Gordon Anderson, VP, Content, InsideView

Meet a very well-connected data publisher, Gordon Anderson of InsideView.

Gordon will be speaking at DataContent and his mission there will be to show you how to turn data into intelligence. He’ll also explain how making your customers smarter can really pay off.

In the Knowing What You Don’t Know session, Gordon will explain how InsideView is turning the tsunami of online data into analysis that salespeople use to identify and connect to the most relevant prospects at the precise moment when their product or service is needed.

We’ve asked Gordon to be sure to explain how 25,000 different content sources, including social media and traditional editorial sources, are turned into real-time intelligent data that makes salespeople look – and work – a lot smarter.

“The opportunities presented by the rise of Big Data are both vast and inexorable. But for all the chatter about zettabytes and petabytes, Hadoop and Hive, an obvious fact is often overlooked: Bad data doesn’t become good just by becoming Big. As processing information becomes easier and cheaper, data accuracy will become more difficult and more valuable.

In fact, the same factors that have led to the rise of Big Data are also accelerating the pace of data decay. As the capacity of systems to process data expands, the range of data that is processed will grow in lockstep. At every point in that cycle, errors in the underlying content sets will be magnified.

The challenge of Big Data, then, is not just to harness greater processing power, but also to address the limitations and deficiencies of content creation and maintenance. The challenge of Big Data, in other words, is a question of Right and Wrong.”

Join Gordon and close to 200 data producers gathering at DataContent to explore the intersection of Data, Communities, and Markets.

Our sessions go beyond the data hype—we’re assembling the people advancing, transforming, and disrupting the industry to give you straight talk on why the data business is the hottest segment of the information industry and why it will continue to grow.

At DataContent, you’ll get a clear understanding of where data fits in your future. Most importantly, you’ll leave with an understanding of the trends that are the most profitable AND the contacts and know-how to incorporate them into your own business.

Attend DataContent Oct. 9-11, 2012
Register today

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