SIIA Signs on to USCIB Letter on Data Flow Provisions in TPP

Wednesday, SIIA joined with 40 business groups in signing on to a USCIB letter on the need for data flow provisions in the Trans-Pacific Partnership (TPP) trade agreement. Sent out to TPP Ministers and negotiators, the letter stresses the necessity for businesses to be able to transmit data seamlessly, regardless of geography:

“The seamless movement of data across borders enables businesses of every size, in every sector, in every part of the world to access innovative products and services that enhance their productivity and help them reach new customers, driving growth and job creation.”

Co-signers of the letter include business groups  from 11 of the 12 TPP negotiating countries demonstrating the importance of this issue for business in all sectors in both developed and developing economies. Within the letter four factors were identified as crucial to promoting the health of the digital economy:

  1. Clear, enforceable obligations to allow the cross-border flow of data and that prohibit requirements to localize data in particular jurisdictions
  2. Exceptions and limitations to such obligations that are limited and consistent with existing international trade law
  3. Dispute settlement mechanisms on a par with all the other TPP obligations
  4. No additional reservations that undermine the effect and enforceability of such obligations

To read the letter in full, click here.

Sabrina Eyob is the Public Policy Coordinator at SIIA. Follow the Policy team on Twitter @SIIAPolicy.

Celebrate the Evolution of Ed Tech with the CODiE Awards

Blog written by: Annabel Cellini, Senior Vice President, North American Strategy & Marketing, Pearson

Over the past decade, Pearson has undergone a digital transformation that mirrors what schools around the world have experienced. We have changed from a traditional print publishing company to a leader in the development of digital learning solutions that personalize learning, transform instruction and enable educators to leverage technology to make all types of critical educational decisions while creating a connected and collaborative learning community.

Our company’s involvement with the SIIA CODiE Awards has provided us with valuable feedback during this evolution. The program’s pool of expert judges has provided us with new and insightful perspectives on our learning solutions that have helped inform both our positioning and future developments.

Proudly with nine CODiE winners and 72 finalists over just the past five years, Pearson has had much to celebrate as a result of SIIA’s prestigious awards program. Our finalists and winners illustrate the depth and breadth of our offerings from adaptive learning programs for higher education and online professional development solutions for K-12 educators to student information systems and mobile learning solutions. And, while each product proudly displays the prestigious CODiE Award seal, our greatest pride is in being able to participate in this industry-wide program, celebrating the best-of-the-best with other education technology innovators from around the world.

It is an exciting time to be in education. SIIA’s CODiE awards are the perfect showcase for all of the amazing developments in the field of education. With the kick-off of the 2015 CODiE Award nominations, we look forward to another terrific year of competing – and collaborating – with our colleagues in this industry as we strive to develop solutions that will improve learning outcomes for all students.

Angel ScottAngel Scott is Awards Program Coordinator at SIIA. Follow the SIIA CODiE Awards on twitter at @CODiEAwards.

A unique B2B media event focusing on performance growth, changing business models and multi-platform content delivery

The Information Industry Network will convene top B2B publishing, information and media industry executives at the Business Media Insights 2014 conference. The event, which will be held on 22nd October at One Wimpole Street in London, will feature top executives IIN Logofrom Haymarket Business Media, Financial Times, Pearson, Incisive Media, Centaur Media, EMAP and more.

Delegates will get the opportunity to explore new insights in content creation, content platforms and B2B social media. Sessions laid on will also enable media professionals to get the inside track on new digital technologydevelopments that enable new launches and improvements in existing products.


The programme for the day includes three key tracks looking at:

Performance Growth Strategies - including:

  • Caroline Frost, from Informa discussing how getting the right people  and developing them will help your business grow;
Caroline Frost

Caroline Frost

  • EMAP‘s Andy Baker, discussing how the launch of their information service, HSJ Intelligence is helping drive growth for the brand;
  • Denzil Rankine of AMR International chairing an experienced panel of mergers & acquisition specialists including David Johnston (RBP Online), David Westgarth (Prism Consult) and Martin Wright (Media Mergers) as they discuss the process of evaluating acquisition targets in the business information sector.

 Boosting Sales & Marketing - including:

  • Sharon Doubleday from Euromoney and Paul Quigley of NewsWhip Media presenting case examples of social media strategies for B2B success;
  • Mike Hepburn from Jaywing, Andrew Davies from idio, Andy Oakes from The Drum, and Neil Stoneman from Velocity Partners discussing how content marketing drives customer engagement and sales;

    Adrian Barrick

    Adrian Barrick

  • Arno Langbehn, CEO of B.Behr’s Verlag presenting the techniques his organisation used to develop breakthrough products and services through customer research and insight.

