As traditional publishing transitions to digital content, whether web, mobile, social, video, data, events or communities, so the rules of the game are changing. Publishers need to look outside their own experience and industry and learn new skills from technology and entertainment businesses.
In the last two weeks, I have spoken to twenty media and technology innovators, who are all speaking at the forthcoming SIIA Digital Content & Media Summit, taking place 23-25 Sept in London.
These are ten digital media trends that they are already exploiting and that publishers cannot ignore.
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Ronn Levine began his career as a reporter for The Washington Post and has won numerous writing and publications awards since. Most recently, he spent 12 years at the Newspaper Association of America covering a variety of topics before joining SIPA in 2009 as managing editor. Follow Ronn on Twitter at
Lindsay Harman is Market and Policy Analyst for the SIIA Education Division.
Mark MacCarthy, Vice President, Public Policy at SIIA, directs SIIA’s public policy initiatives in the areas of intellectual property enforcement, information privacy, cybersecurity, cloud computing and the promotion of educational technology.