SIIA Webinar Series, Hosted by Intacct

Measuring, managing and maximizing the value of your SaaS or cloud business is an evolving art form. Traditional software company metrics can be misleading or drive you to focus on the wrong things.  New measurements for subscription-based businesses have evolved –  MRR, CMRR, Bookings, ARPU, Churn and CAC…  but with so many ways to measure cloud, SaaS and subscription-based businesses, how do you begin to know which ones are the most critical and have the most impact?

Listen to the webinar “Cloudonomics: What Software CEOs and CFOs Really Need to Know about Measuring their Cloud and SaaS Businesses” and you’ll hear directly from Philippe Botteri, Vice President at Bessemer Venture Partners as he shares his expertise on the ’6 Cs of Cloud Finance’, based on the result of hundreds of conversations that the Bessemer team has had with Cloud executives from their past and current portfolio companies, as well as other leading public and private Cloud companies. In addition, you’ll hear from two experienced CFOs as to how they put these measures into practice.

In this one-hour webinar you’ll learn:
-Six financial metrics that are a true indicator of the health of your cloud or SaaS business
-Key  ways to refine your metrics to get  better real-time, relevant insights into your subscription business performance
-Real experiences from the real world about what it takes to put these metrics into practice and why the matter

Whether you are a CEO or CFO of a SaaS or cloud pure-play , or you are leading an established software company moving into the cloud, the information in this webcast will be help you improve your operations and maximize your valuation.

Moderator:
*Dan Druker, SVP, Marketing, Intacct
Panelists:
*Philippe Botteri, Bessemer Venture Partners
*Rob Hull, CFO, Adaptive Planning
*Marc Linden, CFO, Intacct