Many media brands started out as print publications, but now encompass a range of live events and digital media, covering web, mobile, social media, webinars, email newsletters and more. Advertising clients expect bespoke multi-channel solutions, but how can you prove the total reach of your media brands and the value and influence they have with a high quality audience?
ABC, the industry-owned body for media measurement in the UK, has developed two new certificates that are designed to help media owners prove the reach of their brands across multiple channels. Alden Arnold of ABC explains how they work and what the industry reaction has been…