Digital Discourse / Archives for Data

How Cortera is Mobilizing Communities to Create Intelligent Networks

August 15, 2012 By

Jim Swift, President & CEO, Cortera

Jim Swift, President & CEO, Cortera, and opening keynote at DataContent, understands connection. He knows business is personal, and that risk management is not just data scores. Cortera is built on his vision of bringing the power of community to the commercial credit market so that credit ratings reflect the experiences that we all have with the businesses we interact with. He has built a place where the voice of small business can be heard, and at DataContent 2012 you’ll see how his “wisdom of the crowds” driven business works and why it’s giving industry incumbents a good run for the money.
During his keynote participants will learn:

  • How community-based information has transformed industries and served as a valuable intelligence base for analytics.
  • How community information asset development & usage are evolving as technology and communication advancements change the world around us.
  • The factors in building momentum in the community.
  • What future community-based assets will look like and achieve.

According to Jim, “these are exciting times to be a data geek. We’ve seen advances in computing power and communication that have enabled the creation, collection and dissemination of vast amounts of data. Now I think we will see an acceleration in innovation around analytics, where the data will enable interesting new solutions to old problems.”

For more information on this keynote, and DataContent 2012 visit the conference schedule.

Attend DataContent Oct. 9-11, 2012
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Meet Data Publisher Eric Jackson.

August 13, 2012 By

Meet a combative data publisher, Eric Jackson.  

Eric Jackson, CEO & Co-Founder, CapLinked

Eric Jackson, CEO & Co-Founder, CapLinked

As PayPal’s head of marketing from 1999 to 2004, Eric was a leading champion of that company’s mission to overhaul global currency markets. On this quest to make Internet history Eric had to combat the dot-com bust,  hordes of government regulators,

trial lawyers, and organized crime rings, and wage a fierce and ultimately losing battle with eBay – all of which he documented in the riveting The Pay Pal Wars: Battles with eBay, the Media, the Mafia and the Rest of Planet Earth.  

After this, Eric was battle tested and ready to enter the investment arena on the side of the David’s. His mission was to arm them with the same capability to raise and manage funds as the Goliaths. His startup, CapLinked, matches up entrepreneurs with private investors and provides them with a secure “deal room” to post news and updates on their startups. But its real power, and the reason it has garnered a 2012 InfoCommerce Model of Excellence,  is in marrying the transactional benefits of a marketplace with workflow tools that keep marketplace participants active and engaged.

We’re happy Eric didn’t put up a fight to join the Making Markets session. In fact, he’s eager to tell you how he is building not just a diy investor relations vehicle and marketplace for the deal ecosystem, but a community which contains all the innovation, drive, competitiveness, and perseverance needed to create the economic powerhouses of the future.        

Join Eric and close to 200 data producers gathering at DataContent to explore the intersection of Data, Communities, and Markets.

At DataContent, you’ll get a clear understanding of where data fits in your future. Most importantly, you’ll leave with an understanding of the trends that are the most profitable AND the contacts and know-how to incorporate them into your own business.

Our sessions go beyond the data hype—we’re assembling the people advancing, transforming, and disrupting the industry to give you straight talk on why the data business is the hottest segment of the information industry and why it will continue to grow.

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Filed Under: Content, Data Content, DataContent Tagged With: , ,

Meet data publisher, Sharon Gillenwater.

August 7, 2012 By

Meet an iconoclastic data publisher, Sharon Gillenwater.

Sharon Gillenwater, Principal and Founder, Boardroom Insiders

Sharon will be speaking at DataContent, and her mission is to tell us why scale does not matter, at least for her business, Boardroom Insiders. Her willingness to challenge conventional wisdom is why we named her a Model of Excellence for her start-up, Boardroom Insiders, in 2009. Back then we wrote, “In terms of the depth of its data and its hand-tooled creation, you might think of a “Hoover’s for executives.” In terms of its deep mining of the web for background information, you might think of ZoomInfo, but with researchers, not machines, building the profiles.”

Three years on, Sharon is satisfied that she has proven that customers want – and will pay for – quality. In her session, Excellence Revisited, she’ll make clear that her “think different” strategy was based on a deep understanding of the market, not just a bold attempt to be contrarian. In fact, Sharon is an expert in marketing strategy, account-based marketing and CXO programs. For more than a decade she operated her own consulting firm, San Francisco Group, creating marketing strategies and programs for Fortune 100 technology companies. In response to her clients’ increased focus on CXO engagement, she founded Boardroom Insiders to provide the most in-depth executive profiles on the market today, and now counts Dell, Accenture, UPS, McKinsey, Juniper, Cisco, Avaya and ConAgra among its many clients.

