datacontent

Measuring the Unmeasured at DataContent 2013

July 29, 2013 By Nadia Hassairi

Big data and mind-boggling technological advances are inspiring data producers to capture and tame data in ways we have never seen before or thought possible. During the Measuring the Unmeasured session at DataContent 2013, taking place October 15-17, you will have an opportunity to learn from four companies that have created new benchmarking products. Together they will help you to look at data in an entirely new way for your company:

- John Crimmins, VP of Strategy for RetailNext will describe how RetailNext turns in-store behavior into data by tracking shoppers through their cellphones. It then turns this data on many millions of shopping trips into intelligence retailers can use to gauge their individual performance as well as track broader shopping patterns, conversion, and average transaction value.
- John Ernsberger, Co-founder, of Stella Service will discuss how Stella Service, one of this year’s Models of Excellence, rates online customer service by paying thousands of mystery shoppers daily to buy items from online retailers, call customer service teams, and ask questions; then return products. Their detailed notes are converted into a database and diagnostics tool online retailers use to continually monitor how they stack up, and get early warning of where improvement is needed.
- John Lawler, Chief Executive Officer of Buyers Lab will explain how Buyers Lab provides a different type of hands-on data. For more than 50 years it has run over 15,000 digital imaging products through their paces at their US and UK labs. The results of this testing are relied on for purchasing decisions, product development, competitive positioning and, sales and marketing support.
- Mark Piening, Founder & CEO of Circle Media will show how Circle Media puts metrics around the driving force in marketing today–experiences. It measures the impact of sponsored events using what it calls “Even Performance Index”–a single number that tells what degree of cultural splash a particular event creates, and in essence, reducing buzz to a number.

RetailNext, Stella Service, Buyers Lab, and Circle Media are only one segment of our powerful line-up at DataContent 2013. Throughout the content you will hear from data thought-leaders who know that data is different–it has its own application, business, content, and distribution processes. At DataContent 2013, we’ll examine them all and identify best practices and trends, providing you with an insider’s view of what’s working and where things are heading. Combined with great networking and our Models of Excellence showcase, DataContent 2013 is the place to be!

Our super-early bird promotion ends July 31 so register now to reserve your spot and save $600 on conference registration. When you register, enter the promotion code DCSEB in the shopping cart to receive your super-early bird savings.

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Learn more about Data and Content through the following activities and upcoming events:

Content Crossroads: Product Opportunities with Big Data and Semantics– September 5
Models for Excellence: Here are the Best Data Products of the Year!– September 12

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Filed Under: Content, Content Events, Data Content, DataContent Tagged With: Content, Data, datacontent, ICG

IDG-Linkedin Partnership: Re-Defining Publishing?

June 28, 2013 By Nadia Hassairi

Post by: Russell Perkins, ICG

Russell Perkins, ICG

Just yesterday, the major business publisher IDG, through its Custom Solutions group and its ComputerWorld, InfoWorld, CIO and CSO media properties, announced a partnership with LinkedIn to create “targeted marketing opportunities for b-to-b brand marketers.” LinkedIn’s role in this partnership, according to Folio, is to “be responsible for promotion, content distribution and member recruitment.” Yes, LinkedIn is going to be supplying both audience and content distribution. What IDG is bringing to the table is the advertiser, the content and management of the group.I’m not disparaging this deal; indeed it has hints of brilliance showing through. But what intrigues me is that LinkedIn, a professional network and data content company, can now so effectively perform most traditional publishing functions.

Meet New SIIA Member: Information Evolution

June 18, 2013 By Nadia Hassairi

The SIIA is pleased to announce a new addition to its Content Division – Information Evolution. The following interview between Matt Manning and Kathy Greenler Sexton outlines how Information Evolution is helping information businesses keep their costs of maintaining databases as low as possible.

Kathy: What does Information Evolution do?

Matt: We help information businesses keep the cost of maintaining their databases as low as possible through a combination of services including dedicated telephone verification and surveying teams, experienced Internet researchers and data analysts, managed crowdsourcing, and custom process reengineering, including the integration of cutting edge technology solutions.

