Digital Discourse / Archives for Digital Content & Media Summit

Previews: meet the finalists of the SIIA digital content innovation showcase

September 4, 2013 By

Digital Content & Media Summit

Who are the companies who are transforming the digital content world? The Previews programme was designed by SIIA, with the support of Newstex LLC, to uncover the latest new innovative businesses in digital content. Over the last few years many Previews alumni have gone on to great things.

For 2013 for the first time, the Previews programme has come to Europe, and the six shortlisted businesses will be showcased at the SIIA Digital Content & Media Summit. 

Here’s a sneak peek at the six finalists who will be presenting on 24 September in London: [Read more...]

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Proving the reach and influence of your media brands

September 4, 2013 By

Total Audience Certificate

Many media brands started out as print publications, but now encompass a range of live events and digital media, covering web, mobile, social media, webinars, email newsletters and more. Advertising clients expect bespoke multi-channel solutions, but how can you prove the total reach of your media brands and the value and influence they have with a high quality audience?

ABC, the industry-owned body for media measurement in the UK, has developed two new certificates that are designed to help media owners prove the reach of their brands across multiple channels.  Alden Arnold of ABC explains how they work and what the industry reaction has been…

[Read more...]

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Ten highlights of SIIA Digital Content & Media Summit

September 2, 2013 By

SIIA Digital Content & Media Summit

What are your hot issues around digital content and media?  With over 40 speakers, twenty panel sessions and workshops, over a dozen round tables and plenty of networking sessions, there’s sure to be answers at the SIIA Digital Content & Media Summit on 23-25 September at One Wimpole Street, London.

Here’s my personal top ten highlights of the programme, designed to provide new ideas on digital media survival skills, plus plenty of practical tips to grow your revenues across web, mobile, data, video, events and communities.

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Interview: Natasha Christie-Miller, CEO EMAP, on their digital strategy

August 22, 2013 By

Natasha Christie Miller, CEO Emap

Natasha Christie-Miller, CEO EMAP, explains how they are applying quality B2B content and the latest approach to digital subscriptions to deliver an impressive rate of growth in a turbulent market…

EMAP’s B2B portfolio is made up of some truly venerable print brands, from Nursing Times and Architects’ Journal to Drapers, Health Service Journal and Local Government Chronicle.  But they are making the digital transition rather successfully, according to CEO Natasha Christie-Miller, who is delivering a keynote at the SIIA Digital Content & Media Summit on 25 September. [Read more...]

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Why now is the perfect moment to look at the Indian media market

July 29, 2013 By

Indian media market is booming

For English language publishers, India is an intriguing market to enter, with rapid growth expected as it quickly catches up on the last decade’s digital media evolution. Peter Phippen, Founding Partner, East West Relations, and a highly experienced international publisher, explains why now is the moment to enter India.

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Digital Survival skills for publishers: preview of SIIA Digital Content & Media Summit

July 26, 2013 By

SIIA Digital Content & Media Summit

Publishing has changed forever, and media owners will have to learn a whole new set of digital survival skills to thrive in a world of digital content – before brands, retailers, government and start-ups eat their lunch.

What are these skills, and which media businesses are already putting them into practice? And what can publishers learn from organisations outside the media industry?

Showcasing excellence in these new digital skills from within and outside media and providing publishers with practical advice on how to apply them to their business is the focus of a new SIIA event  - the Digital Content & Media Summit, taking place 23-25 September at One Wimpole Street, London.

Carolyn Morgan previews the six key digital survival skills and some of the stories that will be told at the Summit…

If you haven’t time to read this article, listen to the recording using this link:

Digital Survival skills for publishers

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Learning from digital media innovators: more speakers confirmed for DCMS

June 24, 2013 By

 

Digital Content & Media Summit 23-25 Sep, London

How are the innovators in digital media growing their revenues?

What skills have they had to acquire and what tips do they have to share?

Over the last week I have been talking to some of the speakers at the SIIA Digital Content & Media Summit in London 23-25 September. What they have in common is a willingness to use the potential of digital media to explore and experiment, and be prepared to radically reinvent how they run their business.  Here’s what has impressed me so far…

[Read more...]

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