Ed Tech Industry Summit Guest Blog: Seismic Changes in Education

Recently, I attended the SIIA Ed Tech Industry Summit in San Francisco, CA, the nation’s leading education technology conference. Leaders of edtech companies came from around the country – and the world – to network, attend keynote speeches, participate in panel discussions and focus groups, and enjoy the annual CODIE Awards. The theme of this year’s conference was Bridging K-12 and Postsecondary, so the agenda addressed transitioning and leveraging edtech businesses from one marketplace to another.

One particular panel discussion that caught my attention was entitled, Adapting to the Seismic Change in Education Culture. The write up in the SIIA program read:

It’s not just about digital transformation. From teacher accountability and superintendent turnover to funding and standards — all areas across both K-12 and Higher Ed education are experiencing transformational changes in the culture of education. This is beyond a trend. Tweaking our business models and product offerings won’t be good enough to survive. How should businesses adapt to the huge shifts in education culture? Listen to a panel of industry gurus on how successful businesses recreate themselves in times of great change.

Moderator:
Randy Wilhelm, Chief Executive Officer, Knovation (formerly netTrekker)
Panelists:
Farb Nivi, Founder, Grockit
Justin Serrano, President, Kaplan K12 and College Prep, Kaplan K12 Learning Services
David Straus, Vice President Product, Kno, Inc.

The panel discussion was a guided Q & A session, and below you’ll find a summary of some of the most salient points that were made during the one-hour discussion:

What’s the key to adapting to seismic change?
Straus: Two important elements to successful adaption are: 1) Evolution, not revolution; and 2) To think international, not just domestically.

Which education trend will have the greatest impact on K-20 education in the next three years?
Straus: Mobile, because of its portability, intimate user experience, and the increased touch environment.
Serrano: As things get cheaper, that will determine which trend is most impactful. I agree with Straus – mobile will have a huge impact due to its portability.

Nivi: Social learning – peers teaching peers – will have a huge impact. For example, real-time chat rooms are changing the way test prep is done. However, I also think that a variety of trends will be impactful, including mobile, print to digital, etc. It’s important to give people options, because determining which tool is the right one, depends on the particular person, school, etc. In general, we should be trying to find ways to amplify the ways people can connect with each other. In a world where the rate of technological change is affecting our lives more than anything else, if we don’t embed technology in education, then we’re not preparing children for the world.

Which one group/thing will be most responsible for transforming K-20 education?
Serrano: The government. The government is not going to inspire transformation, but it’s the group that has to give it permission to happen. But it’s also important to remember that technology is not necessary to fix education; many charter schools are successful without using technology. But like it or not, the government is going to play a huge role.

Straus: Companies and systems need to provide a compelling argument to help students engage. However, it’s the government that will be most responsible for transforming K-20 education.

Nivi: I think students should be the answer. When I was growing up, the best technology was at school. Today, schools are technology prisons where you’re not allowed to bring anything in. Until schools are technology meccas and not technology prisons, we’re not going to get change.

Which organizations/conferences do you believe will help shape or address K-20 trends?
Nivi: ASU SkySong, because moving big things in a short amount of time will most likely occur here.
Who will benefit the most from the changes taking place in education?

Serrano: This question assumes that the changes are positive. But to answer it, I think the students will benefit most.

Straus: Teachers. The role of the teacher is going to improve and transform into that of a facilitator.

Where will the fastest evolution in education occur?
Seranno: This question is asking about speed, and to address that point, the evolution of education will happen fastest wherever you have a more focused and centralized vision.

Nivi: The fastest growth will occur in other countries, because the stakes are higher. Internationally, there is more competition. Other countries leapfrogged the table phone and went straight to the cell phone. They leapfrogged the desktop and laptop and went straight to the tablet. When it comes to technology and education, other countries have the incentives and are not tied to any existing models. Because of this, they will be able to take advantage of new technology.

When they took the movie “High School Musical” to China and wanted to remake the movie for a Chinese audience, they encountered a major problem in the storyline. In the Chinese culture, the athletes are the losers and the smart students are the cool kids, so they had to flip the story line. The reason I share this story is because we need to change the culture of the U.S. As adults and leaders, we need to be examples of lifelong learners.

It was a great discussion, wouldn’t you say? And one we need to be having more often – not just at edtech conferences, but at the federal and state levels of government, lecture halls of universities, local school board meetings, teacher gatherings, classrooms, and homes. There’s no denying that technology is changing, and will continue to change, the way we think about education – both in regards to the content and the delivery of information. However, in order to successfully adapt to these changes, we need to make it a priority to reflect on our current state of education and think about how what we’re doing now, both individually and collectively, will impact the future.

Beyond that, we should continue having open discussions, such as this one undertaken by Nivi, Serrano, and Straus at the SIIA EdTech Summit, addressing the current state of education and looking ahead to what’s to come. These conversations need to occur at all levels of society and involve a variety of key players, including the government, education companies, universities, employers, school leaders, teachers, students, and parents. In this manner, we can be assured that the future roadmap of education will be the result of a collective effort and represent a shared decision for how we should adapt and move forward with education in America.

