District Race to the Top Appropriately Prioritizes Personalized Learning

U.S. Secretary of Education Arne Duncan today announced a new federal Race to the Top District competition, providing nearly $400 million in school district grants to “personalize and individualize” to “take classroom learning beyond a one-size-fits-all model and bring it into the 21st century.” The Software & Information Industry Association (SIIA) has long been a leading voice for redesigning education to personalize learning, and applauds the Obama Administration for providing this leadership.

Nearly two years ago, SIIA, in collaboration with ASCD and the Council of Chief State School Officers (CCSSO), released Innovate to Educate: System [Re]Design for Personalized Learning, based upon the insights and recommendations of some 150 visionary education leaders convened at a 2010 Summit in Boston, Mass. The report provides a roadmap (and examples) to accelerate the redesign of the current, mass production education model to a student‐centered, customized learning model that will better engage, motivate, and prepare our students to be career and college ready. At that time, CCSSO Executive Director Gene Wilhoit noted: “The industrial‐age, assembly‐line educational model – based on fixed time, place, curriculum and pace – is insufficient in today’s society and knowledge‐based economy.”

The Summit attendees identified the following top essential elements and policy enablers of personalized learning:

Essential Elements
1. Flexible, Anytime, Everywhere Learning
2. Redefine Teacher Role and Expand “Teacher”
3. Project‐Based, Authentic Learning
4. Student‐Driven Learning Path
5. Mastery/Competency‐Based Progression/Pace

Policy Enablers
1. Redefine Use of Time (Carnegie Unit/Calendar)
2. Performance‐Based, Time‐Flexible Assessment
3. Equity in Access to Technology Infrastructure
4. Funding Models that Incentivize Completion
5. P‐20 Continuum & Non‐Age/Grade Band System

Ninety‐six percent of Summit attendees identified access to technology and e‐learning as a critical or significant
cross‐cutting platform to implement personalized learning and bring it to scale.

SIIA is pleased to see many of these ingredients included in the draft RTTT guidelines, including to:
- “create student centered learning environment(s) that are designed to: significantly improve teaching and learning through the personalization of strategies, tools, and supports for teachers and students”
- ”allow students significantly more freedom to study and advance at their own pace – both in and out of school”
- “create opportunities for students to identify and pursue areas of personal passion”
- “use collaborative, data-based strategies and 21st century tools”
- “deliver instruction and supports tailored to the needs and goals of each student”
- Provide “The opportunity for students to progress and earn credit based on demonstrated mastery, not the amount of time spent on a topic”
- Provide “The opportunity for students to demonstrate mastery of standards at multiple times and in multiple comparable ways.

SIIA had called for similar priorities in the original State RTTT, proposing then “that the RttT be leveraged to further incentivize a shift from a seat-rime, assembly-line education model to a more flexible, student-centered model built around individual learning needs and pace, anytime-anywhere learning, and differentiated instruction . . . that goes beyond the education reform infrastructure of the four assurances and emphasizes further the transformative reengineering of education service delivery models needed for our students to compete in this digital age and global knowledge economy.”

SIIA is pleased to see education leaders in Washington, DC recognizing the opportunities of a student-centered learning model, and for providing the resources and leadership to support and scale up dozens of locally designed programs that are empowering students and improving student engagement and outcomes. SIIA looks forward to reviewing the proposal details and providing comment on program improvements, as well as to working with education leaders to design and implement personalized learning that leverages technology.


Mark SchneidermanMark Schneiderman is Senior Director of Education Policy at SIIA.

 

VIA Recap: Facebook and Google+: Is the Reach Worth the Risk?

Rachael Monroe

On May 9 & 10, the SIIA Content Division hosted Content VIA Platforms – a conference dedicated to educating media, publishing and information professionals about the technology and business issues related to distributing content via mobile, social and other platforms. Guest blogger, Rich Kreisman, gives his write up on the session Facebook and Google+:  Is the Reach Worth the Risk? 