Empowering Content & Technology – including:

  • Haymarket Business Media‘s  Adrian Barrick, explaining techniques for B2B content creation to drive engagement and communities, and Tom Hall, from Pearson explaining how technology helped to transform a once a year product into a 24 hour /365 day service;
  • Financial Times CTO, John O’Donovan looks at how to integrate disparate data sources into a consistent content offering, and what the technologies are to enable this;
  • Joel Harrison of B2B Marketing, Phil Clark, ex-UBM, now of Fillip Media and David Shepherd of XpertHR , RBI discuss with Carolyn Morgan of Penmaen Media, how the role of the editor and content professional is changing and its impact.

Business Media Insights 2014 also includes keynote sessions with experienced industry specialists such as Peter Rigby, ex-Informa CEO, Centaur Media‘s Simon Middelboe, Tim Weller from Incisive Media, Helmut Graf from VNR Verlag and publishing expert and media non-Exec Director, Colin Morrison.

Peter Rigby

Peter Rigby

The event also includes useful additional benefits including a special lunchtime training session on  “How to lead a sales team in today’s marketplace” run by Flume Training, and after the event, all delegates will receive Outsell Inc.’s annual Outlook report, which is one of their most comprehensive offerings highlighting where the B2B information, publishing and media industry is going and the key players leading change.

For a complete schedule of events, visit:

To find out more about the event, please contact Patrick Angell, Executive Director, Information Industry Network on pangell@siia,net  


To attend  click: 


Click here





…or call the registrations team 01158 456 413 



  Event SummaryDMIC crowd pic

  WHO:      The Information Industry Network (IIN)

  WHAT:    Business Media Insights 2014 #bmi2014conf

  WHEN:   Wednesday, 22 October 2014 – 8 am – 7.00 pm

  WHERE: One Wimpole Street, London, W1G 0AE.




Patrick AngellPatrick Angell is the Executive Director of the Information Industry Network. SIIA’s European division for  publishing, information and media organisations across Europe. The Information Industry Network aims to assist  members understand current issues facing them via conferences, seminars, and online events, we also assist in  helping them share experiences, build business relationships and connect with others across Europe and cross- Atlantic. Follow us on @iin_europe and visit our LinkedIn group

Intellectual Property Roundup

Google Asks Supreme Court to Decide Oracle Copyright Fight (Reuters)
Google has asked the U.S. Supreme Court to wade into contentious litigation against Oracle Corp, arguing that the high court must act to protect innovation in high tech.

Anti-Piracy Group Plans to Block in Excess of 100 Sites (Torrent Freak)
An anti-piracy outfit ‘blockaded’ by the Pirate Party last week in Austria has revealed its expanded plans for website blocking. The Hollywood-affiliated group says it will strive for blocks of hundreds of sites while applying to the court for more effective blocking technical solutions.

YouTube’s Ads on Unauthorized Content Pay Off (Financial Times)
YouTube has hit $1 billion in payments to companies through Content ID, a program that scans user-generated content for copyright infringement and sells advertising on those clips as a way to monetize unauthorized use of the copyrighted material.

Patent Trolling Pays (GigaOM)
Since 2010, non-practicing entities (or patent trolls), have made three times as much money in court as real companies, according to recently published statistics.

Obama Urges Patent Reform (The Hill)
Obama stated that patent “trolls” are one of the “biggest problems” the administration is targeting, indicating the White House is still interested in moving forward with patent reform.

Sen. Cornyn: We Need to Limit the Business of ‘Frivolous’ Patent Litigation(VentureBeat)
Sen. John Cornyn says introducing new patent reform legislation is high on his agenda when a new body of Congress convenes in 2015.

Keith Kupferschmid is General Counsel and SVP, Intellectual Property Policy & Enforcement at SIIA. Follow Keith on Twitter at @keithkup and sign up for the Intellectual Property Roundup weekly newsletter here.

SIIA, Industry Offer Guidance to NIST Privacy Engineering

Privacy engineering can offer tremendous value to consumers. This is the premise of a new privacy engineering initiative launched by the National Institute of Standards and Technology (NIST) earlier this year.  After two workshops, a webcast and substantial outreach to industry, NIST is still seeking feedback to help them provide technical guidance to information system users, owners, developers and designers.

On October 10, SIIA joined with a dozen industry groups in submitting comments to NIST to help scope their initiative.  In the letter, the groups note that many of our member companies utilize privacy engineering solutions as part of their “privacy-by-design” practices and internal information management.  And we concur that refining and improving privacy engineering processes requires a collaborative effort involving information technology, compliance, legal, product development, marketing, customer service and other functional areas.

