As a taster to a panel discussion with Tom Dunkerley, MD Sift Media, Fergus Gregory, MD Advertising, Lloyd’s List and Richard O’Connor, Sales Excellence Director, UBM at the Digital Media Innovation Conference on 8 April in London, Richard Myles and Raoul Monks of Flume Training explain how publishers can innovate in their approach to advertising sales. [Read more...]
Joel Harrison is a co-founder and Content Director of B2B Marketing, which provides insight and training for B2B marketers. Joel is speaking at the Digital Media Innovation Conference on 8 April in London about the latest innovations in B2B marketing and the implications for publishers. Here he shares his current priorities and provides some advice for other publishers. [Read more...]
How can you ensure your website generates quality leads for conversion to premium subscriptions or event attendance? Carola York, MD of Jellyfish Publishing and a highly experienced subs marketer, shares some top tips in this article.
“Designing a website with landing pages for lead generation isn’t that difficult or time-consuming. But ensuring that your PPC campaign generates high quality leads through the website, which then subsequently convert into paid subscribers involves far more thought, planning and testing. You must think about how to attract the right people, how to get them to part with their contact details, and then how you are going to get them to pay for your product.
Managing your digital marketing, website and follow up as a consistent journey is therefore crucial to the success of your campaign. Begin with the end in mind, and then work out the journey you want someone to take from start to finish: [Read more...]
Winning an award for your business feels great. It’s a reward for your team’s hard work, lets your customers know you are a quality business, and helps attract new recruits and business partners.
But the biggest challenge is always writing the entry. How can you summarise months of hard work into a pithy 500 words for the judges and communicate exactly how successful you have been?
With just over a week to go to the closing date for the 2014 Media Innovation Awards, I thought I’d share with you my top tips for winning entries, based on reviewing the short list over the last four years. Hope this inspires you to give it a whirl before the closing date of Monday 17 March. [Read more...]
Registration is now open for ABM’s Annual Conference. Individual and group rates are offered. If you register before April 4, 2014 you can receive an Early Bird Rate. The ABM Annual Conference will be held May 4-7, 2014 at the Arizona Grand Resort & Spa in Phoenix, Arizona. ABM has reserved a block of rooms at the Arizona Grand Resort & Spa. Reservations can be done online or over the phone. You can receive a reduced room rate by registering by April 28, 2014.
The theme of the ABM Annual Conference is Go-To-Market Solutions. Business-to-business media and information companies are serving their customers in many different ways, but the challenge can be bringing those products and services to the market. ABM’s 2014 Annual Conference offers a behind the scenes look into how b-to-b leaders create ideas for new products and services, manage internal and external challenges in developing those services (including how to fund development and how to cope with start-up loss), and the process and results of bringing those services to the market.
ABM’s Annual Conference keynote speaker is Chris Walters, chief operating office (COO) for The Weather Company (TWC). In this role, Walters oversees TWC’s technology, finance, legal, human resources, research and program managements, and reports to TWC Chairman and CEO David Kenny. Walters understands the media and digital industries and is successful in operating innovative media and technology businesses, he builds on TWC’s category leadership, strengthens its technology, and expands into new markets. He was formally the COO of the Bloomberg Industry Vertical Group where Walters was responsible for operations, strategy, business development and expansion of the premium web-based subscription businesses. He launched Bloomberg Government in 2011, which quickly impacted the market. Walters also led the acquisition of BNA, a major provider of legal information. At Bloomberg he was head of news and multimedia strategy, focusing on the future growth and strategic direction for the company’s collection of media properties across TV, online, mobile and syndication. He previously was a partner at MCKinsey & Company in NY, advising media, entertainment and investment companies. He started his career in marketing strategy for Hallmark Cards.
Attend the ABM Annual Conference to obtain knowledge on how you can learn from industry leaders and ensure success for your business. For more information regarding ABM Annual Conference visit our website.