 

This session, moderated by Rachael Monroe, Vice President, Client Services, BBN Networks, brought two experts on social media, Jim Brady, Editor-in-Chief, Digital First Media, and Christopher Carfi, Vice President – Social Business Strategy, Ant’s Eye View, before the VIA attendees to share war stories of the learning years in social media  (since Facebook’s launch in 2004)– and the future, which both Brady and Carfi see as bright for publishers who innovate and experiment with social media.  Publishers are still finding their own formula to leverage social media platforms – for traffic, customer acquisition or to create new hybrid products combining their own content and user insights, both Brady and Carfi acknowledge.

Jim Brady

Carfi, whose consulting firm advises large companies like Cisco and Starbucks on social business strategies, says most companies (including publishers) view social media platforms as a broadcasting megaphone. “Social media is not just another ‘channel’.” Companies who look at it as a one-way communication tool are not succeeding, he says.  “Rather, my clients who really learn how to listen and engage in the conversations are getting the most benefits.”  Listening involves active monitor of all social media channels and engaging in two-way conversations with users – even if the news is  negative. Talking about his experiences at WashingtonPost.com and at Digital First Media (a venture of Journal Register Publishing and MediaNews Group), Brady notes, “Social media has to be in the DNA of everyone in the organization to make it work…and, in most newspaper newsrooms, it is not.”  To coach editors and writers through their initial forays into social media, Digital First Media offers training and support sessions.  

Christopher Carfi

But unless writers see a direct benefit for their reporting, they are unlikely to take the risk associated with the two-way conversations of social media.  “I always tell people to be patient,” Brady says. “It takes a while to build the conversation up.”   Brady finds when social media does take root in a newsroom, it becomes an important arrow in a publisher’s quiver and can deliver unique insights to readers.  Both men definitely seem to believe the reach of the large social media players is worth the risk.  However, they advise the audience that an 18-24 month learning curve should be expected for the average publisher. Experimentation and learning are key, says Carfi, as well as finding the champions of social media throughout the organization to prove its value to others.

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 Post written by Rich Kreisman, Principal Partner, Kreisman Information Consulting

Rich Kreisman is Principal Partner of Kreisman Information Consulting, LLC, a San Francisco-based consultancy advising publishers, content creators, websites and mobile providers on content licensing, syndication and distribution partnerships to meet their strategic business needs.  Rich can be reached at rkreisman@kreismaninfoconsult.com



Member Spotlight – American Institute of Architects talks Digital Strategy

I had a chance to chat with Kevin Novak, Vice President, Integrated Web Strategy and Technology for American Institute of Archetects (AIA) and new Content Division Board member, to learn more about AIA how they are monetizing over the web, and what they hope to get out of their SIIA membership.

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Kathy: Hi Kevin, tell me about American Institute of Architects and what you do.

Kevin: The American Institute of

Kevin Novak, Vice President, Integrated Web Strategy and Technology, AIA

Architects, a 501C6 organization, is an individual membership association for the Architect profession. The AIA generates 60m+ in revenue on a yearly basis from dues and non-dues based revenue sources and has over 80,000 members. I am the Vice President of Integrated Web Strategy and Technology for the Institute. In this role I oversee the Institutes’ Web Strategy, user experience and Web products including its virtual convention and other revenue generating services and information delivery products. I also co-lead the Institute’s Knowledge Strategy and resulting products that are delivered through web platforms and portals. In addition, I have overall leadership and management of technology and systems serving the Institute and its members.

Kathy: And who are your members/ customers?

Kevin: The organization’s core customer demographic is the Architect Profession. The AIA however, through its Contract Documents and other products, has customers throughout the Built Industry including attorneys, engineers, construction firms, and government.

Kathy: What is unique about AIA?Kevin: What a good question. I get to use and build expertise in several areas given my dual focus on the web and technology at AIA. The dual focus allows me an opportunity to be responsible for the web based revenue generation and products, building new products and business cases while focusing on the user and customer experience and the overall technology of the Institute. It all keeps the day very interesting.

Kathy: What are the unique challenges you have in your business and how you go about solving them?