However, as SIIA has often pointed out, expectations surrounding the collection and processing of personal information are not purely personal.  They reflect evolving social norms – which often vary significantly across jurisdictions around the world.  As technologies evolve to become instrumental in all facets of our lives, our experience and expectations of privacy also evolve.  As for the legal framework, there are numerous ongoing discussions within myriad self-regulatory and governmental policy-making bodies, and a diversity of existing laws not just in the U.S., but around the world.

In short, the policy framework for privacy is still in flux.  As a result, an exercise to develop guidance in the form of technical standards could prove counterproductive, getting ahead of diverse international user expectations and policies.  The establishment of a technical framework or standard can only follow when we have achieved a consensus on policy objectives.  In the absence of clear, predefined policies, the result could have a chilling effect on innovation, thrusting engineers into the complicated process of critical decision-making on the various gray areas of privacy expectations and legal requirements.  For instance, is it really a matter for technical standards to be set by engineers whether a particular form of consumer consent should be opt-in or opt-out?

To that end, SIIA supports a more tailored effort, where NIST focus its efforts on cataloging, in a policy-neutral manner, how privacy engineers accomplish various privacy-by-design or information management processes.  This represents a pivot from what policy goals should be to how privacy engineering might achieve privacy goals that are defined elsewhere.

We value NIST’s technical expertise and interest in contributing to the shared goal of promoting privacy by design, and by developing a catalog to this end, NIST can make a significant contribution to the field by undertaking such an initiative.

David LeDuc is Senior Director, Public Policy at SIIA. He focuses on e-commerce, privacy, cyber security, cloud computing, open standards, e-government and information policy. Follow the SIIA public policy team on Twitter at @SIIAPolicy.

A Short Primer on Hiring for Sales Positions

I heard an interview last night with none other than Hugh Grant—yes, he has a new romantic comedy coming out—and he spoke fondly about his weekly chats with his “evil banker” brother in New York. “It’s never about now; it’s always little jokes from our childhood…I think life was sort of more vivid then.”

Hearing that reminded me of a Q&A I read in The New York Times this summer with Logan LaHive, CEO of Belly, a customer rewards business. He was asked about how he hires. “In my first conversation, I don’t start by asking people to tell me about their work history. I just ask them to tell me their stories, literally starting with their childhood. Where did you grow up? What motivates you?”

LaHive knows the value of finding people who can sell. “I tell people that ultimately there are two areas of focus when you’re trying to build a company—building and selling—and you need to be great at one or both. And so I tell people that learning to sell is key, and it’s an area that I don’t think most young people always value enough.”

Finding good sales people seems to come up at every sales session I attend. Knowing this, SIPA decided to be blunt about it at next month’s Business Information & Media Summit and call it, Hiring the Best Sales People (4:30 p.m., Monday, Nov. 10). Bobby Edgil, director of sales for BLR, will lead.

“Recruit, select, train, manage, motivate,” he said. explaining his steps for adding new sales reps. Which of the five is the toughest, he was asked. “Select. I just want you to be the rep that I interviewed,’” Edgil added.

He doesn’t like candidates just out of college, preferring that they “skin their knees” a bit. He loves school teachers as sales prospects—”they’re always bright, have worked their tails off for not a lot of money and are very process-oriented.” One of his best sales managers had worked as an English educator for 22 years. (In an interview I conducted later in the day, Lorna Fenimore, COO of Multipub, told me that she was a math teacher before joining Multipub and they have had success hiring other teachers.) Edgil spoke of the 3-foot rule for meeting good candidates. Who are you coming into close contact with during the course of the day?

My colleague Patrick Angell in London recently posted a great interview with Raoul Monks of Flume Training about selling and hiring. Monks spoke about how the skill sets for sales managers have changed and thus so has what you must look for.

“Sales people need to act as trusted advisors and be prepared to challenge conventional client-thinking in a collaborative and authentic way that achieves client results,” Monks said. “However many sales teams are simply not doing this and the problem often lies with the fact that they are not empowered to do so.

“Today’s sales manager needs to enable their sales team to act and perform in the way that will make them stand out in the right way. This means taking a different approach to sales management—one that is more focused on helping the sales team behave in the right way and have the right drivers, rather than just looking at short-term results.”

It’s easy to understand why actors are also considered a deep pool of sales talent—just watch Grant’s easy-going and persuasive nature. Andy Swindler, president of Astek—he’ll present a session titled Search Engine Marketing Update at BIMS—has always had “a rich culture of actors on staff.” It dates back to his involvement with theater and the pipeline he keeps. But he also said that your business requires a certain culture to make it work.

Actors “need the flexibility to run to an audition at the last minute or work remotely for a few weeks while at a gig,” he said “Our [relationship] evolved naturally over time, but is now one of our most reliable recruitment engines since actors are hard-pressed to find this kind of flexibility elsewhere.”

