For many B2B publishers, live events are a growing revenue source, as even in the digital age, people like to meet and share ideas face to face. Earlier this year, the Specialist Media Insights Research showed that live events already account for 20% of B2B revenues. And publishers have a real advantage in creating quality content. But there are challenges as planning, marketing and commercializing live events requires different skills to traditional content publishing.
If you are contemplating expanding your range of live events, you’re sure to pick up some new ideas and practical tips from the expert speakers at the next SIIA UK Issue Brief on Wednesday 4 September in London.