Kevin: My major challenge is meeting demand, innovation and service with a limited pool of resources and funding. The organization, its members and staff are innovative and creative and there are so many good things we should or could be doing. Therefore, prioritization and reality become key.

Kathy: What do you see as the biggest trends in the industry the next 12-18 months?

Kevin: I believe technology is moving at a faster rate of adoption than in previous times. The consumerization and the resulting demands are going to continue to put greater and greater pressure on organizations to accommodate. Faster innovation and adoption will be critical to survival.

Kathy: What do you hope to get out of your SIIA membership?

Kevin: Knowledge and networking. SIIA offers a great and diverse group of members who are in similar businesses or business focus. I look forward to having an opportunity to make an impact for the overall membership while developing great industry peer relationships that can aid me in my focus and activities.

Kathy: One thing the industry doesn’t know about you (personal item e.g. avid skier, etc. … ) or others in your company?

Kevin: Although I am immersed constantly in the web and technology in both my personal and professional lives, I still need to ‘write” on paper. I am most creative with a pencil…

To contact Kevin please reach out via Twitter @novakkevin or shoot him an email at: kevinnovak@aia.org


Kathy Greenler Sexton is Vice President and General Manager of the SIIA Content Division. Contact Kathy at kgsexton@siia.net.

Tip #9: 10 Tips to Maximizing Your Time at All About the Cloud

Tip 9: Enjoy the City by the Bay

Wow, All About the Cloud is right around the corner. In just a couple of short weeks, executives representing the entire cloud computing ecosystem will converge on the Palace Hotel in San Francisco. While we have a number of activities planned to keep you busy, we want to make sure you make the most of your time in San Francisco. Leave it to us to make you feel like a local with some of our favorite San Francisco treats!

Best Late Night Piano Bar:
“Sing us a song you’re the Piano Man”! The dueling pianos at Johnny Foley’s at 243 O’Farrell Street is a favorite of our attendees. Get ready to sing your heart out!

Best Place to Satisfy a Sweet Craving:
You’ve been networking all day and now you need something sweet to carry you into the evening events. Specialty’s – Just a minute walk from the Palace Hotel (101 New Montgomery Street), they have the best chocolate chip cookies in town. If you don’t believe me just ask Brian Rosenberg who is a regular when in the Bay Area.

Best Place to Meet Your Next Partner or Customer:
ALL ABOUT THE CLOUD! Be sure not to miss the AATC agenda, full of great content and numerous networking opportunities.

Best Place to Experience Real San Francisco:
North Beach, San Francisco’s own Little Italy! Be sure to stop into Vesuvio, a historical saloon that opened back in 1948.

Best Place to eat at 2am:
You survived the Dell Boomi party and the late night piano bar and now you are starving. Lori’s Diner – with great food and a fun theme, Lori’s features counter service, all day breakfast and is open 24 hours. Located on Mason, Lori’s is just a few steps away from that notorious piano bar.

Best Place for a Cultural Experience:
Golden Gate Park – besides the parks trails and beauty it is loaded with cultural activities. The de Young Museum is a landmark art museum in featuring modern exhibits that change regularly. The Academy of Sciences, also located in the park, houses a natural history museum, planetarium, aquarium, and rainforest dome.

Best Place to Get Great Shopping Deals:
Jeremy’s on 2nd is a hidden treasure in San Francisco, where you can find great designer pieces at great prices.

Best Place to Enjoy the Ocean:
If you are lucky enough to tag on some extra time in the city and want to experience the Pacific Ocean head out to the historic Cliff House. Located right on the beach, on the edge of the Pacific, the Cliff House is a great place to grab a meal after a hike or stroll on the beach. Be sure to bring a jacket, I know it is July but I promise you will need it!

Best Route to Go for a Run:
You ate and drank a little too much last night at the various networking events and it is time to run it off so you can do it again today. Head right down Market Street to the beautiful Embarcadero where you can run along the water. If you choose to turn right you can head right up to AT&T park, turn Right on New Montgomery and be right back at the hotel.

