What Winning a CODiE Award Means to Learnosity

titleThis blog was written by Patrick Gillett, Business Development, Learnosity.


While we always knew that SIIA and the CODiE Awards were influential, we did not anticipate the incredible impact that winning a CODiE Award has had for Learnosity.

Learnosity was thrilled to be nominated for a CODiE.  The evening event itself was a fantastic opportunity for us to meet C-level execs from some of the biggest companies in the education space, as well as from some smaller companies which are creating some really exciting EdTech products.

In our award category (Best K-12 Enterprise Solution) we were up against some fantastic products from both big and small companies.  Having our product named “the best” by independent judges was a great honor. For Learnosity, a relatively small company, to win is a true validation that this award is not based on past reputations, but rather on the strength of the product and the value that it brings to the industry.

What has really been impressive is the impact the award has made.  Since being named “the best”, the award has helped bring in new business, reopened previously shut doors and, of course, provided affirmation to our existing clients. Winning the CODiE has given us exposure on a national level and has delivered tangible sales and marketing benefits; we have definitely seen an increase in inbound leads since winning. The CODiE Awards have great brand recognition and immediately let people know that we are recognized as a key player in our field and that we are successfully providing innovative solutions for the difficult Common Core assessment challenges faced by our clients.

And we certainly haven’t been shy about telling the world about our CODiE Award; not only does the award itself take pride of place in our Dublin office, the CODiE Winner logo is front and center on our website and features heavily in our new marketing materials.  The visibility of our CODiE Award likely played a key role in Learnosity being named a “National Champion for Ireland,” by the European Business Awards.

Internally too, the CODiE Award has been a great recognition of the hard work and achievements of our insanely talented development team in Australia. The guys down under are that step removed from the market and don’t always hear the positive feedback from our clients. The award has really helped to motivate them and proves that what they are working on is truly helping shape education around the world. Making a difference is why most of us are in this business.  As “the best”, it’s clear that our work and vision are making a difference.

We continue to be grateful to SIIA and everyone who voted for The Learnosity Toolkit. We are constantly working to improve our product.  For us, being “the best” isn’t about a one-time award – it’s a constant commitment to deliver value and impact for our customers. We are looking forward to not only defending our title next year, but entering a couple more categories!

About Learnosity
Headquartered in Dublin and Sydney, Learnosity are a group of people who are passionate about transforming learning and assessment. We are committed to designing market-leading software which lets developers create exceptional assessment products; makes teachers’lives easier and above all instills a love of learning in students.

The Learnosity Toolkit is comprised of a suite of APIs which enable clients to easily incorporate interactive assessment, as well as authoring and reporting capabilities into their applications, eBooks and websites. By providing the the core building blocks of any digital assessment product yet leaving the end design decisions in the hands of our clients we help our partners to build better products with less time and money.







Angel ScottAngel Scott is Awards Program Coordinator at SIIA. Follow the SIIA CODiE Awards on twitter at @CODiEAwards.

Celebrate the Evolution of Ed Tech with the CODiE Awards

Blog written by: Annabel Cellini, Senior Vice President, North American Strategy & Marketing, Pearson

Over the past decade, Pearson has undergone a digital transformation that mirrors what schools around the world have experienced. We have changed from a traditional print publishing company to a leader in the development of digital learning solutions that personalize learning, transform instruction and enable educators to leverage technology to make all types of critical educational decisions while creating a connected and collaborative learning community.

Our company’s involvement with the SIIA CODiE Awards has provided us with valuable feedback during this evolution. The program’s pool of expert judges has provided us with new and insightful perspectives on our learning solutions that have helped inform both our positioning and future developments.

Proudly with nine CODiE winners and 72 finalists over just the past five years, Pearson has had much to celebrate as a result of SIIA’s prestigious awards program. Our finalists and winners illustrate the depth and breadth of our offerings from adaptive learning programs for higher education and online professional development solutions for K-12 educators to student information systems and mobile learning solutions. And, while each product proudly displays the prestigious CODiE Award seal, our greatest pride is in being able to participate in this industry-wide program, celebrating the best-of-the-best with other education technology innovators from around the world.