Ronn LevineRonn Levine began his career as a reporter for The Washington Post and has won numerous writing and publications awards since. Most recently, he spent 12 years at the Newspaper Association of America covering diversity, Newspaper in Education, marketing and leadership before joining SIPA in 2009 , and then SIIA in 2013.

IIN Member Profile: John Edeson, Product Manager, Dow Jones, London

IIN: What is your current role at Dow Jones?
JOHN: I’m a product manager for Factiva, a global collection of licensed news, web content, and company data from thousands of publishers, in 28 languages, from nearly every country worldwide. It’s Dow Jones’ flagship business information product. It was originally a news archive but now it’s much more than simply ‘news’. It’s all about adding value to content: providing alerting and newsletter tools, as well as company profiles and executive information.

And you’re based in London?
Yes, I represent the Factiva product team in Europe. I work on product enhancements, making Factiva better and smarter, getting you to the information you need, more quickly. Dow Jones, which is based in the U.S., has around 5,000 staff, including 2,000 reporters and editors, working across all our publications and services including The Wall Street Journal, Dow Jones Newswires, Barron’s, MarketWatch and Financial News.

I assume that Factiva has changed a lot over the years.
There’s been a huge growth in the information universe. Factiva started as a joint venture between Reuters and Dow Jones. In the past, we carried content mostly from newspapers and magazines; now as journalism has changed we also carry social media, blogs, pictures and video.

How people interact with the content has also changed. The original products were heavily text-based and people would just read articles and look at headlines—many wouldn’t email content at all. Today many of our users don’t have time to read so much news, so they like to see analytics and charts explaining the content, and they want to share it with other users. So it’s about providing the content on a platform for users to digest it however they want to—that could be, say, a telecoms company employee reading a newsletter about market trends on their desktop, or a banker receiving research notes on their mobile device.

How is Factiva set up?
From a news point of view everything is categorized—our content set is licensed and curated by our in-house licensing team. Content goes through what we call source processing where we analyze the content of the article, identifying elements such as companies, regions, subjects, industries, executives and authors. We tag the article up; through this metadata the content becomes more searchable. Free search engines, which don’t tag content much, can often show false hits, and provide little quality control over the content they show.

Are there subscription choices?
We now offer a wider range of subscription models—either for Factiva as a standalone product, or packaged with other Dow Jones products, such as Risk & Compliance. Firms both large and small subscribe to Factiva. The product is seen as a one-stop shop for business information needs, addressing areas where other search tools can be insufficient—a range of quality content, organized and licensed, in a secure environment.

You still use the term subscribers. Some companies are saying members now.
Yes, we sell subscriptions, but we encourage the idea of a community of Factiva users, of information professionals. More than ever, we are listening to our users, to help us provide the product and service they want.

In fact, we recently held Factiva focus groups in different parts of the globe, including ones I’ve attended in London and Frankfurt. We’ll get maybe a dozen users in the same room, and I take a back seat. They’ll look at the recent enhancements we’ve been working on, what the users like about Factiva or want to see more of, and the challenges they face when they’re searching for information. The attendees come in person, and it’s one way of ensuring that our product enhancements are customer-driven. That makes it special for us. I also get daily feedback from customer service or from our sales teams, but to have users of our product sitting in front of you talking about functionality and efficiency, there’s really nothing better.

It’s not hard to get them to come to these sessions?
Well, a free lunch helps! But seriously, they appreciate these forums. There are things they really want to see happen. It’s a useful forum for the information industry, to meet people, exchange ideas, and discuss common challenges. The sessions are product and information landscape-focused and take maybe half a day.

What is your general audience at the sessions like?
We get a range of attendees from many different industries, as the information landscape has continued to change—such as banking, insurance, media, PR, and the public sector. We’ve also had success with less obvious organisations such as gaming firms and even football teams.

Quite a difference from when you started.
When you work for the same company for 14 years, you see a lot of changes. But it has always been fascinating. One constant has been that people always need good quality information, quickly, which is where Factiva comes in. Our range of content has increased dramatically, as user-generated content becomes increasingly important to users—we recently brought curated social media videos into Factiva, provided by sister company Storyful.

Linking all the data is a challenge in itself; it’s not just about showing a headline and letting someone read an article. We’re teasing out all in the information within that article, and linking it to other relevant content. We are taking users on a journey, finding what they were looking for, and showing them the undiscovered.

How has IIN been for you?
At the Digital Media Innovation conference I went to back in April, I was impressed at the range of companies represented. That’s what I like best about it. You have bigger and smaller organizations together, where you can discuss challenges and opportunities. I’m certainly looking forward to the October 22 conference.

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