While so many companies were chasing company data, Sharon will tell us how Boardroom Insiders staked out a claim to high‐end executive data, a market where the need is large, the pockets are deep, and selling is based on relationships, not software.

Ten lessons I have learned since 2009:

  1. There are no silver bullets–for anything
  2. Business model/pricing is the biggest challenge and needs constant tweaking.
  3. Failure is not bad–it just means you can cross that tactic off your list and stop wondering “What If?”
  4. SEO is the smartest marketing investment you can make.
  5. Google AdWords is a waste of money for B2B publishers with limited budget.
  6. The best editorial model is offshore researchers + onshore analysts/editors + automated tools.
  7. Best business model is subscription plus custom…but keep the custom simple and for subscribers.
  8. Keep your product and offer simple. Complexity = sales obstacles.
  9. Own your customer relationships. Channel partners (content aggregators) are nice to haves–not must haves.
  10. Scale doesn’t matter. Customers are discovering that quality trumps quantity.

Join Sharon and close to 200 data producers gathering at DataContent to explore the intersection of Data, Communities, and Markets.

At DataContent, you’ll get a clear understanding of where data fits in your future. Most importantly, you’ll leave with an understanding of the trends that are the most profitable AND the contacts and know-how to incorporate them into your own business.

Our sessions go beyond the data hype—we’re assembling the people advancing, transforming, and disrupting the industry to give you straight talk on why the data business is the hottest segment of the information industry and why it will continue to grow.

At DataContent, you’ll get a clear understanding of where data fits in your future. Most importantly, you’ll leave with an understanding of the trends that are the most profitable AND the contacts and know-how to incorporate them into your own business.

Attend DataContent Oct. 9-11, 2012
Register today

Quick Links:
DataContent Home
Registration
Conference Program
Networking Opportunities
Speakers
Sponsors
Venue

 

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Serial Entrepreneur Jim Fowler to Speak at DataContent

July 24, 2012 By

Meet a well-armed data publisher, Jim Fowler of InfoArmy.

A two-time winner of the InfoCommerce Model of Excellence, Jim will be speaking at DataContent. His mission will be to explain how he plans to use InfoArmy to revolutionize market research just as successfully as he revolutionized lead generation with Jigsaw.

Jim has joined our Excellence in Action session, during which he’ll take us behind the lines of his new launch to show how he’s building a global network of independent researchers to develop and regularly update detailed competitive intelligence reports on every strategically important company on the planet, and in multiple languages.

Jim will also explain how crowdsourced competitive intelligence can take public data well beyond a simple aggregation effort. What sets InfoArmy apart is both its tweaks to the traditional crowd-source model, and the depth and currency of the information it is collecting, and Jim can’t wait to tell you all about it.

Jim Fowler, Founder & CEO, InfoArmy

“Currently, if you want to learn about the competitive landscape for a particular company you must do it yourself. With an InfoArmy competitive intelligence report, however, you can learn in 2 minutes what would have taken 2 days to find on your own.  Simply pull out your iPad as you walk to a meeting or pick up a client phone call and quickly drill down to exactly the information you need. We believe this ability will be invaluable to a wide range of professionals, including financial services firms, executives, and marketing teams.

Other company profiles are often static, whereas InfoArmy reports are updated every quarter. This change in the data is one of the things that makes our reports so valuable because it allows for trend analysis on everything from leadership changes to revenue estimates to website design.

We also understand that data is far more useful when seen in context. InfoArmy reports present the company in the context of its competitive landscape. Our reports pull data from the reports of competitors and allow for direct and immediate comparison. The reports are each created by a team of two researchers, and all of the data are hand-collected and hand-verified.

Our model of crowdsourced competitive intelligence is brand new, and our ambitious goal is to cover every strategically important company on the planet, in multiple languages. In doing so, we aim to recruit an army of disciplined researchers who are able to make a living by creating reports.”

Join Jim and close to 200 data producers gathering at DataContent to explore the intersection of Data, Communities, and Markets.

Our sessions go beyond the data hype—we’re assembling the people advancing, transforming, and disrupting the industry to give you straight talk on why the data business is the hottest segment of the information industry and why it will continue to grow.

At DataContent, you’ll get a clear understanding of where data fits in your future. Most importantly, you’ll leave with an understanding of the trends that are the most profitable AND the contacts and know-how to incorporate them into your own business.