It is an exciting time to be in education. SIIA’s CODiE awards are the perfect showcase for all of the amazing developments in the field of education. With the kick-off of the 2015 CODiE Award nominations, we look forward to another terrific year of competing – and collaborating – with our colleagues in this industry as we strive to develop solutions that will improve learning outcomes for all students.

Angel ScottAngel Scott is Awards Program Coordinator at SIIA. Follow the SIIA CODiE Awards on twitter at @CODiEAwards.

CODiE Awards Judge Webinar: How to Judge a CODiE Award

On October 6, 2014 we hosted a CODiE Awards webinar specifically for the Content, Education, and Software judges. The primary purpose of the webinar was to provide important information about the judging process, including responsibilities for all categories.

During the webinar we covered:

  • How to nominate
  • A review of the new categories
  • What happens during the first-round judging process
  • The complete CODiE Awards timeline
  • Tips and Tricks

What’s New with the CODiEs?

This year marks the 30th anniversary for the SIIA CODiE Awards!  Every summer, our divisional leadership undertakes an extensive review of the CODiE Award categories and judging criteria to ensure we are staying relevant to changes the industry and identifying the very best products. Changes for 2015 include:

Education Categories



Software Categories



Content Categories



Please make a careful review of our 2015 category listings to see where your products will shine the most! If you need any assistance selecting a category please contact Angel Scott at ascott@siia.net or +1. 415.654.5422.

Angel ScottAngel Scott is Awards Program Coordinator at SIIA. Follow the SIIA CODiE Awards on twitter at @CODiEAwards.

What It Takes To Be A CODiE Awards Judge

It’s that time of year again, the CODiE Awards. SIIA’s annual CODiE Awards recognizes excellence in the content, education and software industries. The CODiE Awards remain the only peer-recognized program in the content, education and software industries so each award serves as incredible market validation for a product’s innovation, vision and overall industry impact. This year marks a milestone for the CODiE Awards, celebrating 30 years.

We are officially accepting applications for CODiE Award judges. If you have ever wanted to be a part of the CODiE Awards, this is the year to do it! The CODiE Awards are judged in two phases: a first round review in which each product is assigned to judges for evaluation, and SIIA Member voting on the finalists selected in the first round.

The ranks of first round CODiE Awards judges include industry executives and analysts, representatives of media outlets, bloggers, investors, and, for the education categories, educators and administrators. All it takes is a background that reflects an understanding of the broader market for a specific product type and a willingness to see the latest and greatest the industry has to offer.

Take a look at FreePrint contributor, John DiGilio’s 2014 CODiE Award judging experience.

FreePrint Article

2 Publishers Share Keys for a Profitable Training Success

There have been questions lately about how a publisher can get further into the training and webinar business. And does that have to come at the expense of your publications or can the two complement each other?

Interestingly, in the session Creating and Increasing Revenues in the Training and Professional Education Line at the recent SIPA 2014 Conference, both Murray Bradford of Bradford and Company and Stephanie Williford of EB Medicine showed ways of earning new revenues through education and training—while also saying that it helped sell their publications as well. (The session can be accessed by members on the SIPA site.)

Both also said that they tried audio conferences and webinars before but, for different reasons—staffing, technology, promotion—it hadn’t worked. Williford (pictured here) presented a case study on a partnership with her largest customer, EMRRG—545 members strong. They asked EB Medicine if they could develop an interactive, online training component for the risk management portion of emergency medicine.

“So we worked with them and came up with a format of 5 modules, each covering a single topic [and containing] a 15-20 minute video component, one of our articles, test questions and then an evaluation survey at the end,” Williford said. “We built it into our website where their members can log in on their profile only, and there’s a link directly to the SafetyCore homepage where they can get access to all the content.”

Keys to Williford’s success:
- Gather evidence to show that “without your training, people don’t know what they’re doing.” Prior to this course, only 30% could answer the questions correctly.
- Pick a project team and set goals, making clear what the deliverables are. They had a project director, a person from member services and an outsourced web developer.
- Keep the budget as low as possible. Williford used Survey Monkey for a pre-test survey and then YouTube to upload the videos. It all came to less than $3000.
- She said the total prep time of 5 months was probably longer than it needs to be.
- Survey the customers afterward to make ongoing updates and improvements.
- To support EB Medicine’s relationship with EMRRG, she asked them to do a write-up. “It helped us understand things from their perspective. It also gave us a promotional tool to sell other groups on this concept. ‘We can build this for you.’”
- Their system allowed people to print out their own accreditation certificates.
- Pricing was for one year, two years with a discount or a renewable annual pass.

