Reena Mistry of Adestra picks out the insights for publishers on winning subject lines from their analysis of over 2 billion emails.

“How many times have you spent hours (days?) carefully crafting an email, building in brilliant calls to action, and arranging your graphics “just so” only to tack on a subject line at the last minute, without much consideration to how it might affect your campaign? If you’re like many marketers, you’ve done it far too often. [Read more...]