Digital Discourse / Archives for iaas

Interview with New Member, Transverse

October 24, 2012 By

SIIA recently welcomed Transverse, a SaaS billing platform provider. I had a chance to speak with their Co-Founder, President, & CEO, James Messer. James is an 18 year veteran of the telecommunications and IT industries and I asked him about Transverse’s position in the marketplace.

Rhianna: Welcome to SIIA! Tell me a little about Transverse and what makes your billing platform unique.

James: For businesses looking to increase revenue or roll-out new business models, TRACT billing from Transverse is the only all-in-one activity-based billing platform that can meter/rate and bill based on customer behavior. Unlike basic subscription or expensive legacy billing systems, TRACT provides a simple solution to complex billing challenges and enables companies to engage with customers.

Rhianna: Tell me more about activity-based billing, what are the advantages?

James: Consumers are using monthly services to download songs, stream movies or view a digital news article, but most would prefer to only pay for what they use and that’s where subscriptions are limiting. Businesses can provide a more personalized experience for consumers while creating new revenue streams by charging on an activity basis instead.

Rhianna: You talk about this evolution of billing, how it has gone from Billing 1.0 to Billing 3.0. What do you mean when you refer to Billing 3.0?

James: Billing 3.0 means billing is a valuable tool that extends beyond finance department. By capturing revenue in an accurate, timely fashion using activity-based billing, other groups (such as the marketing department), can use the resulting analytics to identify and respond to emerging customer trends faster than competitors. With Billing 3.0, billing becomes a powerful enabler of product innovation and rapid introduction.

Rhianna: I noticed you have a number of partners, payment and technology partners. How important are these partners to the Transverse go-to-market strategy?

James: Partners are a key ingredient to helping our customers succeed. These include active payment partners, such as PayPal, Chase Paymentech, CyberSource, Authorize.net, and First Data. Additionally, we partner closely with technology companies like SugarCRM, Pervasive, OpSource, Rackspace Hosting, and OneLogin to enable seamless integration and ease of use.

 

Rhianna Collier is VP for the Software Division at SIIA.

Share|
Filed Under: Software, Software Events Tagged With: , , , ,

Tip #10: 10 Tips to Maximizing Your Time at All About the Cloud

May 3, 2012 By

Tip 10: Who Wants to be a Cloud Geek?

We have two exciting activities planned to test your Cloud knowledge. First, mark your calendars as May 9th will mark our first “Who Wants to be a Cloud Geek?” game show. The contestants representing “Integration”, “Monetization”, and “Partnership” will be looking to the audience for a lifeline. Be sure to be there to support your cloud contestant and find out who will reign as All About the Cloud’s official 2012 Cloud Geek.

Second, we have a very special guest joining us in the Cloud Showcase this year. IBM’s Watson will be at the IBM booth competing against attendees in Jeopardy fashion. Do you have what it takes to go up against this amazing analytic computing system? It is a rare opportunity to witness Watson in action so don’t miss this unique opportunity.

Rhianna Collier is VP for the Software Division at SIIA.

Share|
Filed Under: All About the Cloud, Cloud Computing, Software Tagged With: , , ,

Tip #9: 10 Tips to Maximizing Your Time at All About the Cloud

April 25, 2012 By

Tip 9: Enjoy the City by the Bay

Wow, All About the Cloud is right around the corner. In just a couple of short weeks, executives representing the entire cloud computing ecosystem will converge on the Palace Hotel in San Francisco. While we have a number of activities planned to keep you busy, we want to make sure you make the most of your time in San Francisco. Leave it to us to make you feel like a local with some of our favorite San Francisco treats!

Best Late Night Piano Bar:
“Sing us a song you’re the Piano Man”! The dueling pianos at Johnny Foley’s at 243 O’Farrell Street is a favorite of our attendees. Get ready to sing your heart out!

Best Place to Satisfy a Sweet Craving:
You’ve been networking all day and now you need something sweet to carry you into the evening events. Specialty’s – Just a minute walk from the Palace Hotel (101 New Montgomery Street), they have the best chocolate chip cookies in town. If you don’t believe me just ask Brian Rosenberg who is a regular when in the Bay Area.

Best Place to Meet Your Next Partner or Customer:
ALL ABOUT THE CLOUD! Be sure not to miss the AATC agenda, full of great content and numerous networking opportunities.

Best Place to Experience Real San Francisco:
North Beach, San Francisco’s own Little Italy! Be sure to stop into Vesuvio, a historical saloon that opened back in 1948.

Best Place to eat at 2am:
You survived the Dell Boomi party and the late night piano bar and now you are starving. Lori’s Diner – with great food and a fun theme, Lori’s features counter service, all day breakfast and is open 24 hours. Located on Mason, Lori’s is just a few steps away from that notorious piano bar.

Best Place for a Cultural Experience:
Golden Gate Park – besides the parks trails and beauty it is loaded with cultural activities. The de Young Museum is a landmark art museum in featuring modern exhibits that change regularly. The Academy of Sciences, also located in the park, houses a natural history museum, planetarium, aquarium, and rainforest dome.

Best Place to Get Great Shopping Deals:
Jeremy’s on 2nd is a hidden treasure in San Francisco, where you can find great designer pieces at great prices.

