We are excited about our partnership with the InfoCommerce Group to produce DataContent 2012, coming up October 9-11 in Philadephia. The conference will focus on discovering the next big thing in publishing: The intersection of Data, Community and Markets at DataContent 2012. As we lead up to the conference, we will be highlighting posts from the InfoCommerce Blog which focus on the issues and topics we will be discussing at DataContent 2012. Enjoy!
Big Data: A Long Way from Plug-and-Play by Nancy Ciliberti
One of the key markets for all the new big data analytics providers is marketers themselves, a group that should be a natural for turning deep customer insight into increased revenue. But are they ready?
Well, according to a study by Columbia Business School and the New York American Marketing Association, although nearly all (91 percent) of marketers value and want to make data driven decisions, 29 percent report that their marketing departments have “too little or no customer/consumer data.” Thirty nine percent of the marketers surveyed said their data is collected too infrequently and “not real-time enough.” Two in five marketers admit that they cannot turn their data into actionable insight and about an equal number (36%) report that they have “lots of customer data,” but “don’t know what to do with it.”
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This blog post is brought to you by the InfoCommerce Group (ICG). ICG and SIIA are teaming up to bring you DataContent 2012, scheduled October 9-11 in Philadelphia. Please visit the website details on the conference schedule, speakers and registration.
Katie Carlson is Program Manager for the SIIA Software Division.