Mass Customization for Student Success

[From a Symposium on Personalized Learning interview series by New Media Partner edReformer.com]

Symposium speaker Roberta Selleck, Superintendent Adam’s County School District 50, Colorado talks about her district’s shift from a teacher-led to a student-centric learning system.

What is the vision for personalized learning?

We just finished our first year using non-graded time as a variable this year, in other words, grade levels went away as we know it. They are based in their instructional level, not their frustration level. That’s a huge paradigm shift. The words we are using are mass customization. We recognize that every child is unique, so we must look at every child as a unique individual. Where are they on that continuum so that we can help them continue that academic unique journey?

Where does personalization intersect with equity?

We certainly believe that what happens in our traditional system is a travesty. The kdis are put on a conveyor belt, and nine months later they are popped out and for the most part if they are almost ready to go to the next level, they go, regardless. That for us is not equity. We have broken that model and tried to look at each child as an indidvidual. It’s not the teacher just talking about her 25 kids in the class. All teachers are owning all kids’ education and graduation goals, even at the elementary level. We all have a piece of the game.

I wish people could come and really see this in action. Once a month, we host these tours and we have 25 and 30 people, come, we put it in context. We put it in the classroom. These kids can clearly articulate what their goals are, and where they are at, academically. What it is they are working on, and they can tell you what they know, and they can tell you what they don’t know. It’s really remarkable to see. Kids are not shy about sharing that with others.

Read more of the inteview on the challenges being addressed, system design, curriculum and technology, teacher role and professional development, and opportunity for public-private software development partnership. Read more about the Adams County initiative.

Personalized Learning is Ongoing Student-Led Improvement


[From a Symposium on Personalized Learning interview series by New Media Partner edReformer.com]

Symposium speaker Wendy Battino is the Co-Founder and Executive Director of the Re-Inventing Schools Coalition, which grew out of reforms in the Chugach School District in Alaska. We spoke with her about vision, personalized learning components and policy-making strategy and how her implementation at RISC helps her students achieve.

What is the vision for personalized learning as your organization pursues it? One thing we have known for quite a while is that students learn in different ways. We have worked to create a system that meets the needs of every student. The vision is allowing students to engage and have responsibility for their own learning. The way we use personalized learning plans, students get a choice of what kind of topic they want to master. They get to start driving some of their learning and the teacher facilitates that.

What are the challenges being addressed by practitioners in this system? Our biggest mission is tackling the creation of systems so that individualized learning can happen. It’s systematic reform. The challenge is that reform itself is challenging, because of all those moving parts, it means change, and change is all a process for people to go through. To go through a change from a hundreds of years old model, to delivering personalized learning to each student, is not a minor challenge.

Videos of the RISC System.
MORE of the Interview on the personalized learning transformation and scale path, evidence and policy barriers.

Education and Industry Groups Advocate for Technology in ESEA

Following the introduction of the Obama Administration’s ESEA Blueprint for Reform and with healthcare reform signed into law, the U.S. Congress  has once again turned to reauthorization of the Elementary and Secondary Education Act (ESEA).  Among the many programmatic and regulatory issues needing to be addressed is the role of technology.  The Obama/Duncan plan is short on details, but raises concerns by ending the Enhancing Education through Technology (EETT) program without an alternative targeted program.

A coalition of 50 education and high-tech organizations supports the Administration’s proposal for infusing technology throughout the ESEA programs, but as part of a two-tiered approach that also includes the Achievement Through Technology and Innovation (ATTAIN) Act.  The coalition – including Apple, ASCD, Intel, NSBA and NCTM – affirmed: “Many of today’s educational goals and requirements – including both the central tenets of ESEA as well as those set forth in the Obama Administration ESEA Reauthorization Blueprint for Reform – can be most effectively achieved by modernizing our educational practices and system through technology.”

