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How to grow your live events: 21 ideas for publishers from SIIA UK Issue Brief

Live events are a growing, and lucrative, activity for publishers, and face to face is holding its own in spite of the growth of online networking. However, many markets are crowded, delegates are busy and cash-strapped, and sponsors and exhibitors can be demanding. Plus there is a cultural challenge for publishing teams making the transition to live events.

SIIA UK brought together a group of event organisers on 4 September to listen to the experiences of Optimus Education and Newtrade Publishing, and swap their tips on developing profitable live events. [Read more...]

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Running successful live events: learning from other publishers

For many B2B publishers, live events are a growing revenue source, as even in the digital age, people like to meet and share ideas face to face. Earlier this year, the Specialist Media Insights Research showed that live events already account for 20% of B2B revenues. And publishers have a real advantage in creating quality content. But there are challenges as planning, marketing and commercializing live events requires different skills to traditional content publishing.

If you are contemplating expanding your range of live events, you’re sure to pick up some new ideas and practical tips from the expert speakers at the next SIIA UK Issue Brief on Wednesday 4 September in London.

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How to grow your live events: 21 ideas for publishers from SIIA UK Issue Brief

Running successful live events: learning from other publishers

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