While she still sees plenty of room for improvement—working out more of the IT challenges up front, learning customer needs and expectations, bettering the interface—she envisions lots of potential, internationally, doing live events and selling kits.

Bradford presented a case study of his own company which serves mostly tax professionals. He joined SIPA in 2006 with just a print newsletter. By 2009, he went online with the newsletter and quickly became all digital.

He started thinking about webinars in 2007 after attending a SIPA Chapter meeting and sitting between consultant Leslie Davidson and longtime SIPA member Jim Sinkinson. He tried an audio conference in 2008, then a free webinar—in order to sell tax courses (he sold 4)—and got 25 attendees. In 2010, Davidson helped him and he got 100 people to pay about $197 for a webinar.

At this point he went through the process of getting certified to offer continuing education credit for his tax professional audience. “To get the credit, I had to jump through hoops,” Bradford said. “Conduct a private session, get audited by the IRS.” But he did it. In the long run he said it probably didn’t boost his webinar audience as much as it did his brand.

The turning point came following last winter’s SIPA Marketing Conference in Las Vegas. He promised Davidson that he would do 12 webinars in 2014 and let her and Beacon Live do most of the work. With staff involvement less, Bradford picked a topic that was affected by Obamacare and got 250 people to sign up—80% of which were tax professionals. He also sold 50 more CDs at $247 each.

February didn’t do as well—too close to tax season—although he still got 60 registrants. So he waited until June for the next one and was on course for more than 200 registrants again. He expects to earn $700,000 in gross webinar revenue this year with low overhead. He also credits past SIPA president Andy McLaughlin for pushing him forward.

“SIPA and his prodding is what made it all happen,” Bradford said. “I have come to almost all of the SIPA meetings. It has directly helped turn us into a $3 million business—still kind of blows my mind.”

To subscribe to the SIPAlert Daily, go to the SIIA website.

Ronn LevineRonn Levine began his career as a reporter for The Washington Post and has won numerous writing and publications awards since. Most recently, he spent 12 years at the Newspaper Association of America covering diversity, Newspaper in Education, marketing and leadership before joining SIPA in 2009 , and then SIIA in 2013.

SIIA Releases 2014 Vision K-20 Survey Report

SIIA releases the 2014 Vision K-20 Survey Report, its seventh annual national survey measuring U.S. educational institutions’ self-reported progress toward building a framework that embraces technology and e-learning. The findings were presented at a press event during the International Society for Technology in Education (ISTE) conference. The report suggests that K-20 education institutions are striving for more digital educational goals, which are increasingly reached through Bring Your Own Device (BYOD) policies.

Central findings from this year’s report include:

  • Respondents expect an increase in the use of BYOD technology.
  • Both the current and ideal level of technology integration has shown a directional increase for K-12 and postsecondary institutions, compared to 2013.
  • There is a need for increased technology integration in K-20 education.
  • Educators recognize that there is a large gap between current and ideal levels of implementation, which they aspire to fill.
  • Only 40 percent of K-12 education institutions feel prepared for upcoming online assessments.

The survey, which transitioned to a seven-point benchmarking scale this year, was distributed to nearly 1,000 educators and administrators with the help of many partner organizations – edWeb.com being the most prolific recruiter. SIIA also recognizes its lead partner, MMS Education, for its work on the Vision K-20 Survey analysis and report.

To view the Executive Summary of the 2014 Vision K-20 Survey Report, visit http://siia.net/visionk20/2014_VK20-ES.pdf.

To download the full report, visit http://siia.net/visionk20/2014_VK20.pdf.

For more information on the 2014 Vision K-20 Survey results, contact lharman@siia.net.


Karen BillingsKaren Billings is Vice President for the Education Division at SIIA. Follow the SIIA Education Team on Twitter at @SIIAEducation

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