20 new insights for publishers from PPA Conference

The magazine industry seemed less defensive about print and more open to new ways to expand media brands onto web, mobile, events, retailing and more at the PPA annual Conference on 8 May.  Carolyn Morgan shares her top 20 insights from the day.

Nial Ferguson Future at PPA Conference

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SIIA Applauds Senate Resolution Opposing International Internet Regulation

SIIA today announced its support of the recent introduction of a bipartisan Senate Resolution (S. Con. Res. 50) opposing efforts to bring the Internet under unnecessary international governmental control.

We applaud Senator Rubio (R-FL) and the bipartisan group of Senators for defending the Web from control by intergovernmental bodies that could threaten today’s reality of Internet freedom. Expanding the control of Intergovernmental bodies could give undue power to governments that seek to undermine Internet freedom and international trade. We need to maintain a global Internet free from unnecessary international governmental control.

Specifically, several countries have offered misguided, potentially harmful Internet governance proposals to be considered at the 2012 World Conference on International Telecommunications that could fundamentally and adversely alter the operation of the Internet. It is imperative to preserve and advance the successful multistakeholder model that governs the Internet today – not only to maintain Internet freedom for the United States but for countries around the world.


Ken WaschKen Wasch is President of SIIA.

Digital Policy Roundup: While Europe Presents Roadblock for Cloud, NIST Presents Roadmap

Yesterday, EU Justice Commissioner Viviane Reding, Vice-President of the European Commission, and the German Federal Minister for Consumer Protection, Ilse Aigner, released a statement calling for a robust data protection framework. In the statement, the Commissioners stated explicitly that “companies who direct their services to European consumers should be subject to EU data protection laws. Otherwise, they should not be able to do business on our internal market. This also applies to social networks with users in the EU. We have to make sure that they comply with EU law and that EU law is enforced, even if it is based in a third country and even if its data are stored in a ‘cloud.’”

As the EC continues working to revise the 1995 Data Protection Directive with a deadline to produce a proposal by the end of Jan. 2012, this is a very strong statement highlighting the potential challenges for U.S. businesses, and the cloud computing industry, working effectively in Europe under these new regulations. However, the statement does still leave some flexibility for demonstrating compliance through codes of conduct, binding corporate rules, contracts or safe harbor arrangements.

Meanwhile, in the U.S. there seems to be increasing recognition that the clock has all but run out on privacy legislation for 2011, and we continue to wait for the release of the DOC report on data privacy reflecting the Administration’s position on the issue broadly. It obviously gets tiring to keep typing that it’s expected to be released “any day now,” but, it’s reportedly finalized and expected to be released… any day now.

On the Hill, indications after the House Energy and Commerce Cmte. Republican member meeting last week are that Chairman Upton (R-MI) and Sbcmte. Chair Bono Mack (R-CA) are still moving forward with intentions of advancing the SAFE Data Act before the end of the year. But again, indications are that time and opportunities have almost all but run out for passage of data security legislation in 2011.

Also last week, the National Institute of Standards and Technology (NIST) released its much anticipated U.S. Government Cloud Computing Technology Roadmap, a series of three volumes that combine to provide guidance for agencies around cloud computing, and to shorten the adoption cycle, enable near-term cost savings and increased ability to quickly create and deploy safe and secure cloud solutions. The Roadmap is part of a very aggressive strategy by the Administration to implement its “cloud-first” policy, and to develop standards and definitions in key areas such as security, interoperability, portability and eventually procurement. The Roadmap is open for public comment until Dec. 2 SIIA has been highly engaged with NIST’s efforts around cloud computing, and we are reviewing the Roadmap and planning to comment.


David LeDuc is Senior Director, Public Policy at SIIA. He focuses on e-commerce, privacy, cyber security, cloud computing, open standards, e-government and information policy.

Cloud Computing Localization: The Wrong Way to Go

One of the Obama Administration’s major initiatives is to push a cloud-first policy for US government information and communication technology (ICT) investments. With costs of on-premises data storage, software programs, and computer infrastructure soaring as part of the Federal ICT budget, it only makes sense for the Government to cut costs by taking advantage of the cost efficiencies that result from using remote computing services. Success in this effort might mean that the government will never have to construct a costly new data center ever again.

Unfortunately, the imposition of short-sighted government rules poses a great risk to these benefits. Many countries have passed or are seeking to pass laws that require the construction of local computer facilities or that prevent the free flow of information to remote servers. The rationale is sometimes to foster a local processing industry or to preserve domestic employment – even though the biggest employment gains for a local economy result from the increases in growth made possible by inexpensive computing services. Fears that information in the cloud is insecure contribute to the rationale, even though remote facilities can do a better and cheaper job of keeping information safe and secure.

Regardless of the motivation, these rules have the effect of preventing cloud computing providers from creating the most efficient combination of networks and computer systems. Instead of building one large data center to house and process information from a variety of countries or regions, cloud providers would have to build one data center for each country or region, thereby unnecessarily increasing costs. In some cases, this would mean that the service could not be provided economically at all because the scale would be too small.

For this reason, the US has adopted an international posture in favor of the free flow of information and against requirements for domestic ICT facilities. We even persuaded our partners in the European Union to go along with us. The recently negotiated EU-US ICT trade agreement contains a principle favoring unrestricted cross-border information flows. It says that “Governments should not prevent service suppliers of other countries, or customers of those suppliers, from electronically transferring information internally or across borders, accessing publicly available information, or accessing their own information stored in other countries.”

The agreement also embodies a principle urging governments not to impose local infrastructure requirements: “Governments should not require ICT service suppliers to use local infrastructure, or establish a local presence, as a condition of supplying services.”

In a domestic reflection of this policy, the Obama Administration recently recommended a provision in its proposed cybersecurity legislation that would bar local jurisdictions from requiring the presence of data processing facilities in its local area. It said: “Cloud computing can reduce costs, increase security, and help the government take advantage of the latest private-sector innovations. This new industry should not be crippled by protectionist measures, so the proposal prevents states from requiring companies to build their data centers in that state, except where expressly authorized by federal law.”

The U.S. State Department is engaged with our European partners and with Japan to oppose localization requirements in other countries. The United States Trade Representative is looking to push for bi-lateral trade agreements that incorporate provisions in favor of the unrestricted flow of information and against localization requirements.

What’s sauce for the goose, however, is sauce for the gander. If we want to push these policies successfully abroad, we must abide by them ourselves domestically.