SIIA also recently submitted recommendations to Congress on ESEA addressing several areas: Systemic Transformation from Mass Production to Mass Customization;  Modernize Education Practice Through Technology; Innovation, Public-Private Partnership and Appropriate Federal R&D Role; School Improvement and Low-Performing Students; Teacher Effectiveness and Connectedness; Assessment, Data & Accountability; and High-Tech Workforce Readiness.

SIIA called for ESEA to “drive transformational innovation that reengineers education delivery models [and] Incentivize the shift from a seat-time, assembly-line education model to a more flexible, student-centered outcomes-based model built around individual learning needs and pace, and anytime-anywhere learning [i.e., personalization].”

ESEA was last reauthorized in 2002 through the No Child Left Behind Act.  Congress made a similar attempt in 2007, but policies and politics prevented the House and Senate Committee Chairs from ever formally introducing a bill.  While there appears to be much agreement in principle, including on fixes to the current accountability system, many hurdles exist, and many insiders are suggesting Congress will run out of time in this election year before completing work to update Title I and most other major federal K-12 programs.

U.S. Education Secretary Duncan: “technology enables us to respond as never before”

Amid the flurry of recent federal policy activity around education and the role of technology, SIIA’s successful 2010 Ed Tech Government Forum seems a distant memory.  A record 100 SIIA members participated in two full days of discussion with national education leaders on topics critical to the education sector

2010 Conference Photo Album & Session Summaries 

Among the highlights were U.S. Secretary of Education Arne Duncan’s first speech focused on technology

The Secretary challenged SIIA member publishers and developers of technology-based educational interventions:  “As providers of educational products and services, you have a huge impact on—and share a huge stake in—the success of America’s students. So, I ask you to join the great endeavor to not just reform education but to transform it. I challenge you to put your talent and ingenuity to work to equip 21st century students with 21st century skills.”

And the Secretary laid out the opportunity:  “As research gives us new insights into how today’s students learn, and technology enables us to respond as never before, you can help lead the way in providing a model for 21st century learning.”

The Secretary spoke at a joint forum before members of SIIA and the Association of American Publishers (AAP).  SIIA and AAP issued a joint statement to “support the voluntary Common Core State Standards Initiative for education and its implementation through our members’ development of instructional, curricular, professional development, assessment and other resources, both digital and print, that align to the standards and are necessary for the teaching and learning of those Standards.”            

The Forum also featured visits to 200 Congressional offices to advocate for federal school technology with partners CoSN, ISTE and SETDA representing state and local educators and administrators. 

SIIA members can review summaries of all the conference sessions, including on Race to the Top and i3, Title I and School Improvement, the Obama College Initiatives, ESEA reauthorization, Common Core implementation, and Government OER Initiatives.

SIIA and AAP Issue Joint Statement to Support Implementation of the Voluntary Common Core State Standards for Education

The National Governors Association (NGA) and the Council of Chief State School Officers (CCSSO) today released  the much anticipated, first official public draft of the K-12 standards as part of the Common Core State Standards Initiative.  The standards in (1) English Language Arts and Literacy in History/Social Studies & Science and (2) Mathematics are expected to be finalized in early Spring.  Initial reviews, as expected, are a mix of praise and skepticism.  SIIA notes the inclusion in the standars of student digital/media literacy, use of technology to enhance writing, and use of technology to visualize and represent mathematical concepts as important ways the standards reflect 21st century learning, knowledge and skills. 

At last week at SIIA’s Ed Tech Government Forum, representatives from CCSSO, Achieve and the Council of Great City Schools presented to more than 150 publishers and developers about the Common Core timeline and impact on curriculum, assessment and publishers.  They noted the key role played by publishers and developers, as well as the extended timeline and investment that will be needed to transition to the new standards. 

