Hope for Ed Tech

On January 16th, DC Ed Tech and YEP DC (Young Education Professionals DC) cohosted an event entitled “Hype or Hope? An Exploration of Emerging Education Technologies” and attended by 80 educators, innovators, and members of the Washington, DC education and technology community. The panel of Dr. Elias Carayannis,  Abbey Goldstein, Laurel J. Horn (Special Education Teacher at Thurgood Marshall Academy), Kijana Mayfield, and Maura Marino discussed innovation and its purpose in education, debating the value of the much maligned and praised role of technology in education. The presentations that followed showed exactly how the innovation was being implemented.

The panelists generally agreed that technology is not a “fad” for education, and as an industry it is important to show how to successfully implement new technologies and methods in schools. Technology is not going away and has a real opportunity to revolutionize education; however it should not be implemented solely because it is technology, but to solve a problem.

There are many problems and struggles in education that would benefit from new solutions, but applying an innovative technology just because it is innovative is generally ineffective. The teacher on the panel mentioned several instances where she was asked to utilize something just because it was new and innovative and it didn’t work. However there were other instances where technology had simplified classroom procedures or created solutions for teaching and learning difficulties. Ms. Horn’s examples of successful technology implementation included the use of Mimio boards, Kindles (used for the reading impaired) and blended school software like Education Elements.

Presentations by DC-based companies Naviance, AlwaysPrepped, LearnZillion, and SchoolForce capped off the evening. These four show-and-tell style presentations gave an opportunity for companies to show off their products to the gathered crowd of education industry enthusiasts. Several of the presentation/discussions allowed teachers and developers the opportunity to interact and understand the role of each in the classroom. Some of the presenters were in fact teachers previously and had developed their products to solve a need within their own classrooms; LearnZillion was created by a principal at a DC school looking to solve communication problems between classroom and the home.

So, is Ed Tech hype or hope? SIIA members say hope, but the key is solving educational problems and making products that teachers and schools need and can use. For the past five years SIIA has run an Innovation Incubator Program that reviews many applicants like those companies who presented at the Hype or Hope event. We see many great products that give hope to students struggling to learn and the industry at large.  Look for the new innovations we find at our Ed Tech Industry Summit in May!


Lindsay HarmanLindsay Harman is Market and Policy Analyst for the SIIA Education Division.

Ed Tech Industry Summit to Focus on “Bridging K-12 and Postsecondary”

The ninth annual Ed Tech Industry Summit (ETIS), to be held May 6-8 at The Palace Hotel in San Francisco, will focus on “Bridging K-12 and Postsecondary.” The summit will feature topics on transitioning and leveraging edtech businesses from one marketplace to another. Conference attendees will have the opportunity to participate in sessions and speed networking, attend the Innovation Incubator Program Presentations and CODiE Awards Presentations, and meet the honorees of the 2012 Ed Tech Impact and Ed Tech Lifetime Achievement Awards.

During the conference, industry leaders will provide strategies, case studies, and success stories about best business practices on topics within the following tracks:

  • Gaming for Learning: Educator Feedback Forum; Online Games; Gaming and Research; Revenue Models for Education Games
  • Mobile Learning: Making Products Mobile; Mobile Markets: From 1:1 Programs to BYOD; Increasing Student Achievement
  • eBooks and eTextBooks: Developing eBooks and eTextBooks; Sales and Marketing Landscape; eBook ROI
  • Global Opportunities: Go Global, Think Local; Doing Business Overseas; International Success Stories
  • Hot Topics: Social Media Marketing; Cloud Computing; Effectively Communicating the Power of Ed Tech; EdTech Funding

SIIA recently announced workshops that will enable attendees to dig deeper into topics:

  • Games and Learning: A Voice of the Educator Feedback Forum
  • Doing Business in Malaysia: a NextGen eContent Workshop for Ed Tech Companies
  • Building a New Evidence Framework for Innovation and Excellence in Education -
  • U.S. Department of Education Focus
  • Media & Message Training Bootcamp
  • Shared Learning Infrastructure Workshop

In addition to the conference sessions, ETIS will feature two keynote presentations to further explore bridging K-12 and Postsecondary. The opening keynote will be presented by Ronald G. Dunn, President and Chief Executive Officer of Cengage Learning. He began this role in July 2007 when Thomson Learning, was acquired by Apax Partners and OMERS Capital Partners. Previously, he served as Chief Executive Officer of the Academic and International Group of Thomson Learning.

Tom Luna, Superintendent of Public Instruction for the Idaho State Department of Education, will deliver the second keynote presentation on Tuesday, May 8. In 2011, he worked with Idaho’s governor to pass one of the most comprehensive education reform packages in the nation to make every classroom a 21st Century Classroom, ensure every student has access to a highly effective teacher every year in school, and give parents immediate access to understandable information about their child’s school and district.


Karen BillingsKaren Billings is Vice President for the Education Division at SIIA.