Attend DataContent Oct. 9-11, 2012
Register today

Quick Links:
DataContent Home
Registration
Conference Program
Networking Opportunities
Speakers
Sponsors
Venue

 

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Filed Under: Content, Data Content, DataContent Tagged With: , , , , , ,

Measured Progress

July 20, 2012 By

 We are excited about our partnership with the InfoCommerce Group to produce DataContent 2012, coming up October 9-11 in Philadephia. Below is a blog post by Russ Perkins the founder of InfoCommerce Group. As we lead up to the conference, we will be highlighting posts from his blog which focus on the issues and topics we will be discussing at DataContent 2012. Enjoy!

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Monitoring what’s going on with online start-ups is not only a great way for me to identify interesting new data-driven products and new market opportunities, it’s also a touchstone for assessing how the publishing industry is doing relative to the best and brightest online innovators. Here are just three recent examples, each interesting to me in a different way. Read more…

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Filed Under: Content, DataContent, Uncategorized Tagged With: , , , , ,

Meet DataContent 2012 Speaker Gordon Anderson

July 18, 2012 By
Gordon Anderson

Gordon Anderson, VP, Content, InsideView

Meet a very well-connected data publisher, Gordon Anderson of InsideView.

Gordon will be speaking at DataContent and his mission there will be to show you how to turn data into intelligence. He’ll also explain how making your customers smarter can really pay off.

In the Knowing What You Don’t Know session, Gordon will explain how InsideView is turning the tsunami of online data into analysis that salespeople use to identify and connect to the most relevant prospects at the precise moment when their product or service is needed.

We’ve asked Gordon to be sure to explain how 25,000 different content sources, including social media and traditional editorial sources, are turned into real-time intelligent data that makes salespeople look – and work – a lot smarter.

“The opportunities presented by the rise of Big Data are both vast and inexorable. But for all the chatter about zettabytes and petabytes, Hadoop and Hive, an obvious fact is often overlooked: Bad data doesn’t become good just by becoming Big. As processing information becomes easier and cheaper, data accuracy will become more difficult and more valuable.

In fact, the same factors that have led to the rise of Big Data are also accelerating the pace of data decay. As the capacity of systems to process data expands, the range of data that is processed will grow in lockstep. At every point in that cycle, errors in the underlying content sets will be magnified.

The challenge of Big Data, then, is not just to harness greater processing power, but also to address the limitations and deficiencies of content creation and maintenance. The challenge of Big Data, in other words, is a question of Right and Wrong.”

Join Gordon and close to 200 data producers gathering at DataContent to explore the intersection of Data, Communities, and Markets.

Our sessions go beyond the data hype—we’re assembling the people advancing, transforming, and disrupting the industry to give you straight talk on why the data business is the hottest segment of the information industry and why it will continue to grow.

At DataContent, you’ll get a clear understanding of where data fits in your future. Most importantly, you’ll leave with an understanding of the trends that are the most profitable AND the contacts and know-how to incorporate them into your own business.

Attend DataContent Oct. 9-11, 2012
Register today

Quick Links:
DataContent Home
Registration
Conference Program
Networking Opportunities
Speakers
Sponsors
Venue

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Filed Under: Content, Content Events, Data Content, DataContent, Events Tagged With: , , , ,

Got Klout?

July 2, 2012 By

We are excited about our partnership with the InfoCommerce Group to produce DataContent 2012, coming up October 9-11 in Philadephia. The conference will focus on discovering the next big thing in publishing: The intersection of Data, Community and Markets at DataContent 2012. If you don’t know him, Russ Perkins the founder of InfoCommerce Group, is one of the more thoughtful individuals in our industry on all things data. As we lead up to the conference, we will be highlighting posts from his blog which focus on the issues and topics we will be discussing at DataContent 2012. Enjoy!

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Imagine a business based on a mash-up of social media, analytics and ratings. And that’s exactly where a company called Klout plays.

Klout exists to assess your social media importance. Using advanced algorithms, it looks at how active you are in social media, how big your audience is, how influential are the people in your audience, and the impact of your social media activity. All this gets rolled up in a Klout score – a number from 1 to 100… Read more.

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 Post is written by Russell Perkins, Founder & Managing Director, InfoCommerce Group Inc.

Russell has over 20 years experience in all facets of the database publishing industry. He is the author of Directory Publishing: A Practical Guide, which is now in its fifth edition, and InfoCommerce: Internet Strategies for Database Publishers.

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