 


Mandela Schumacher-Hodge is a former middle school teacher and doctoral student at UCLA. She is currently the co-founder & chief operation officer of DemoLesson, an innovative online hiring platform for teachers. In her spare time, Mandela loves to exercise, spend quality time with family and friends, and search for new adventures and experiences.

SIIA Announces Top Innovators in Education Technology

SIIA’s Education Division recognized three ed tech solutions yesterday with five awards for their originality, innovation, and industry promise.

During SIIA’s bi-annual Innovation Incubator program held in connection with this week’s SIIA Ed Tech Industry Summit, Language Express and Filament Games were voted by 350 conference attendees as being the Most Likely to Succeed (first place and runner-up, respectively). Filament Games and Language Express were also voted as the Most Innovative (first place and runner-up, respectively.)

The Innovation Incubator Program supports innovation in the education technology industry by raising the profile of promising new technologies while connecting these innovators with captains of industry for mentorship, expert advice, investment opportunities, and partnerships to support growth.

Overall, 73 applicants were assessed for the Innovation Incubator program on a broad range of criteria, including the education focus, end-user impact, market need for the innovation, representation of K-12/postsecondary market levels, and the level of originality and innovation. Ten finalists and two alternates were selected for the program and their participation was subsidized by program lead and co-sponsors Blackboard Partnerships and Texthelp Systems.

In addition to the recognitions announced above, Blackboard Partnerships™ continued its tradition of identifying the Innovation Incubator most aligned with their own initiatives, providing Smart Science Education Inc. with a complimentary year-long membership as a Blackboard Building Blocks™ partner in the Blackboard Partnerships program. Among the many benefits, partners have access to the thousands of clients using the Blackboard Learn™ platform. Program membership also includes a developer copy of the Blackboard Learn software, a product listing on the Blackboard Extensions online directory, personalized guidance and mentorship on the partnership, and participation at members‐only events.


Karen BillingsKaren Billings is Vice President for the Education Division at SIIA.

SIIA Announces CODiE Award Winners for Education Technology Industry

Last night, SIIA announced the winners of the 2012 CODiE Awards in education technology during a reception and dinner at SIIA’s annual Ed Tech Industry Summit. Overall, 29 winners were recognized for their products and services deployed specifically for the education technology market.

All of the education technology nominated products and services were first reviewed by a group of tech-savvy educators from across the nation, whose evaluations determined 128 finalists. SIIA members then reviewed these finalists and voted to select 29 CODiE Award winners, listed here by category, company, and product/service: [Read more...]

SIIA hosts ed-tech summit; Committee passes patent bill

The U.S. Congress is on recess this week, following a budget dominated week that featured a shutdown-avoiding final FY2011 appropriations act, and a House-passed FY2012 budget proposal that cut trillions of entitlement spending over the next decade. The budget is likely to dominate the federal legislative calendar throughout the year.

Ed-Tech Government Forum held in Washington, DC
The averted government shutdown ensured that SIIA’s annual Ed Tech Government Forum took place as planned. SIIA brought more than 100 education division members to Washington, DC for discussions with key education leaders about the impact of public policies on the school software market. Attendees networked with more than 150 local and national education leaders, and took advocacy visits to dozens of Congressional offices.

Among the highlights were remarks by Senator Patty Murray, FCC Commissioner Clyburn and U.S. Education Secretary Duncan’s Chief of Staff Joanne Weiss. Session presentations and session summaries will be archived. While education (and education technology) was being cut, SIIA and Senator Patty Murray helped release a report profiling how federal school technology grants helped transform and improve education.

ICANN releases new Guidebook
In other news, ICANN released a new version of the Draft Applicant Guidebook yesterday, continuing the debate over the rollout of new generic top level domains (gTLDs). The Guidebook can be found here. The public comment period runs from April 15 to May 15, and SIIA is working on comments through its constituency group, the Coalition for Online Accountability.

Administration releases NSTIC
On Friday, April 15, the Administration released its National Strategy for Trusted Identities in Cyberspace (NSTIC). This “private sector-led effort to create a new infrastructure for the Internet, built on interoperable, privacy-enhancing, and secure identity credentials,” was released in conjunction with an event at the U.S. Chamber of Commerce. The lead Administration agency is the National Institute for Standards and Technology, which announced at the same time that it will be moving forward with a series of workshops on Trusted ID in the coming months.

Web Tracking and User Privacy Workshop to be held
On April 28 and 29, W3C will hold a workshop on Web Tracking and User Privacy at Princeton, New Jersey. Experts from academia, industry, civil society and government will discuss the role of anti-tracking technology to preserve use privacy on the Internet. The agenda can be found here. SIIA’s Director of Public Policy, David Leduc, will join a panel of experts on the first day of the workshop discussing the mechanisms that could be used to implement such a proposal. His submitted paper can be found here

House Judiciary Commitee passes patent bill
On patent reform, last week the House Judiciary Committee passed H.R. 1249, the America Invents Act.