Digital Discourse / Archives for freemium

10 digital media trends you cannot ignore

September 13, 2013 By

Digital Content & Media Summit

As traditional publishing transitions to digital content, whether web, mobile, social, video, data, events or communities, so the rules of the game are changing. Publishers need to look outside their own experience and industry and learn new skills from technology and entertainment businesses.

In the last two weeks, I have spoken to twenty media and technology innovators, who are all speaking at the forthcoming  SIIA Digital Content & Media Summit, taking place 23-25 Sept in London.

These are ten digital media trends that they are already exploiting and that publishers cannot ignore.
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Filed Under: Content Events, Digital Content & Media Summit, SIIA UK Tagged With: , , , , , , ,

SIIA CEO Interview with Umberto Milletti, InsideView

December 2, 2010 By

What will the software industry look like in 3, 5, even 10 years from now?

Cloud computing and social media are the two very significant trends that will shape the future of the software industry for years to come. Core cloud applications (email, CRM, ERP, etc.) will become an “operating system” that nearly all companies will have in place. These business applications focus on workflow automation – bringing in process efficiencies – and are sufficient to run a manufacturing or process business. However, businesses are increasingly delivering services, where employee knowledge and intelligence are the keys to success. This is where social media, business intelligence and collaboration technology becomes relevant, and crucial. It is designed to make employees smarter and more effective, not just to automate their jobs.

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Filed Under: All About the Cloud, Cloud Computing, Social Media, Software, Software Events Tagged With: , , , , , , , , , ,

Social Media Webinar: Enterprise Sales Support – Using Social Media to Support the Enterprise B2B Sales Cycle

October 5, 2009 By

In Partnership with Strategic Communications Group

With new service-based models and the rise of “freemium”, the sales cycle is getting complicated — and every advantage counts. Social media has the potential to connect these new models to the customers that want them, but how do you implement it? Where do you start? Hear how social media can transform the way you approach lead generation and sales cycle support.

Moderator:
Ian F. Strain-Seymour, Director of Product Strategy & Development, Apogee Search LLC
Panelists:
Steve Lunceford, Director, Public Sector Strategic Communications, Deloitte Services LLP
Adam Mertz, Product Marketing Manager, Jive Software
Jay Hallberg, Co-founder & VP of Marketing, Spiceworks

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Filed Under: Social Media, Software Tagged With: , , , , , , , , , ,