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DataContent 2013: Is Data YOUR Destiny?

July 23, 2013 By

Now in its 21st year, DataContent 2013, co-produced by SIIA and the InfoCommerce Group, convenes high-level information content producers to explore data and content.

Our theme this year is ”Data is Destiny” because as data producers know, if you’re in the information business, you’re also in the data business. And while data IS destiny, success is far from inevitable. It’s easy to see that there are huge opportunities in data, but it’s hard to assess those opportunities and turn them into successful new data products. That’s because data is different – it has its own application, business, content and distribution processes. At DataContent2013, we’ll examine these processes, applications, etc., and identify best practices and trends, all while providing you with an insider’s view of what’s working and where things are heading.

Throughout DataContent, attendees will hear from amazing thought-leaders, including:

  • Jeanette Horan, Chief Information Officer, IBM ─ Keynote Speaker
  • Neal Goldman, Chairman & CEO, Relationship Science ─ Keynote Speaker
  • Michael Bird, President, NetProspex
  • David Chun, Founder & CEO, Equilar
  • Keith Cooper, CEO, Connotate
  • Charles Dolan, CTO & Co-founder, Sequoia Waste Solutions
  • John Ernsberger, Co-founder, Stella Service
  • John Felahi, Chief Strategy Officer, Content Analyst
  • Len Gilbert, VP of Business Development, Yodle
  • Russell Glass, CEO & Co-founder, Bizo
  • Chris Golec, Founder & CEO, Demandbase
  • Sam Hamadeh, Founder & CEO, PrivCo
  • Rob Heiser, President & CEO, Segmint
  • James Hobson, COO, OnDeck Capital
  • Eric Irani, Associate, S&P Capital IQ
  • Vinit Khanna, Chairman of the Board, OKS Group
  • John Lawler, Chief Executive Officer, Buyers Lab
  • Mark Leher, COO, Wand, Inc.
  • Matt Manning, President, Information Evolution
  • Gerry Mintz, Managing Partner, Percepta Partners
  • Mark Piening, Founder & CEO, Circle Media

Register now to reserve your spot as our early-bird rate expires September 9.

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Hands-Free Database Access from Vivino

July 22, 2013 By

Post by: Russell Perkins, ICG

There is a cool new app out of Denmark called Vivino, that besides being just plain useful, also offers a great working example of mobile visual interaction with database content. The heart of the technology is image recognition software that can match the photograph of a wine label to Vivino’s standing database of over 450,000 wine label images.

The data can be used strictly for educational purposes, as a way to learn more about a particular wine. At the same time, its point-of-sale implications are huge.
 
Read more here

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IDG-Linkedin Partnership: Re-Defining Publishing?

June 28, 2013 By

Post by: Russell Perkins, ICG

Russell Perkins, ICG

Just yesterday, the major business publisher IDG, through its Custom Solutions group and its ComputerWorld, InfoWorld, CIO and CSO media properties, announced a partnership with LinkedIn to create “targeted marketing opportunities for b-to-b brand marketers.” LinkedIn’s role in this partnership, according to Folio, is to “be responsible for promotion, content distribution and member recruitment.” Yes, LinkedIn is going to be supplying both audience and content distribution. What IDG is bringing to the table is the advertiser, the content and management of the group.I’m not disparaging this deal; indeed it has hints of brilliance showing through. But what intrigues me is that LinkedIn, a professional network and data content company, can now so effectively perform most traditional publishing functions.

Read more here

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The Gamification of Data

June 24, 2013 By

Post by: Russell Perkins, ICG

Russell Perkins, ICG

Marketing research is really all about gathering data, and a lot of that data is gathered via surveys. And, not surprisingly, market researchers are finding it harder than ever to get people to participate in their surveys, finish the surveys even when they do participate, and supply trustworthy, high quality answers all the way through. It’s a vexing problem, and it is one that is central to the future of this industry. 
 
That’s where gamification comes in. Some of the smartest minds in the research business think that by making surveys more fun and more engaging, they can not only improve response rates, but actually gather better quality data. And this has implications for all of us.
 

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Meet New SIIA Member: Information Evolution

June 18, 2013 By

The SIIA is pleased to announce a new addition to its Content Division – Information Evolution. The following interview between Matt Manning and Kathy Greenler Sexton outlines how Information Evolution is helping information businesses keep their costs of maintaining databases as low as possible.

 

Kathy: What does Information Evolution do?

Matt: We help information businesses keep the cost of maintaining their databases as low as possible through a combination of services including dedicated telephone verification and surveying teams, experienced Internet researchers and data analysts, managed crowdsourcing, and custom process reengineering, including the integration of cutting edge technology solutions.

Matt Manning, President, Information Evolution

Kathy: What types of companies (If any) do you look to partner with?

Matt: Our partners are specialized technology firms with breakthrough products that speed data processing efforts and decrease costs. We also like to think of our relationships with all of our customers as being partnerships, and we structure our relationships to be flexible and responsive. This approach is especially valuable to startups and other firms who are blazing new trails and need to turn on a dime as they shape and tweak these new services.

