SIIA CEO Interview with Umberto Milletti, InsideView

What will the software industry look like in 3, 5, even 10 years from now?

Cloud computing and social media are the two very significant trends that will shape the future of the software industry for years to come. Core cloud applications (email, CRM, ERP, etc.) will become an “operating system” that nearly all companies will have in place. These business applications focus on workflow automation – bringing in process efficiencies – and are sufficient to run a manufacturing or process business. However, businesses are increasingly delivering services, where employee knowledge and intelligence are the keys to success. This is where social media, business intelligence and collaboration technology becomes relevant, and crucial. It is designed to make employees smarter and more effective, not just to automate their jobs.

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Social Media Webinar: Enterprise Sales Support – Using Social Media to Support the Enterprise B2B Sales Cycle

In Partnership with Strategic Communications Group

With new service-based models and the rise of “freemium”, the sales cycle is getting complicated — and every advantage counts. Social media has the potential to connect these new models to the customers that want them, but how do you implement it? Where do you start? Hear how social media can transform the way you approach lead generation and sales cycle support.

Moderator:
Ian F. Strain-Seymour, Director of Product Strategy & Development, Apogee Search LLC
Panelists:

Steve Lunceford, Director, Public Sector Strategic Communications, Deloitte Services LLP
Adam Mertz, Product Marketing Manager, Jive Software
Jay Hallberg, Co-founder & VP of Marketing, Spiceworks