA and other states.
  • Higher education leaders Amy Sherman (CAEL) and Hal Plotkin (USED) shared how federal policy changes are poised to drive a shift from seat-time credit hours to competency-based learning, including the expanding use of prior learning assessments to better target instruction and improve learning efficiencies in time and resources.
  • FCC Commissioner Rosenworcel announced a package of proposed changes to the E-Rate, which would increase its funding, improve its administration, and enhance digital learning access to students and teachers.
  • Capitol Hill advocacy day with education and industry leaders helping inform Members of Congress and their staffs about the important federal role in supporting educational improvement through technology and digital learning.
  • Education leaders also addressed the issues of funding, NCLB waivers, ESEA reauthorization, and the balance between data-driven improvement and student privacy.

Speaker presentations, audio recordings and session summaries will be made available to SIIA members.

 


Mark SchneidermanMark Schneiderman is Senior Director of Education Policy at SIIA.