SIIA Blog
Many publishers are experimenting with online events and webinars, and know they want to expand this business but are unsure of the next steps. On Wed 2 Oct, at the latest SIIA London Issue Brief, we gathered together twenty publishers to hear from two organisations that are further ahead on the learning curve – the Economist and Melcrum – and swap best practice with their peers. If you missed it, here are the main takeaways of the session:
For many B2B publishers, live events are a growing revenue source, as even in the digital age, people like to meet and share ideas face to face. Earlier this year, the Specialist Media Insights Research showed that live events already account for 20% of B2B revenues. And publishers have a real advantage in creating quality content. But there are challenges as planning, marketing and commercializing live events requires different skills to traditional content publishing.
If you are contemplating expanding your range of live events, you’re sure to pick up some new ideas and practical tips from the expert speakers at the next SIIA UK Issue Brief on Wednesday 4 September in London.
Publishing for tablet and smartphone is rapidly moving away from simple replicas of printed publications towards more sophisticated packaging of web feeds, articles, galleries and video. And mobile is a simple way to reach an international audience even for niche titles. But the challenge remains, how best to generate new revenues from mobile publishing: ads & sponsorship, subscriptions or one-off sales?
Join us on Wed 3 July in London for an intense interactive session featuring five different approaches to mobile publishing….get a sneak preview here:
British Journal of Photography
SIIA UK is launching a series of Issue Briefs for publishers. Each month, we take a hot topic and bring together a couple of speakers for a 2 hour session with plenty of time for questions and networking. The Issue Briefs take place in central London and run from 9-11am. They are free for SIIA UK members with a pay as you go fee for non-members.