Subscription revenue is the safe haven for many publishers, and with the growth of online and mobile subscriptions it has grown in complexity. At the Specialist Media Conference in April, expert subs marketers Sarah Aldridge from Dennis, Louise White of Briefing Media and Minal Bopaiah of US based Subscription Site Insider shared their advice on making subscriptions more profitable. Here’s their top 10 tips.
10 tips for selling more subscriptions from an expert panel
SIIA CEO Interview with Umberto Milletti, InsideView
What will the software industry look like in 3, 5, even 10 years from now?
Cloud computing and social media are the two very significant trends that will shape the future of the software industry for years to come. Core cloud applications (email, CRM, ERP, etc.) will become an “operating system” that nearly all companies will have in place. These business applications focus on workflow automation – bringing in process efficiencies – and are sufficient to run a manufacturing or process business. However, businesses are increasingly delivering services, where employee knowledge and intelligence are the keys to success. This is where social media, business intelligence and collaboration technology becomes relevant, and crucial. It is designed to make employees smarter and more effective, not just to automate their jobs.
