SIIA: Software & Information Industry Association

Amid the flurry of recent federal policy activity around education and the role of technology, SIIA’s successful 2010 Ed Tech Government Forum seems a distant memory.  A record 100 SIIA members participated in two full days of discussion with national education leaders on topics critical to the education sector. 

2010 Conference Photo Album & Session Summaries 

Among the highlights were U.S. Secretary of Education Arne Duncan’s first speech focused on technology. 

The Secretary challenged SIIA member publishers and developers of technology-based educational interventions:  “As providers of educational products and services, you have a huge impact on—and share a huge stake in—the success of America’s students. So, I ask you to join the great endeavor to not just reform education but to transform it. I challenge you to put your talent and ingenuity to work to equip 21st century students with 21st century skills.”

And the Secretary laid out the opportunity:  “As research gives us new insights into how today’s students learn, and technology enables us to respond as never before, you can help lead the way in providing a model for 21st century learning.”

The Secretary spoke at a joint forum before members of SIIA and the Association of American Publishers (AAP).  SIIA and AAP issued a joint statement to “support the voluntary Common Core State Standards Initiative for education and its implementation through our members’ development of instructional, curricular, professional development, assessment and other resources, both digital and print, that align to the standards and are necessary for the teaching and learning of those Standards.”            

The Forum also featured visits to 200 Congressional offices to advocate for federal school technology with partners CoSN, ISTE and SETDA representing state and local educators and administrators. 

SIIA members can review summaries of all the conference sessions, including on Race to the Top and i3, Title I and School Improvement, the Obama College Initiatives, ESEA reauthorization, Common Core implementation, and Government OER Initiatives.

In the last few weeks, federal and state officials have introduced a plethora of plans and proposals with implications for education and the role of technology that is perhaps unprecedented in scale and scope.  The latest is the “National Broadband Plan: Connecting America” released today by the Federal Communications Commission (FCC), in response to a Congressional request in the Recovery Act a year ago.  The others: the National Education Technology Plan, titled “Transforming American Education: Learning Powered by Technology” released two weeks ago,  the Obama Administration’s ESEA “blueprint for reform” and the NGA-CCSSO Common Core standards, not to mention the final Investing in Innovation (i3) rules.  The timing is largely coincidental.  The question: What does it all mean?

A few observations specific to education technology and SIIA members:

-The Obama Administration (including the independent FCC) seems to view technology as an important means to educating our students to maintain our global competitiveness.

- The Obama Administration is proposing a new federal policy path to realizing that goal, proposing to increase the E-Rate, eliminate targeted DoED funding through the Enhancing Education Through Technology (EETT) program, infuse technology in other ESEA programs, and look to “supply-side solutions” such as investment in open educational resources (OER) and interoperability as well as potentially far-reaching regulation around copyright, technology standards, etc.

- It is unclear whether the Obama Administration’s vision for transforming education through technology is a priority or sufficiently backed by “demand-side” targeted federal policies and investments (i.e., those directly supporting educational agencies and teachers around technology) needed to help lead the nation’s education system in this new direction.

- It is less clear how the U.S. Congress, not to mention education leaders, will react in that their actions are largely need to legislate and enact these policies and recommendations.  For example, “Many of the FCC’s proposals are short on details, and lawmakers and the agency can accept or reject any number of the ideas.” 

A few examples of policies of potential concern that seek to expand the federal role on the “supply-side” around technology or change federal regulation:

- “When the Department of Education funds technology-based learning tools and resources, they should give priority to bids that will produce open resources, and the Department should identify and promote new business models that provide for sustaining and maintaining these resources.” (NETP, p.62)

- “The Department of Education with the Office of Science and Technology Policy should convene a cross-agency effort to create, publish, and maintain open standards for content, student learning, and financial data interoperability.” (NETP, p.73)

- “Congress should consider taking legislative action to encourage copyright holders to grant educational digital rights of use, without prejudicing their other rights. (NBBP, Rec. 11.4)

- “Whenever possible, federal investments in digital educational content should be made available under licenses that permit free access and derivative commercial use and should be compatible with the standards defined in Recommendation 11.1.” (NBBP, Rec. 11.2)

- “The U.S. Department of Education, with support from the National Institute of Standards and Technology (NIST) and the Federal Communications Commission (FCC), should establish standards to be adopted by the federal government for locating, sharing and licensing digital educational content by March 2011.” (NBBP, Rec. 11.1)

- “The U.S. Department of Education should provide a simple Request for Proposal (RFP) online ‘broadcast’ service where vendors can register to receive RFP notifications from local or state educational agencies within various product categories.” (NBBP, Rec. 11.13)

With regard to the Broadband Plan, reactions are mixed.  SIIA commends the FCC for a comprehensive National Broadband Plan recognizing the importance of ubiquitous high speed broadband access to our nation’s educational and economic health.  While many education ideas are touched on, we encourage the FCC and Congress to focus on those most appropriate and direct to the core goal: improving broadband access to schools and students necessary for learning in this digital age, including especially the raising of the E-rate cap.

Out of “The Good, The Bad, and The Ugly” of these plans and proposals, SIIA looks forward to working further with our members, policy makers and other stakeholders to create an appropriate and positive set of policies and investments needed to transform education through technology.

The National Governors Association (NGA) and the Council of Chief State School Officers (CCSSO) today released  the much anticipated, first official public draft of the K-12 standards as part of the Common Core State Standards Initiative.  The standards in (1) English Language Arts and Literacy in History/Social Studies & Science and (2) Mathematics are expected to be finalized in early Spring.  Initial reviews, as expected, are a mix of praise and skepticism.  SIIA notes the inclusion in the standars of student digital/media literacy, use of technology to enhance writing, and use of technology to visualize and represent mathematical concepts as important ways the standards reflect 21^st century learning, knowledge and skills. 

At last week at SIIA’s Ed Tech Government Forum, representatives from CCSSO, Achieve and the Council of Great City Schools presented to more than 150 publishers and developers about the Common Core timeline and impact on curriculum, assessment and publishers.  They noted the key role played by publishers and developers, as well as the extended timeline and investment that will be needed to transition to the new standards. 

SIIA, along with session co-host the Association of American Publishers, took that opportunity to release a joint statement to support implementation of the Common Core state standards:

“The Association of American Publishers (AAP) and the Software & Information Industry Association (SIIA) support the voluntary Common Core State Standards Initiative for education and its implementation through our members’ development of instructional, curricular, professional development, assessment and other resources, both digital and print, that align to the standards and are necessary for the teaching and learning of those Standards.  AAP, SIIA and our member publishers and developers look forward to the final approval and adoption of a set of Common Core Standards that ensure students gain the knowledge and skills necessary for their success in the 21st century. We expect the commonality of standards will reduce some burdens on our education system, resulting in enhanced opportunity for curriculum innovation and personalized learning to ensure all students are college and career ready.”

In so doing, SIIA and AAP affirmed that we and our member publishers and developers look forward to continued work with education agencies and other stakeholders to provide instructional resources aligned to state standards.  AAP and SIIA members collectively develop and publish a large majority of textbooks, software, online content, assessments and other primary and supplemental materials and related professional development used by educators and students in virtually all states and school districts across the country.