Kathy: Who does your company sell to?

Matt: Companies whose primary products are information, specifically data. Our clients have included firms such as Reed Business Information, Sage Publications, and R.R. Donnelly.

Kathy: What is unique about what you do?

Matt: We’re versatile. We can handle data supply chains from end to end, starting with the initial database design through the delivery to the end user, or we can take care of specific segments within a given data supply chain. Each of our clients gets a tailored combination of IEI resources that acts as an extension of their in-house teams. IEI also uses both automated and human resources both for data collection and QC processes, creating a unique combination of checks and balances that ensure a high-quality results. Our white paper, Poka Yoke Processes and Database Quality explains some of our automated QC solutions.

Kathy: Tell me about some unique challenges you have in your business and how you go about solving them.

Matt: We have been asked to reinvent several longstanding, well-established data management processes. Every time, we s

Kathy Greenler Sexton, VP & GM, SIIA Content Division

tart with a blank slate and three simultaneous goals: reduce costs; improve and deepen data value; and, increase throughput speeds. More often than not, the process of “pushing the envelope” to achieve our “better, cheaper, faster” goals has led us to the new methodologies that can be applied to a variety of data projects.

Kathy: Is there any recent news that you’d like to announce?

Matt: We recently announced a partnership with the cloud-based data discovery firm Enlyton that offers a compelling alternative to other search and discovery technology providers.

Kathy: What do you see as the biggest trends in the industry the next 12-18 months?

Matt: The development of hybrid approaches to data processing that involve crowdsourcing, machine-driven processes, and in-house human resources working seamlessly together is one of the most important trends we see right now, and one that we expect will continue in the near term. We also expect to see better products based on improved search and discovery tools. There will be more video in content products as well.

Kathy: What do you hope to get out of your SIIA membership?

Matt: We’re looking forward to mixing with more firms that are shaping the future of the information business.

Kathy: One thing the industry doesn’t know about you (personal item e.g. avid skier, etc. … ) or others in your company?

Matt: Matt Manning, President, and Daniel Hutton, Sales Director, are avid bikers. Kevin Dodds, Project Manager and managed crowdsourcing expert, is a professional musicians in his spare time, and is the author of a biography of Eddie Van Halen. Shyamali Ghosh, Chief Quality Officer, is fluent in French and German and has recently become interested in Southeast Asian languages.

Kathy: Do you have a Twitter handle?

Matt: CJB_AUS

Kathy: Company URL?

Matt: http://www.informationevolution.com

Kathy: What is the best way to contact you?

Matt: Email to info@informationevolution.com

 

 

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People Power

June 10, 2013 By

Russell Perkins, ICG

Post by: Russell Perkins, ICG

There was news this week about the formation of Bloomberg Beta, a new venture capital fund sponsored by data company Bloomberg LP. One of Bloomberg Beta’s early investments is a company called Newsle, that will alert you whenever someone you specify (a friend or colleague) is in the news.

This is a tough nut to crack. Searching thousands of news sources and trying to determine if the John Smith mentioned in an article is the same John Smith of interest to you is a complex undertaking. But what really intrigued me is that those who have written about Newsle see another major problem that the company faces: lack of activity. Think about it. If you import your list of Facebook friends (something Newsle encourages you to do), the chances of any of them appearing in news stories is pretty low. That means most people will sign up for Newsle and nothing will happen, not because Newsle isn’t working, but because there is no news to report.

But what if Newsle flipped its model? Instead of serving individuals who for the most part have small lists of mostly boring contacts, why not hook up with commercial data publishers, many of whom have tens and even hundreds of thousands of contacts in their databases?

Read more here

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SIIA Digital Content and Media Summit: Save the Date September 23-25

May 29, 2013 By

 http://www.siia.net/london/2013/images/header_london.png

 

The SIIA Digital Content & Media Summit, September 23-25 in One Wimpole Street, London, identifies the skills media owners must acquire and brings together organizations outside media that excel in these fields to put a fresh perspective on the challenges of digital.

  • Technology trumps content – how to use data & content to develop solutions for customers and behave like a tech firm
  • Free to paid – how to use free content, search & social to extend reach and convert users to paid services
  • New charging models – innovative models to monetize content, beyond paywalls and subscriptions, to membership & site licenses
  • Multi-platform content – how to adapt content for global, live, mobile platforms and exploit new formats: audio, video, data
  • The empowered customer – nurturing communities, tracking behavior and offering personalized solutions & services
  • Collaborative advertising – working with commercial partners to help brands influence & engage with your audience

With a blend of keynotes, interviews, panel debates, case studies, workshops, research data, round table discussions and networking sessions, the Digital Content & Media Summit will enable you to reshape your media business for the digital challenge.

The 2013 Digital Content & Media Summit will provide your company a premier opportunity to gain access to and network with hundreds of key decision makers from the strategic and financial investment community. Sponsor the conference to strengthen your brand image, increase your visibility, and show your company’s strong commitment the software and information industry. Various sponsorship packages are available here.

REGISTER NOW

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