Publishing has changed forever, and media owners will have to learn a whole new set of digital survival skills to thrive in a world of digital content – before brands, retailers, government and start-ups eat their lunch.
What are these skills, and which media businesses are already putting them into practice? And what can publishers learn from organisations outside the media industry?
Showcasing excellence in these new digital skills from within and outside media and providing publishers with practical advice on how to apply them to their business is the focus of a new SIIA event  - the Digital Content & Media Summit, taking place 23-25 September at One Wimpole Street, London.
Carolyn Morgan previews the six key digital survival skills and some of the stories that will be told at the Summit…
If you haven’t time to read this article, listen to the recording using this link: