The results of the Business Information Network (BIN) Report for the first half of 2014 were released by ABM , a division of the SIIA. ABM’s report finds that overall business-to-business media revenue rose to nearly 13.4 billion for the first half of 2014, up 2.5 percent compared with industry revenue for the same period in 2013.
ABM’s report finds that, for the second quarter alone, industry revenue is up just 0.4 percent year over year – the lowest overall growth rate posted since 2010. ABM attributes the lower quarterly growth rate to weak exhibition performance, which yielded a sluggish quarter for trade shows and conferences, and sharper declines in print advertising revenue.
“The b-to-b media industry continues to grow this year, thanks to strong gains in digital advertising and persistent demand for data-driven business intelligence,” said ABM Managing Director Mike Marchesano. “Data for the second quarter of 2014 demonstrates how essential mobile, video and big data have become for the future of our industry.”
The ABM BIN Report measures four general sources of revenue: trade shows and conferences (events); print advertising; digital advertising; and business information products and database services (data). According to the quarterly report released today for the three months ending June 30, digital advertising rose 12.6 percent, and data revenue rose 3.3 percent. Meanwhile, event revenue rose just 1.4 percent year-over-year, while print advertising revenue was down nearly 10 percent compared with the second quarter of 2013.
To compile its BIN Reports, ABM tracks business media revenue for print, digital, event and data channels on a quarterly basis. To access BIN data for 2014 and subsequent years, visit http://www.abmassociation.com/abm/Business_Information_Network.asp.