The ABM Annual Conference sessions include:
-Getting Business and Technology Groups to Work Together
-10 Ways You Can (and Must) Leverage Audience Data Today
-ABM’s 2014 Managing Profit Report: Industry Outlook
-Reality Check: Advanced But Realistic Marketing Solutions
-Case Study: How BLR Built Workflow Tools for Its Customers
-How to Manage Legacy Products While Prepping for the Future
-What B2B Brands Want from You
-Better, Cheaper, Faster: Transforming the Content Workflow
-Scaling Your Event Business
-Building Business Enablement Tools: SaaS and PaaS for Publishers
-Turning Content Licensing into a Real Business Line
-Passing the Torch: Meet the Next Leaders of B-to-B
The ABM Annual Conference speakers include:
-Chris Walters, Chief Operating Officer, The Weather Channel Companies
- Tom Cintorino, Executive Vice President, Digital Media, Northstar Travel Media
-Paul Gerbino, Publisher, ThomasNet News, Thomas Net
-Dave Newcorn, VP of Digital Custom Media, Summit Media Group
-Scott Vaughan, Chief Marketing Officer, integrate
-Blair Johnson, Senior Vice President, Business Development, Cygnus
-Roberta Muller, VP of Product Development and Digital Production, Northerstar Travel Media
-Hugh Byrne, Senior Vice President, GreenBiz
-Mike Kisserbeth, Chief Revenue Officer, TechMedia Network
-Edward Keating, Chief Content Officer, BLR
-Mitch Dunford, CEO, Wells Media Group
-Rebecca Carr, CMO, CenturyLink Technology Solutions
-Mason Power, CMO, iLevel Solutions
-Tom Stein, CEO, Stein IAS (Americas)
-Mike Federle, Chief Operating Officer, Forbes Media
-Dana Lupton, Executive Vice President, Beauty and Spa Group, Questex Media
-Bill Springer, Group Vice President, Diversified Communications
-Tien Tzuo, Founder & CEO, Zuora
-Ben Walker, Director of Brand Management, Penton Media
-Larry Schwartz, President, Newstex, LLC
-Eli Dickinson, CTO and Co-Founder, Industry Dive
-Krystle Kopacz, General Manager, Government Executive Digital, Government Executive Media
-Aram Zucker-Scharff, Content Strategist, CFO
SIIA/ABM/SIPA have teamed up with digital media intelligence from StrategyEye to offer a seminar to help you understand what content marketing really is and how to execute it profitably. This seminar puts brands, b-to-b publishers, b-to-b agencies and cutting edge content and analytics specialists in the same room to share their stories and best practices.
The keynote speaker is Linda Boff , the GE Executive Director of Global Marketing. Boff will explain why brands invest in content marketing and what they want to see from media partners. Jessica April, Director of Business Development at Reuters News Agency and David Foster, CEO of BVR will discuss how these two very different companies are capitalizing on content marketing. Sharon Wright, VP of Digital Media at Cygnus Business Media will discuss how interactive ads deliver new revenue streams for publishers.
Jonah Bloom, Co-Founder, Chief Strategy Officer, kbs+Content Labs at Kirshenbaum Bond Senecal + Partners, and Tom Stein, CEO of Stein IAS (Americas) will showcase their studies on how to create a wining content marketing campaign. Jeremy Phillips, Co-Founder and COO of StrategyEye will share StrategyEye’s proven formula for efficient and effective content marketing, from initial targeting through to “continuous commentating.” Kevin Selhi, Partner Development Strategist at Outbrain will explain the power of content amplification networks. How to most efficiently match audiences to content, generating new revenue and increasing audience engagement for site owners, while enhancing relevant audience reach for content marketers.
There will be a panel of recently VC-backed startups that will describe their innovations and where they see the industry going. The panel will include Eric Berry, CEO and Co-Founder of TripleLift, Paul Berry CEO of RebelMouse, Ira Haberman, Marketing Director of Atomic Reach, and Don Mathis CEO and Co-Founder of Kinetic Social.
The session will go into round table discussion where speakers will chair round tables to further discuss the topics that were covered. The seminar will close with Marketing Services Council meeting, which is open to all attendees. The ABM/SIIA Marketing Services Council is a peer-to-peer working group for executives focused on any services of “non-media space” products with the marketer as customer.
Watching modern dance set to Beatles and Rolling Stones tunes last night—“Goodbye Ruby Tuesday” is still playing in my head—I did not immediately think content marketing. But I should have.
What I did think was that the Washington Ballet dancers fit so well in the moment, conveyed information and drew my complete attention—in reflection, three goals of content marketing—mostly because they looked so utterly spontaneous. And then I checked the playbill and, of course, the moves were not spontaneous. They were precisely choreographed by Christopher Bruce, a star in the U.K., and Trey McIntyre, a rising star in the U.S. [Read more...]