SIIA, along with session co-host the Association of American Publishers, took that opportunity to release a joint statement to support implementation of the Common Core state standards:

“The Association of American Publishers (AAP) and the Software & Information Industry Association (SIIA) support the voluntary Common Core State Standards Initiative for education and its implementation through our members’ development of instructional, curricular, professional development, assessment and other resources, both digital and print, that align to the standards and are necessary for the teaching and learning of those Standards.  AAP, SIIA and our member publishers and developers look forward to the final approval and adoption of a set of Common Core Standards that ensure students gain the knowledge and skills necessary for their success in the 21st century. We expect the commonality of standards will reduce some burdens on our education system, resulting in enhanced opportunity for curriculum innovation and personalized learning to ensure all students are college and career ready.”

In so doing, SIIA and AAP affirmed that we and our member publishers and developers look forward to continued work with education agencies and other stakeholders to provide instructional resources aligned to state standards.  AAP and SIIA members collectively develop and publish a large majority of textbooks, software, online content, assessments and other primary and supplemental materials and related professional development used by educators and students in virtually all states and school districts across the country.

What’s the (Ed Tech) Plan?

The U.S. Department of Education today released a draft of the National Educational Technology Plan titled, “Transforming American Education: Learning Powered by Technology.”  U.S. Secretary of Education Arne Duncan previewed the plan March 3rd during SIIA’s Ed Tech Government Forum in his first speech centered around technology-enabled teaching and learning.  SIIA staff and members were pleased to be invited to provide input into the draft plan, including an SIIA member focus group held in June 2009.

The Plan is not merely a technology plan; it is importantly a plan for the future of teaching and learning. The described model of 21st century learning, powered by technology, is very consistent with SIIA’s Vision K-20. It calls for “personalized learning instead of a one-size-fits-all curriculum, pace of teaching, and instructional practices,” “technology-based assessments,” and “using technology . . . [for] enabling a shift to a model of connected teaching.”  The plan also recognizes that technology can make our education system more productive, as it has done in most other sectors, as well as that “an essential component of the 21st century learning model is a comprehensive infrastructure.”

The Plan’s release comes on the heels of the Obama Administration’s FY2011 budget, which proposes, among other changes, to eliminate funding for the Enhancing Education Through Technology (EETT) program and instead infuse technology into other programs.  SIIA is working to understand the details and implications of this policy shift and has shared some early thoughts (here and here).

SIIA has little doubt those few communities with the vision, capacity and resources will continue to pursue the model outlined in the Plan, but what will happen to those without absent this federal investment?  How credible and viable will the Plan and federal leadership be without matching targeted resources? Failing to adequately plan has slowed our nation’s progress toward a technology-enabled 21st century education system, but absent the enabling investments, this important initiative could amount to no more than planning to fail.

Upon initial review, SIIA supports the Plan’s vision, and many of the recommendations.  We are very pleased that the Obama Administration has put forward such a bold model for the transformation of our educational system.  And we look forward to working further with our members, education stakeholders and the Obama Administration to not only further refine the Plan to ensure it is appropriate and actionable, but more importantly to ensure the critical investments in technology are made and systems changed to realize the Plan’s successful implementation and the continued competitiveness of our education system.

Race to the Top Education Innovation in Eye of the Beholder

Last month, President Obama and Secretary Duncan launched the federal Race-to-the-Top (RttT) initiative, releasing draft guidelines by which states would apply for $4.35 billion in grants, appropriated through the American Recovery and Reinvestment Act (ARRA; i.e., the stimulus – see SIIA analysis).  Duncan calls this the “largest pot of discretionary funding for K-12 education reform in the history of the United States.” He may be right. But what kinds of reform and innovation? What exactly is reform and innovation in our K-12 public education system – vouchers, charters, teacher performance pay, e-learning, personalized learning, RtI, constructivist learning, etc.?

As outlined in the RttT draft (which implements the State Incentive Grant program authorized as part of the ARRA State Fiscal Stabilization Fund), reform and innovation in this case are first and largely about enhanced data systems that can match student and teacher performance, globally competitive learning standards and aligned assessments, and charter schools. SIIA generally supports these goals and the four assurances overall, including also the RttT focus on struggling schools. [Read more...]