Best Place to Enjoy the Ocean:
If you are lucky enough to tag on some extra time in the city and want to experience the Pacific Ocean head out to the historic Cliff House. Located right on the beach, on the edge of the Pacific, the Cliff House is a great place to grab a meal after a hike or stroll on the beach. Be sure to bring a jacket, I know it is July but I promise you will need it!

Best Route to Go for a Run:
You ate and drank a little too much last night at the various networking events and it is time to run it off so you can do it again today. Head right down Market Street to the beautiful Embarcadero where you can run along the water. If you choose to turn right you can head right up to AT&T park, turn Right on New Montgomery and be right back at the hotel.

 

If I can provide any additional information on the Bay Area, drop me a note rcollier@siia.net, I will be happy to help.

 

Rhianna Collier is VP for the Software Division at SIIA.

Share|
Filed Under: All About the Cloud, Cloud Computing, Software, Uncategorized Tagged With: , , , , ,

Webinar: How to Develop Software in the Cloud – Securely

April 23, 2012 By

Companies look to develop their software and services in a Cloud-based environment for its convenient and flexible access.  However, this convenience and flexibility comes with its own risk.  Listen to this pre-recorded webinar as Grant Thornton and CloudPassage discuss how to develop software in the Cloud – securely.

Speakers:
Mitchell Simon, Managing Director, Grant Thornton
Rand Wacker, Vice President of Product Management, CloudPassage

Grant Thornton’s slides

CloudPassage’s slides

Share|
Filed Under: Cloud Computing, Security, Software, Uncategorized Tagged With: , , , ,

SIIA Member Saugatuck: ISV Partnering for Innovation and Speed

April 20, 2012 By

New Saugatuck Thought-leadership Papers on ISV Partnering for Innovation and Speed

ISVs developing and/or migrating their business and offering portfolios to compete in today’s constant-innovation, Cloud-speed marketplaces may be interested in a series of thought-leadership papers just developed and published on behalf of Wipro Technologies.

Based on Saugatuck’s years of working with and guiding ISVs through the planning and transition from traditional software business to new, innovation-driven capabilities, opportunities, and offerings, each paper looks at an important aspect of what makes ISVs successful in today’s fast-changing, ultra-competitive markets, including the most important challenges faced by ISVs, and how these challenges are being overcome through new ways of approaching and resolving business and technology needs.

The bottom line: Successful ISVs rely increasingly on trusted technology and service provider partners to enable the most innovative and fastest time-to-market offerings and capabilities possible. Technology, business, and market innovation and success become more cost-effective than ever before.

Links to the three papers can be found as follows:

This blog post was contributed by Bruce Guptill, SVP and Head of Research at Saugatuck Technology.  More from the Saugatuck blog, Lens360.

Katie CarlsonKatie Carlson is Program Manager for the SIIA Software Division.

Share|
Filed Under: Cloud Computing, Software, Uncategorized Tagged With: , , , ,

Tip #8: 10 Tips to Maximizing Your Time at All About the Cloud

April 18, 2012 By

Tip 8: Schedule Meetings Now

The All About The Cloud Online Community is now launched! It’s a fantastic tool to get started on your networking immediately.  Once you have registered you’ll receive an invitation to the community with instructions on activating your profile. I have no doubt you will find the platform a terrific tool to optimize your networking, as you’ll be able to view profiles of fellow attendees and arrange meeting times at the conference with your prospects. You can basically set up your entire schedule, ensuring maximum value for your time at the conference, and do it all three weeks ahead of the conference. We are giving you YOUR prospects at YOUR fingertips! We can’t do much more than that, it is up to you to take advantage of the opportunity.

 

Rhianna Collier is VP for the Software Division at SIIA.

Share|
Filed Under: All About the Cloud, Software Tagged With: , , , ,

Tip #7: 10 Tips to Maximizing Your Time at All About the Cloud

April 11, 2012 By

Tip 7: Mingle with Innovation

The nice thing about All About the Cloud is every person you meet is a potential strategic partner, customer, and/or investor. Some of the most innovative cloud companies will be represented at the conference. In fact, 4 young cloud companies will be featured as the SIIA 2012 NextGen Companies. You will have an opportunity to hear their CEOs discuss growing a cloud business in today’s economy and meet directly with them in the NextGen pavilion taking place in the Cloud Showcase. You will surely want to check out their innovative products.

The 2012 SIIA All About the Cloud NextGen companies are as follows:

  • Indicee is an innovative cloud BI platform that’s leading the shift away from complex and expensive on-premise BI software, towards agile, cloud-based alternatives.
  • NuoDB is a 21st century operational database that addresses the challenges of Web scale applications for the cloud.
  • Real Status’ 3D modeling and visualization software, Hyperglance, reveals every dimension of inter-dependence between applications and infrastructure—all at the same time and on a single screen.
  • The Resumator is a SaaS recruiting platform that helps employers hire with confidence. Over 900 fast-growing employers across all industries trust The Resumator to save time, reduce cost, and build strong teams.

The fact is that every technology company out there today is focused on innovation to keep up with our rapidly evolving industry. All About the Cloud is the perfect venue to discuss your own innovative products with your peers, customers, prospects, and partners!

Rhianna Collier is VP for the Software Division at SIIA.

Share|
Filed Under: All About the Cloud, Software Tagged With: , , , , ,
« Older Posts