Getting attention in an on demand world: tips for editors and publishers from SIPA

How can you engage an audience that is overwhelmed with noise and suffering from attention deficit disorder? What are the tactics that editors and publishers must employ to cut through? And is there any proof of measurable business benefit from doing this? Val Voci of CQ RollCall, Luis Hernandez of Thompson (TIS) and Charity Sack of American Academy of Actuaries provided some guidance at the SIPA conference in Washington DC….

Breaking through the noise

Breaking through the noise

[Read more...]

SIIA CEO Interview with Umberto Milletti, InsideView

What will the software industry look like in 3, 5, even 10 years from now?

Cloud computing and social media are the two very significant trends that will shape the future of the software industry for years to come. Core cloud applications (email, CRM, ERP, etc.) will become an “operating system” that nearly all companies will have in place. These business applications focus on workflow automation – bringing in process efficiencies – and are sufficient to run a manufacturing or process business. However, businesses are increasingly delivering services, where employee knowledge and intelligence are the keys to success. This is where social media, business intelligence and collaboration technology becomes relevant, and crucial. It is designed to make employees smarter and more effective, not just to automate their jobs.

[Read more...]