Matt Manning, President, Information Evolution

Kathy: What types of companies (If any) do you look to partner with?

Matt: Our partners are specialized technology firms with breakthrough products that speed data processing efforts and decrease costs. We also like to think of our relationships with all of our customers as being partnerships, and we structure our relationships to be flexible and responsive. This approach is especially valuable to startups and other firms who are blazing new trails and need to turn on a dime as they shape and tweak these new services.

Kathy: Who does your company sell to?

Matt: Companies whose primary products are information, specifically data. Our clients have included firms such as Reed Business Information, Sage Publications, and R.R. Donnelly.

Kathy: What is unique about what you do?

Matt: We’re versatile. We can handle data supply chains from end to end, starting with the initial database design through the delivery to the end user, or we can take care of specific segments within a given data supply chain. Each of our clients gets a tailored combination of IEI resources that acts as an extension of their in-house teams. IEI also uses both automated and human resources both for data collection and QC processes, creating a unique combination of checks and balances that ensure a high-quality results. Our white paper, Poka Yoke Processes and Database Quality explains some of our automated QC solutions.

Kathy: Tell me about some unique challenges you have in your business and how you go about solving them.

Matt: We have been asked to reinvent several longstanding, well-established data management processes. Every time, we s

Kathy Greenler Sexton, VP & GM, SIIA Content Division

tart with a blank slate and three simultaneous goals: reduce costs; improve and deepen data value; and, increase throughput speeds. More often than not, the process of “pushing the envelope” to achieve our “better, cheaper, faster” goals has led us to the new methodologies that can be applied to a variety of data projects.

Kathy: Is there any recent news that you’d like to announce?

Matt: We recently announced a partnership with the cloud-based data discovery firm Enlyton that offers a compelling alternative to other search and discovery technology providers.

Kathy: What do you see as the biggest trends in the industry the next 12-18 months?

Matt: The development of hybrid approaches to data processing that involve crowdsourcing, machine-driven processes, and in-house human resources working seamlessly together is one of the most important trends we see right now, and one that we expect will continue in the near term. We also expect to see better products based on improved search and discovery tools. There will be more video in content products as well.

Kathy: What do you hope to get out of your SIIA membership?

Matt: We’re looking forward to mixing with more firms that are shaping the future of the information business.

Kathy: One thing the industry doesn’t know about you (personal item e.g. avid skier, etc. … ) or others in your company?

Matt: Matt Manning, President, and Daniel Hutton, Sales Director, are avid bikers. Kevin Dodds, Project Manager and managed crowdsourcing expert, is a professional musicians in his spare time, and is the author of a biography of Eddie Van Halen. Shyamali Ghosh, Chief Quality Officer, is fluent in French and German and has recently become interested in Southeast Asian languages.

Kathy: Do you have a Twitter handle?

Matt: CJB_AUS

Kathy: Company URL?

Matt: http://www.informationevolution.com

Kathy: What is the best way to contact you?

Matt: Email to info@informationevolution.com

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Filed Under: Content, Data Content, DataContent, Uncategorized Tagged With: Content, Data, datacontent, Member

People Power

June 10, 2013 By Nadia Hassairi

Russell Perkins, ICG

Post by: Russell Perkins, ICG

There was news this week about the formation of Bloomberg Beta, a new venture capital fund sponsored by data company Bloomberg LP. One of Bloomberg Beta’s early investments is a company called Newsle, that will alert you whenever someone you specify (a friend or colleague) is in the news.

This is a tough nut to crack. Searching thousands of news sources and trying to determine if the John Smith mentioned in an article is the same John Smith of interest to you is a complex undertaking. But what really intrigued me is that those who have written about Newsle see another major problem that the company faces: lack of activity. Think about it. If you import your list of Facebook friends (something Newsle encourages you to do), the chances of any of them appearing in news stories is pretty low. That means most people will sign up for Newsle and nothing will happen, not because Newsle isn’t working, but because there is no news to report.

