Advertising sales teams face multiple challenges – increased pressure on print ad yields, low CPMs for online display, risk-averse clients and the requirement for new skills. But there are opportunities to create premium priced multi-media campaigns for clients that help them engage with your community and generate higher revenues. The expert panel at the Specialist Media Conference – Stuart Dinsey of Intent Media, Cath Waller of Immediate Media, and Marcus Wilkinson of IDG, had some practical advice on how publishers can go about pitching for high value, integrated campaigns. Here’s the top ten tips from the panel:
