Ed Tech Opportunities in China

The large population and growing attention to education make China an enticing and interesting market for education technology expansion. SIIA’s recent webinar on China  outlined opportunities and challenges associated with entering this market.  Thought leaders Charles Callis(Vice President, Waterford) , Chris Livaccari(Associate Director of Education and Chinese Language Initiatives, The Asia Society) and Jim Teicher(President,  Cybersmart! Education Company) spoke in depth about their experiences with the Chinese market and country.

Five takeaways from the webinar:


  1. Do not think of China as one homogenous market. The country is geographically diverse, and each region is, in effect, its own market. In addition to geographical segmentation, there are differences between schools and grades, as well as between institutions and informal learning outside of school. Much of the purchasing is done on a local level, and large scale purchases by provinces is not common.

  2. English language learning is a huge market in China. There are approximately the same number of English speakers in China as there are in the US.  China and the United States are becoming more intertwined and shared language exchange is key in the view of many Chinese.

  3. Among the biggest drivers in the Chinese market are parents. With the one child policy and other cultural norms, it is common that parents will invest their own resources heavily in their child’s education.  These investments include private schooling (in the US and China) as well as heavy investment in after school study tools and programs.

  4. Tablets are increasingly popular in China because of their lower price point and enhanced capabilities, but infrastructure is the more challenging part of the equation.  Finding quality content to place on the tablets is increasingly important.

  5. In the near future, 70% of the population of China will be urban, causing stress on city schools and infrastructure and forcing options for distance and computer-based learning to become more common.

 

The SIIA Global Working group produces country specific webinars on a regular basis to expand SIIA members’ knowledge of global trends in education.  Any SIIA member interested in learning more about the China market or any prior spotlight country should visit our webinar archive.

 

 


Lindsay HarmanLindsay Harman is Market and Policy Analyst for the SIIA Education Division.

SIIA Weighs in on China’s Trade Practices at Issue at USTR

Today, SIIA filed the comments with the United States Information Technology Office (USITO) in the annual review of China’s compliance with its accession commitments to the World Trade Organization (WTO). The review is held by the United States Trade Representative (USTR).

The comments cover a broad range of concerns on the part of the US tech industry aimed at improving trade and investment in China, including China’s indigenous innovation policies, intellectual property rights, market access and technical barriers to trade, national treatment, communications services and commercial Internet regulations.

The annual USTR review provides USITO and its members an effective means to recognize areas where progress has been made, to raise issues of concern and suggest approaches to resolve areas of disagreement with China’s government over implementation of its WTO agreements.

USITO is the leading independent non-governmental policy organization focused on the technology industry in China. USITO acts as the joint office in China of several U.S.-based trade associations representing the high-tech industry, including SIIA, the Information Technology Industry Council, the Semiconductor Industry Association, TechAmerica and the Telecommunications Industry Association.

I will be testifying on behalf of SIIA and USITO at the USTR’s hearing on these issues on October 3, along with Jimmy Goodrich, Director of Global Policy at the Information Technology Industry Council (ITI), and Brian C. Toohey, President & CEO of the Semiconductor Industry Association (SIA).


Mark MacCarthy, Vice President, Public Policy at SIIA, directs SIIA’s public policy initiatives in the areas of intellectual property enforcement, information privacy, cybersecurity, cloud computing and the promotion of educational technology. Follow the SIIA Public Policy team on Twitter at @SIIAPolicy

China’s Utility Model Patent System: A Perfect Storm for Patent Trolls

In testimony at today’s House Subcommittee on Intellectual Property hearing on international intellectual property enforcement, Victoria Espinel, the US Intellectual Property Enforcement Coordinator, made reference to “unexamined utility model patents” as a problem in the Chinese patent system.

Chairman Bob Goodlatte also raised the issue in his opening statement, noting that it is “problematic” when “a country grants many low-quality or “junk” patents to local companies, so that they can sue American companies and get rich quick. Many of these are utility model patents that go through minimal review and lack real inventiveness.”

It is good news that the Administration and the Congress are focusing on this. A recent Washington Post story highlights the problem.  It looks as if China is about to recreate the patent troll problem we are struggling with here in the United States.  The Post story puts the problem this way: “ Small companies that take on bigger firms in questionable patent cases have become known here as “patent cockroaches,” a play off the U.S. term “patent trolls,” used to describe companies that make money primarily by hoarding flimsy patents and suing others.”