But what if Newsle flipped its model? Instead of serving individuals who for the most part have small lists of mostly boring contacts, why not hook up with commercial data publishers, many of whom have tens and even hundreds of thousands of contacts in their databases?

SIIA Digital Content and Media Summit: Save the Date September 23-25

May 29, 2013 By Nadia Hassairi

The SIIA Digital Content & Media Summit, September 23-25 in One Wimpole Street, London, identifies the skills media owners must acquire and brings together organizations outside media that excel in these fields to put a fresh perspective on the challenges of digital.

Technology trumps content – how to use data & content to develop solutions for customers and behave like a tech firm
Free to paid – how to use free content, search & social to extend reach and convert users to paid services
New charging models – innovative models to monetize content, beyond paywalls and subscriptions, to membership & site licenses
Multi-platform content – how to adapt content for global, live, mobile platforms and exploit new formats: audio, video, data
The empowered customer – nurturing communities, tracking behavior and offering personalized solutions & services
Collaborative advertising – working with commercial partners to help brands influence & engage with your audience

With a blend of keynotes, interviews, panel debates, case studies, workshops, research data, round table discussions and networking sessions, the Digital Content & Media Summit will enable you to reshape your media business for the digital challenge.

The 2013 Digital Content & Media Summit will provide your company a premier opportunity to gain access to and network with hundreds of key decision makers from the strategic and financial investment community. Sponsor the conference to strengthen your brand image, increase your visibility, and show your company’s strong commitment the software and information industry. Various sponsorship packages are available here.

REGISTER NOW

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Learn more about Data and Content through the following activities and upcoming events:

Profiting from Public Domain Data– June 11
Content Crossroads: Product Opportunities with Big Data and Semantics– September 5
Models for Exellence: Here are the Best Data Products of the Year!– September 12
DataContent 2013 – October 15-17

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Filed Under: Content Tagged With: Content, Data, datacontent, media

DataContent 2013: Save the Date October 15-17, 2013

May 23, 2013 By Nadia Hassairi

Though data is destiny, success is far from inevitable. It’s easy to see that there are huge opportunities in data, but it’s hard to assess them and turn them into successful new data products. That’s because data is different: it has its own application, business, content and distribution processes. At DataContent13, October 15-17 in Philadelphia, we’ll examine them all and identify best practices and trends, providing you with an insider’s view of what’s working and where things are heading.

We’ll also showcase the Models of Excellence, our picks for the year’s top data products, ones that exhibit both innovation and mastery. Many are produced by young, emerging companies you’ll want to learn more about and do business with. We’ll provide quick analysis of each to point out new and replicable ways of applying ever-more powerful technologies to capture and monetize data in ways never before possible.

DataContent is the industry’s leading conference giving publishers an in-depth look at new ideas, new companies, and new business models that are redefining business information. By sponsoring you will put forth your support of the big data movement. Various sponsorship packages are available here.

The DataContent 2013 conference is the one must-attend event for this year for entities in the information and data business.

REGISTER NOW

List of Speakers who were confirmed:

Jeanette Horan, Chief Information Officer, IBM
Michael Bird, President, NetProspex
Minal Bopaiah, Editor, Subscription Site Insider
Keith Cooper, CEO, Connotate
Russell Glass, CEO & Co-founder, Bizo
Kathy Greenler Sexton, VP and General Manager, Content Division, SIIA
Sam Hamadeh, Founder & CEO, PrivCo
Eric Irani, Associate, S&P Capital IQ
Vinit Khanna, Chairman of the Board, OKS Group
John Lawler, Chief Executive Officer, Buyers Lab
Matt Manning, President, Information Evolution
Gerry Mintz, Managing Partner, Percepta Partners
Russell Perkins, Founder & Managing Director, InfoCommerce Group Inc.

Full Speaker bios are available here.

SIIA and ICG are currently seeking speakers for the event. If you are interested in joining this list and speaking at the Data Content 2013. Please review the program and submit your request to speak before July 26.

APPLY TO SPEAK

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Learn more about Data and Content through the following activities and upcoming events: