How hard is your website working for you, and are the right people reading the content? When you don’t have a registration paywall, how do you know who is viewing it and whether they are good prospective customers? And which of your marketing campaigns are driving the quality traffic?

Lead Forensics, who are a silver sponsor of the SIIA Digital Content & Media Summit, have developed some clever techniques that are valuable to publishers selling subscriptions and event organisers selling tickets.  Here they explain more about the science of smarter lead generation. [Read more...]