Email marketing, while not as fashionable as social media, is still the mainstay for many publishers and event organisers, with better sales conversion than many other channels. But amid the deluge of customer inboxes and growing tendency for mobile triage, how on earth do you stand out?

Email marketing experts Adestra have analysed over 2 billion emails to identify the key words in subject lines that lead to more opens and clicks. Their latest findings show that some traditionally strong keywords for events and publishing are now worn out. Here’s my top 12 insights… [Read more...]