 

If I can provide any additional information on the Bay Area, drop me a note rcollier@siia.net, I will be happy to help.

 


Rhianna Collier is VP for the Software Division at SIIA.

Webinar: How to Develop Software in the Cloud – Securely

Companies look to develop their software and services in a Cloud-based environment for its convenient and flexible access.  However, this convenience and flexibility comes with its own risk.  Listen to this pre-recorded webinar as Grant Thornton and CloudPassage discuss how to develop software in the Cloud – securely.

Speakers:
Mitchell Simon, Managing Director, Grant Thornton
Rand Wacker, Vice President of Product Management, CloudPassage

Grant Thornton’s slides

CloudPassage’s slides

SIIA Member Saugatuck: ISV Partnering for Innovation and Speed

New Saugatuck Thought-leadership Papers on ISV Partnering for Innovation and Speed

ISVs developing and/or migrating their business and offering portfolios to compete in today’s constant-innovation, Cloud-speed marketplaces may be interested in a series of thought-leadership papers just developed and published on behalf of Wipro Technologies.

Based on Saugatuck’s years of working with and guiding ISVs through the planning and transition from traditional software business to new, innovation-driven capabilities, opportunities, and offerings, each paper looks at an important aspect of what makes ISVs successful in today’s fast-changing, ultra-competitive markets, including the most important challenges faced by ISVs, and how these challenges are being overcome through new ways of approaching and resolving business and technology needs.

The bottom line: Successful ISVs rely increasingly on trusted technology and service provider partners to enable the most innovative and fastest time-to-market offerings and capabilities possible. Technology, business, and market innovation and success become more cost-effective than ever before.

Links to the three papers can be found as follows:

This blog post was contributed by Bruce Guptill, SVP and Head of Research at Saugatuck Technology.  More from the Saugatuck blog, Lens360.


Katie CarlsonKatie Carlson is Program Manager for the SIIA Software Division.

Kentucky’s Implementation of Common Core State Standards Demonstrates Key Role of Technology

Kentucky was the first state to adopt the Common Core State Standards and has become a pioneer in implementation. Cindy Parker, a representative from the Kentucky Board of Education spoke recently at a National Adolescent Literacy Council event about the challenges and solutions to implementing the Common Core Standards. Kentucky began to implement CCSS for the 2010-2011 school year with very little funding support from state legislature. Educational technology has helped Kentucky by providing new and innovative methods for professional development, curriculum dissemination and teacher support.

A robust teacher training online platform was created to update teachers on the best practices for implementing the new standards. Lack of funding for traditional development methods created unique challenges that were overcome by implementing more flexible and easily accessed digital tools to support Kentucky’s educators.
Examples include:

  • iTunesU is used for podcasts and webinars for professional development of teachers. A monthly webinar with the state’s Education Commissioner and the district Superintendents has been established to create better communication.
  • Race to the Top funding was used to create “Literacy Central,” a website designed to aid teachers in professional learning. Videos, lesson plans, and forums are contained on the website and act as guideposts for teachers.
  • The Continuous Instructional Improvement Technology System (CIITS) was created in partnership with Pearson Schoolnet. This was designed as a one stop online platform for teachers to access CCSS literacy plans.  Modules within the site provide analysis of CCSS requirements and how to incorporate those into day to day classroom activities. Professional growth plans and consolidated professional development resources are also included.

The implementation of the CCSS in Kentucky led to not only classroom technology upgrades and changes, but also important changes in professional development. As new content and new guidelines were introduced, Kentucky reacted by creating technologically savvy teacher training. The important role of technology and digital learning, both for curriculum as well as for professional development, is clear.

SIIA’s recent CCSS webinar and Ed Tech Government Forum session are available to SIIA members seeking additional information about how they can support education’s needs with CCSS aligned content, technologies and resources. Further reading can also be found in Ed Week’s recent article.

 


Lindsay HarmanLindsay Harman is Market and Policy Analyst for the SIIA Education Division.