A recent report from Thompson Reuters describes how this lesser-known part of China’s patent system works. It is intended to apply to incremental improvements that change the shape or structure of an object.  It is typically used for electronic or communication devices but software implemented inventions have also been issued as utility model patents.

The problem is that it is too easy, cheap and quick to get these patents.  As a result, they are often of low quality.  Despite this they carry with them the same arsenal of remedies as higher quality invention patents do, including substantial fines and even injunctions.

The threshold of inventiveness is lower for utility model patents.  As compared to prior art, an invention patent has “prominent substantive features and represents a notable progress;” while a utility model patent merely has “substantive features and represents progress.” As a result it is more difficult to invalidate a questionable utility model patent. And there is no mandatory examination upon filing an infringement action.

The utility models are issued without substantive examination typically in under 6 months (3 months is the target) Utility models are 20% cheaper than invention patents to obtain.

Because of these attractive features utility model patents are growing quickly.  Most of these are owned by Chinese individuals.

A few problematic cases have already surfaced. Several years ago, the French company Schneider lost a utility model suit in China, costing them a $23 million settlement. A patent infringement case was filed on July 30, 2012 involving a utility model against Apple by Mr. Lee of Taipei in Zhenjiang Immediate People’s Court.  The case involves Facetime.

The situation is ripe for abuse.  Since 2008, well-known non-practicing entities have begun to establish a presence in China. It is only a matter of time before the patent troll problem burst out there and by then it will be too late to prevent the damage these.

We know the extent of the problem here.  A recent study by Boston University faculty members James Besen and Michael Meurer suggest that the economic loss from patent trolls reached $29 billion in 2011. We don’t need to recreate this problem in the world’s second largest economy. The time is now to begin consultations with industry and other governments to investigate remedies to this potential problem.


Mark MacCarthy, Vice President, Public Policy at SIIA, directs SIIA’s public policy initiatives in the areas of intellectual property enforcement, information privacy, cybersecurity, cloud computing and the promotion of educational technology. Follow the SIIA Public Policy team on Twitter at @SIIAPolicy

Data security and mobile privacy are front-burner in Washington

Congress has resumed and as expected, turned significant attention to several key technology issues. Data security and mobile privacy have emerged as front-burner privacy issues, with multiple hearings expected on the topics in the next couple of weeks. On mobile privacy, the Senate Commerce and Judiciary Committees are jockeying to take a lead on what is ultimately a split-jurisdiction issue. Sen. Al Franken’s (D-MN) Judiciary Sbcmte. on Privacy Technology and the Law has its hearing scheduled for May 10, while Commerce Cmte. Chairman Jay Rockefeller (D-WV) has announced his intention to hold a hearing but has yet to confirm the date. While the makers of mobile operating systems (notably Apple and Google) have received the most attention on this issue so far, heavy focus is likely to shift to the app developers who have been collecting most of the location data.

Similar to recent focus on mobile privacy, the data breach attention is the result of a closer look at industry practices–with Sony’s recent PlayStation data breach in the spotlight. House Subcommittee on Commerce, Manufacturing and Trade Chairman Mary Bono Mack (R-CA) noted that the incident reinforced her “long-held belief that much more needs to be done to protect sensitive consumer information.” In announcing a hearing on the issue Wednesday, she also said she plans to introduce legislation soon to provide consumers with necessary additional safeguards.

Also this week, SIIA President Ken Wasch will be testifying before the U.S. China Economic Security Review Commission Hearing on IP Rights and Indigenous Innovation, and the House Judiciary Sbcmte. hearing on ICANN gTLDs. Steve Metalitz will be testifying on behalf of SIIA and other members of the Coalition for Online Accountability. And on the West Coast, the California legislature will be holding the first state hearing on proposed “Do Not Track” legislation.

As the Administration works to complete its cybersecurity review of the Federal and critical information infrastructure, SIIA sent a letter to Administration officials last week urging for a robust partnership between the government and private sector and making additional recommendations to help the government keep pace with the ever-evolving challenges of protecting the nation’s online systems, networks and data.

For SIIA policy updates including upcoming events, news and analysis, subscribe to SIIA’s weekly policy email newsletter, Digital Policy Roundup.