SIIA Blog
Find out what went on at the SIIA Digital Content & Media Summit in London this week, where digitally-minded publishers discussed mobile, platforms, data, communities, subscriptions, sales, video, global expansion and becoming a tech firm…
Here’s the storify of what delegates and speakers said on the day so you can catch up on what you missed.. [Read more...]
Get a sneak preview of what some very smart media and publishing innovators will be saying this week at the SIIA Digital Content & Media Summit in London. The event opens on Monday evening with a networking reception, followed by two days of panel Q&As, workshops, roundtables, with over 40 speakers and moderators sharing what they know about succeeding in digital content across web, mobile, social, video, online communities and events. With 170 media and technology attendees, it’s also great networking.
There’s still time to join us to get the full story… [Read more...]
As a publisher, how can you grab the opportunities in digital content and avoid the pitfalls? Don’t struggle alone; join this group of digital-savvy media innovators next week and learn from their experiences in profiting from digital subscriptions, data publishing, mobile platforms, social media, advertising & events.
Here’s 17 reasons to join us at the SIIA Digital Content & Media Summit, 23-25 September, One Wimpole Street London:
A decade ago WGSN was already a model digital media business, providing in depth trend forecasting at a global level to its corporate retail subscribers, powered by a worldwide network of fashion and style experts. But recently they have taken a major step to launch a data-driven business, which enables them to serve new groups in their subscriber organisations, and combine the magic of editorial intuition with the maths of big data.
I met with Julie Harris, Global CEO, who is delivering a keynote at the SIIA Digital Content & Media Summit on 24 September, to learn more… [Read more...]
If you are looking for new ideas and inspiration for your digital content & publishing strategy, a great place to start is with your peers.
The roundtable discussions at next week’s Digital Content & Media Summit are designed to make this easy. With twenty sessions across the two days, just pick the topic that interests you and join a small group for an open and informal discussion with other delegates, led by an expert in the field.
At past events these have been highly popular, enabling delegates to easily swap best practice and make new connections across the publishing & media industry.
Here’s a guide to the roundtable discussions at the Summit: [Read more...]
How hard is your website working for you, and are the right people reading the content? When you don’t have a registration paywall, how do you know who is viewing it and whether they are good prospective customers? And which of your marketing campaigns are driving the quality traffic?
Lead Forensics, who are a silver sponsor of the SIIA Digital Content & Media Summit, have developed some clever techniques that are valuable to publishers selling subscriptions and event organisers selling tickets. Here they explain more about the science of smarter lead generation. [Read more...]
As traditional publishing transitions to digital content, whether web, mobile, social, video, data, events or communities, so the rules of the game are changing. Publishers need to look outside their own experience and industry and learn new skills from technology and entertainment businesses.
In the last two weeks, I have spoken to twenty media and technology innovators, who are all speaking at the forthcoming SIIA Digital Content & Media Summit, taking place 23-25 Sept in London.
These are ten digital media trends that they are already exploiting and that publishers cannot ignore.
[Read more...]