SIIA Alert: Government Shutdown Looming — How Government Contractors Should Prepare

With Congress and the President seemingly at loggerheads over federal spending, there is an increasing possibility that the federal government will shut down on October 1 when the funding for the current fiscal year expires.   While we’ve been down this road before, each of the last 3 years for example, prudent business planning suggests that government contractors should be preparing themselves in the event there is a shut down.

What’s the status?  Congress has failed to enact any of the 12 annual appropriations bills for FY 2014 and the current fiscal year funding is set to expire at midnight on October 1, meaning funding for the entire federal government is at stake.  On September 20, 2013 the Republican-controlled House of Representatives passed a continuing resolution (CR) to fund the government through December 15.  Also included in this legislation was language defunding the so-called Obamacare health care plan.  The Democrat-controlled Senate is expected to strip the language defunding Obamacare and send the bill back to the House.  This sets up a potential gridlock situation and it is unclear if either side is willing to budge.

Why does this matter?  As a government contractor you need to be prepared in the event of a shutdown, since funding for many if not all of your current contracts may be affected.  Your employees are reading the news and they know the potential and they want to know their leadership is making contingency plans.

What should you do?  OMB has sent a memo to government agencies telling them to prepare for a shutdown and prudent business planning suggests you need to be ready too.  Here’s a quick checklist of things you should be doing and thinking about related to a potential shutdown:

  1. Be Proactive:  Don’t sit back and let the rumors swirl, take charge of the situation within your company.
  2. Communicate:  Communicate honestly, early and often with your employees about what you know and what you expect will happen if the government shuts down.  Make sure your company speaks with “one voice.” This will keep misinformation (i.e. rumors of furloughs and layoffs) to a minimum.
  3. Understand Your Contracts:  Review your current contracts to understand which will be affected in the event of a shutdown and which will continue.  Projects funded by revolving funds for example won’t be affected.
  4. Gather Intelligence:  Gather as much intelligence as possible by talking to industry partners and trade associations and having your engagement managers talk to their contracting officers and COTRs, i.e. the client.
  5. Set Up a War Room:  Set up a formal process inside your company to monitor developments related to the potential shutdown, a “war room” if you will.  Be ready to kick it into high gear if a shutdown occurs.

Let’s all keep our fingers crossed and hope that Congress and the President are able to work out an agreement that keeps the government open and operating beyond October 1, while preparing yourselves for a potential shutdown through effective communication with your employees and smart business planning. Contact me at mhettinger@siia.net or (202) 789-4456 with any questions.


Michael Hettinger is VP for the Public Sector Innovation Group (PSIG) at SIIA. Follow his PSIG tweets at @SIIAPSIG. Sign up for the Public Sector Innovation Roundup email newsletter for weekly updates.

Webinar: The Factors That Drive High Performance Product Teams

In early 2013, AIPMM, IPMA, IIBA Chicagoland, PDMA, and Planbox  with the support of the SIIA sponsored a global study of product team performance which was developed and conducted by Actuation Consulting. The survey examined the interactions of Product Managers, Project Managers, Program Managers, Business Analysts, User Experience Professionals, Engineers and others actively involved in product development projects.

Listen to this pre-recorded webinar to learn how to improve your product team performance.

Presenters
Greg Geracie
President, Actuation Consulting

Click here to view the executive summary or to view the complete report click here.

 

SIIA Urges US Postal Service Board of Governors to Refrain from Exigent Rate Increase

In a letter yesterday, SIIA urged the US Postal Service’s Board of Governors to refrain from moving forward with an exigent rate increase on periodicals. SIIA sent the letter in response to signs that the board may increase the postal rate by 7-10% when it meets next on Sept. 24-25.

SIIA believes simply that there will not be any positive return from the filing of an exigent rate case. While there may be a short term increase in revenues, this action will force mailers in all classes of mail to take action to reduce their postage expenses.

Recently SIIA surveyed its members, to better understand how their mailing habits would be affected by postal rate increases. SIIA’s members publish more than 600 print periodical titles and mail about 800 million magazines and newsletters each year. SIIA and it’s newest division, ABM, represent about 15% of the Postal Service’s periodicals class.

The survey results support our overall position in opposition to an exigent increase. Two thirds of respondents said they would reduce mailed periodicals by an average of 11% if postal rates increased by 7.5%. If rates increased by 10%, nine out of 10 of our members say they would reduce mailed periodicals by about 13%. Even if rates increased by less than 7.5%, our members would still reduce their mailings. Since we mail in all classes of mail to support our periodicals, mail volume in other classes of mail would be reduced as well.

SIIA has found that in the long run, an exigent rate increase will reduce, if not eliminate, any increase in revenues. It is very likely that the lost mail volume will never return.


Michael Hettinger is VP for the Public Sector Innovation Group (PSIG) at SIIA. Follow his PSIG tweets at @SIIAPSIG. Sign up for the Public Sector Innovation Roundup email newsletter for weekly updates.

Public Sector Innovation Roundup

Potential Government Shutdown Looms Large: With Congress back in town, the talk of a potential government shutdown has really picked up in the last few weeks. House Speaker Boehner put together a short term continuing resolution to fund the government through December 15th, with a companion resolution to defund Obamacare but was forced to pull it from the schedule amid concerns by some republicans that the Obamacare provision was not included in the bill itself. That puts the issue back to the drawing board with less than two weeks to go before the end of the fiscal year. It seems like the situation is changing daily or in some cases hourly as Speaker Boehner and other leaders in Congress try to find a way to avoid a shutdown while battling over Obamacare, spending cuts and the debt ceiling. Reuters has a good report from Wednesday on the latest plan.

NIST Recommends Not Using NSA-Influenced Standards: The National Institute for Standards and Technology is now strongly recommending against using encryption standards that leaked documents show were effectively weakened by the NSA. NIST has also now launched an effort to revise the standards, published in Special Publication 800-90A, 800-90B and 800-90C, by reopening them for comment. The original standards were published in 2006. FCW has a good report.

DOD to Mandate Move to Enterprise Email: DOD CIO Teri Takai, in a memo to component agencies on September 5th indicated that the time had come for them to stop running their own email systems and move to an enterprise environment. According to the memo, components have 120 days to draw up plans to migrate their current email to enterprise email. Prior to the memo, DOD agencies had been allowed to make their own determination as to whether or not they would move email to the department’s private cloud, operated by DISA. DOD has potentially more than two million email users. Here’s Takai’s memo.

Obama to Nominate New Deputy Director for Management: President Obama finally got around to announcing a new Deputy Director for Management at OMB, a position that has been filled in an acting capacity by Federal CIO Steven VanRoekel since May when Jeff Zients left the government. The nominee, Beth Cobert, comes to the Administration from McKinsey and Company where she has been for nearly 20 years. On another personnel note, Zients is already on his way back into government, being named as the replacement for Gene Sperling as Director of the National Economic Council. Here’s the latest on the Beth Cobert announcement via Federal Times.

New CIOs to be Nominated for DHS and FEMA: FCW is reporting that President Obama is set to name Luke McCormack, currently CIO at the Justice Department as the new CIO at DHS and Adrian Gardner, currently CIO at NASA Goddard as the CIO at FEMA. McCormack would be filling the spot left vacant earlier this year when Richard Spires left DHS amid some confusion over the reasons for his departure. Here’s the FCW report: http://fcw.com/articles/2013/09/17/mccormack-gardner-dhs-cio.aspx

GSA Official to be FTC CIO: In other personnel news, Bajinder Paul, currently Deputy Associate Administrator in GSA’s Office of Citizen Services and Innovative Technologies will be leaving GSA to become CIO at the FTC. A long time government technology official, Paul had previously been CIO at the OCC and Deputy CIO at HUD. Fedscoop has the scoop.


Michael Hettinger is VP for the Public Sector Innovation Group (PSIG) at SIIA. Follow his PSIG tweets at @SIIAPSIG. Sign up for the Public Sector Innovation Roundup email newsletter for weekly updates.

SIPAlert Daily – ‘You have to care about what people want’

Speaking about the changes that journalism has undergone, former Atlanta Journal-Constitution government and public affairs editor and current George Washington University professor Al May said that when they first told him that he had to put his email address at the end of his story, he was flabbergasted. “I’ll be deluged,” he thought. “Instead,” he laughed, “it was, ‘Is anybody out there?’”

I think any writer in today’s age has wondered that at times. Why am I hearing from people on this topic and not that one? The story on that one is better! It used to be, said Geneva Overholser, Pulitzer Prize winner and former director of USC’s Annenberg School of Journalism, that journalists published what they thought the public needed to know. Now the mechanisms are in place to find out.

“Fundamentally, journalists do need to care about what [their audience] is interested in,” Overholser said. “You have to care about what people want.”

The occasion for this discussion was a talk this week at GWU’s School of Media and Public Affairs on Reinventing Professionalism: Journalism and News in Global Perspective. How do we maintain that level of professionalism for journalists in this new age when everyone is a writer? People may not want to pay for great journalism, but they probably won’t pay for bad journalism either. May’s story—plus the ensuing discussion—led to one of today’s fundamental questions: Are we trying hard enough to find out what our audience wants?

Specialized publishing has the advantage of a niche community that you are helping to foster with resources and information. Building that community and providing it a forum then becomes a huge factor. How are you listening to your audience? Are you getting comments from articles or blog posts? Are you testing? Are you talking to them at your live events and through social media? Are you monitoring Twitter? Do they have their own forum? Are you surveying at the end of webinars? It’s probably worth an incentive or two to get that feedback.

The panelists still believe in the power of good journalism. However, they did wonder aloud, “How do you make that part of someone’s everyday routine?” Columbia Journalism School Professor Michael Schudson said he was surprised that when he visited a music school, they were not just teaching musicianship. They were also teaching entrepreneurship. It’s something journalism can learn from, he said.

“It’s still a great moment to be a journalist,” Overholser said. “I don’t think professionalism has been undermined [by citizen journalism].” You would just hope that people will realize the value of “having a professional journalism source as part of their daily diet.” This is also part of the reason that building your mobile business becomes essential. If you are to succeed at supplying a “daily diet” to your community, then it has to look appealing on every platform.

Overholser said that the most important element today is the “collaboration between journalist and reader.” Do they trust us? Are we telling them what they need to know? Do they follow you? It may just be that the definition of good journalism has changed. Yesterday it was more about ethics and fancy prose. Today, good may just mean helpful.

She ended by using a Churchill quote to defend journalism: “It has been said that democracy is the worst form of government except all the others that have been tried.” Journalism may not be perfect any more—indeed, citizen journalism can make us cringe at times—but it’s still what some of us signed up for and remain passionate about. Nobody said it was going to be easy.

 

To subscribe to the SIPAlert Daily, create or update your SIIA User profile and select “SIPA interest.”


Ronn LevineRonn Levine began his career as a reporter for The Washington Post and has won numerous writing and publications awards since. Most recently, he spent 12 years at the Newspaper Association of America covering a variety of topics before joining SIPA in 2009 as managing editor. Follow Ronn on Twitter at @SIPAOnline

SIPAlert Daily – Guidelines for your paywall strategy

One day, the Toronto Star newspaper launches a paywall—a “new paid digital subscription program that will allow readers to receive full access to all of the award-winning content on our website across all devices…” says publisher John Cruickshank. Another day, the San Francisco Chronicle drops its paywall after just two months. “The SFChronicle.com site will continue to provide readers with an online version that replicates a newspaper experience and reflects the changes in the news…”

This summer, the Sun, Britain’s largest newspaper, launched a new digital subscription package that turned their website into a paywall, where you have to take out a membership to access. It was called exciting at the time. Two days ago, it was called “disastrous” in a blogpost in The Guardian. (Monthly site visits down by 62.4% from 37.3m visits in July to 14.4m visits in August.) Something about codes in the newspaper that could be redeemed sounded way too complicated.

In specialized publishing, the landscape is also varied. Joe May of Pro Farmer told me that they are going to offer more free content in hopes of lead generation. Others prefer to keep most of their content behind a wall/gate/enclosure. Regardless, you can see that there is no consensus on what works best. After an excellent discussion on the SIPA Member Listserv a couple months ago, Molly Lindblom, principal of Business Transformations, adeptly and kindly wrote up the following: 

A Guide to Formulating Your Paywall/Free Content Strategy

1. Define the objective. Are you trying to drive traffic to support an ad model? Generate leads? Upsell? Build a community? Lots of ways to go. Defining your objective will help you determine your strategy and ways to measure success. Let’s go with Generating Leads.

Strategies:

- Consider your target. A high level decision maker (VP,CEO, CFO) may require a different offer such as a white paper or strategic industry analysis, etc. A director/manager may find news or analysis on a very specific topic rings their bell.

- Require something in kind. Contact info (name, title, company name, email) and/or other commitments such as spending 10 minutes on a call to provide feedback on a new product or answering a five-question survey. Not only does this help you achieve your goals, it’s a way to reinforce the value of the content that is being given away and moves the sale along.

- Don’t let them get their fill through a freebie. Limit free trial duration and restrict content access. There needs to be incentive to purchase.

- Build awareness/drive traffic. Email, SEO/key words and highly targeted paid Google ads are just a few ways to do this.

- Name it well. The name should reinforce the value of paid vs. free. A few options:

** Levels: Silver, Gold and Platinum or Value vs. Premium 

** Description: Today’s Headlines vs. In-depth Analysis 

** End Benefit: Quick Tips vs. Insight

- Always brand. Include your brand—such as MDM Premium. If you get nothing else, you will build brand recognition.

2. Define next steps. Sales or customer support should follow up on leads within a few days if not same day so they don’t go cold. Sign up for a free offer is an indicator of immediate need for your content. If you are entirely marketing driven, nurture the lead to build knowledge of your offerings, benefits and special incentives. This can be time consuming but it generally pays off.

3. Metrics. Make sure you have a measurable goal so you can determine what worked/didn’t work (opens, click throughs, time spent on site, bounces, leads generated, alignment of leads with target market, content accessed, sales driven) so you can determine how to modify your campaign going forward.

 

To subscribe to the SIPAlert Daily, create or update your SIIA User profile and select “SIPA interest.”


Ronn LevineRonn Levine began his career as a reporter for The Washington Post and has won numerous writing and publications awards since. Most recently, he spent 12 years at the Newspaper Association of America covering a variety of topics before joining SIPA in 2009 as managing editor. Follow Ronn on Twitter at @SIPAOnline

Intellectual Property Roundup: The Latest IP Policy & Enforcement News

Enforcement News

Kim Dotcom’s Mega-Lawsuit Could Make Him a Multi-Millionaire Again (Wired)
MegaUpload founder Kim Dotcom filed a seven-figure lawsuit against the New Zealand government over the 2012 raid on his mansion, and the electronic spying that preceded it.

Aereo Claims DC Injunction Doesn’t Affect It (GigaOM)
Broadcasters and upstart streaming TV service Aereo are skirmishing in Boston over whether an injunction issued in DC against another streaming service should affect Aereo. Aereo claims the two companies’ technology are not the same, and that the DC ruling misunderstands copyright law.

Fashion Designers Look to Patents to Fight Knockoffs (Reuters)
Because U.S. copyright and trademark laws often do not apply to new, logo-free designs, fashion designers are applying for design patents — patents that protect the way something looks — to protect clothing and other accessories from being targets for knock-offs.

MPAA Report Says Google, Other Search Engines a Major Gateway to Piracy (Los Angeles Times)
A study released by the Motion Picture Association of America alleges that search engines are making it too easy for consumers to find pirated content online, even when they’re not looking for it. The MPAA says it found no evidence that the change Google made to its algorithm last year to take into account the number of copyright takedown notices a site has received affected search-referred traffic to illegal sites.

IP Policy News

Senate Judiciary Chairman Crafting Bill to Combat ‘Patent Trolls’ (The Hill)
Senate Judiciary Committee Chairman Patrick Leahy plans to introduce legislation in the coming weeks to limit frivolous patent lawsuits.

Expanded Anti-Piracy Bill Hits Russian Parliament (RIA Novosti)
A new bill allowing for websites to be blocked if they contain any copyright-infringing content was introduced in the Russian parliament, expanding an earlier law against film piracy that was met with considerable public outcry.


Keith Kupferschmid is General Counsel and SVP, Intellectual Property Policy & Enforcement at SIIA. Follow Keith on Twitter at @keithkup and sign up for the Intellectual Property Roundup weekly newsletter here.